<br />
July 2009 www.mbmagazine.co.uk<br />
<br />
<br />
<br />
<br />
<br />
THE AWARD WINNING MAGA ZINE FOR THE MOBILE INDUSTRY<br />
<br />
HOW<br />
TO SELL<br />
Accessories<br />
<br />
UNIWORLD<br />
UNIVERSE<br />
PLUS<br />
Mobile Security<br />
– Lock up your<br />
smartphones<br />
<br />
<br />
THE TEAM<br />
<br />
Editor<br />
Heather McLean<br />
E: heather@mbmagazine.co.uk<br />
Contributors<br />
Alon Werber – Pontis<br />
John Worthy and Brett Hillis –<br />
Denton Wilde Sapte<br />
Eran Hertzmann – Mobixell<br />
Tim Corke – Tracktech<br />
John Oz<br />
CONTENTS<br />
04 MOBILE BUSINESS JULY 2009<br />
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42.<br />
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NEWS<br />
07 Mobile 118 service<br />
launched: The only<br />
directory enquiry service in<br />
the UK able <br />
<br />
Earnupto£150<br />
pernewconnectionon<br />
topofbasicO2commissions<br />
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• 24yearsofexperience<br />
• Establishedfinancialstatus<br />
• Bestservice&commission<br />
• Fullfulfilmentservice<br />
CallMoconowon08453731433<br />
www.moc<a title="Mobile Business - July 2009 page 1" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=1"> July 2009 www.mbmagazine.co.uk</a> THE AWARD WINNING MAGA ZINE FOR THE MOBILE INDUSTRY HOW TO SELL Accessories UNIWORLD UNIVERSE PLUS Mobile Security – Lock up your smartphones
<a title="Mobile Business - July 2009 page 2" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=2"> </a>
<a title="Mobile Business - July 2009 page 3" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=3"> THE TEAM Editor Heather McLean E: heather@mbmaga</a>zine.co.uk Contributors Alon Werber – Pontis John Worthy and Brett Hillis – Denton Wilde Sapte Eran Hertzmann – Mobixell Tim Corke – Tracktech John Oz
<a title="Mobile Business - July 2009 page 4" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=4"> CONTENTS 04 MOBILE BUSINESS JULY 2009 42. </a> NEWS 07 Mobile 118 service launched: The only directory enquiry service in the UK able
<a title="Mobile Business - July 2009 page 5" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=5"> </a>
<a title="Mobile Business - July 2009 page 6" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=6"> Earnupto£150 pernewconnectionon topofbasicO2commi</a>ssions • 24yearsofexperience • Establishedfinancialstatus • Bestservice&commission • Fullfulfilmentservice CallMoconowon08453731433 www.moc
<a title="Mobile Business - July 2009 page 7" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=7"> MOBILE OPERATORS UPDATE CHILD PROTECTION The UK’s</a> mobile operators have updated The UK Code of Practice for the self regulation of new forms of content on mobile, having conducted a formal review.
<a title="Mobile Business - July 2009 page 8" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=8"> OVERVIEW 08 MOBILE BUSINESS JULY 2009 PhonepayPlu</a>s to regulate 087 NEW RULES FOR BUSINESSES APPLY FROM 1 AUGUST PhonepayPlus is set to regulate all 087 numbers, excluding 0870, with the support of O
<a title="Mobile Business - July 2009 page 9" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=9"> iPhone 3G S outsells iPhone 3G The iPhone 3G S go</a>t off to an incredible start when it went on sale at O2 stores on Friday 19 June. By midday, O2 had sold more iPhone 3G S handsets than iPhone 3G devi
<a title="Mobile Business - July 2009 page 10" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=10"> OVERVIEW 10 MOBILE BUSINESS JULY 2009 MOTIVATE S</a>TAFF NOW As the economy starts to recover, employers are warned that now is the time to invest in motivating staff ready for post-recession business o
<a title="Mobile Business - July 2009 page 11" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=11"> Get ready for free weekly gifts and grand prizes </a>galore with Data Select and Sony Ericsson’s sizzling new promotion… I summer! I summer is running until 31 July and includes a range of Walkman
<a title="Mobile Business - July 2009 page 12" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=12"> OVERVIEW 12 MOBILE BUSINESS JULY 2009 IBM to </a>invest $100 million in mobile communications R&D by Caroline Gabriel, ReThink Wireless IBM has one of the largest R&D operations in the world, with 3,
<a title="Mobile Business - July 2009 page 13" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=13"> A New Way of Cutting the Cost of Divertin</a>g Landline Calls to Mobiles You probably have many cus- tomers who can only run their business by listing a landline number. The proble
<a title="Mobile Business - July 2009 page 14" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=14"> OVERVIEW 14 MOBILE BUSINESS JULY 2009 Digital</a> Britain: Missed opportunity According to the Mobile Business weekly survey, while 25% of readers stated the Digital Britain Report is good, an overwh
<a title="Mobile Business - July 2009 page 15" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=15"> Safety in numbers w w w . r o m e x w o r l </a>d . c o m Romex, together with Orbis, lone worker protection specialists, have taken GPS Smartphone tracking to another
<a title="Mobile Business - July 2009 page 16" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=16"> B usinesses in the mobile channel ar</a>e undaunted by the recession and are or are considering expanding into Europe. According to our weekly reader survey, a reso
<a title="Mobile Business - July 2009 page 17" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=17"> WELSH DRAGON Steady organic growth, money in the </a>bank, no cash owed to anyone, not even a single leased vehicle, and a store opening every 10 days during the recession. This may sound like a fantasy
<a title="Mobile Business - July 2009 page 18" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=18"> Introducing the new hands-free</a> BlackBerry® Visor Mount Speakerphone VM-605 BlackBerry® CurveTM 8900 smartphone Bl
<a title="Mobile Business - July 2009 page 19" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=19"> HEARTS & MINDS THAT FICKLE GANG, PRE-PAID CUSTOME</a>RS THE RACE TO WIN THE LOYALTY OF I n these cash conscious times, with the race between mobile operators to
<a title="Mobile Business - July 2009 page 20" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=20"> WINNIN UNIWORLD HAS BEEN ESTABLISHED IN THE MOBIL</a>E MARKET FOR MORE THAN FIVE YEARS AND HAS BEEN SUCCESSFUL IN SELLING ALL THE MAJOR MOBILE NETWORKS VIA THE CHANNEL. IT HAS ALSO LAUNCHED ITS OWN UNIWO
<a title="Mobile Business - July 2009 page 21" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=21"> COVER STORY MOBILE BUSINESS JULY 2009 21 G WITH</a> UNIWORLD they take both fixed and mobile services from us. We also sell all the major networks including O2, Orange, T-Mobile, 3 and Vodafone, as wel
<a title="Mobile Business - July 2009 page 22" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=22"> Branding on the mobile is becoming more prevalent</a> as an area since the rise in mobile broadband use. How important is branding on the mobile as far as your company is concerned? What purpose does it
<a title="Mobile Business - July 2009 page 23" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=23"> allowed us to offer a comprehensive portfolio of </a>products for business users and consumers, resulting in strong growth in this market. Alongside retail, which has been the cornerstone of our accessor
<a title="Mobile Business - July 2009 page 24" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=24"> We’re your best mates </a> for Cases! Frequency Telecom is your primary source for the exciting and innovative range of Case-mate cases. Case-mate cases carefu
<a title="Mobile Business - July 2009 page 25" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=25"> DISTRIBUTORS IN DEPTH FREQUENCY TELECOM GARETH</a> LIMPENNY, MANAGING DIRECTOR FREQUENCY TELECOM EXPLAINS ALL WITH Where? 30 Barwell Business Park, Leatherhead Road, Chessington, Surrey KT9 2NY Wh
<a title="Mobile Business - July 2009 page 26" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=26"> Today, more and more employees are using mobile p</a>hones for accessing the corporate network and running enterprise applications. However, mobile handsets are very often not under the systematic contro
<a title="Mobile Business - July 2009 page 27" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=27"> p David Perry, director at Cognito Absolute Sof</a>tware, states. “The cross over between personal and business life is a common trend, and with it, brings its share of problems. It’s all too easy to m
<a title="Mobile Business - July 2009 page 28" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=28"> MOBILE SECURITY 28 MOBILE BUSINESS JULY 2009 </a> p Stephen Midgley, senior director at Absolute Software Larger business may have the requirement to deploy a solution
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<a title="Mobile Business - July 2009 page 30" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=30"> COMMS BUSINESS AWARDS 2009 30 MOBILE BUSINESS JUL</a>Y 2009 TOP HONOURS This year's Comms Business Awards were a resounding success, with a 600-strong crowd of respected channel members from both ?xed l
<a title="Mobile Business - July 2009 page 31" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=31"> COMMS BUSINESS AWARDS 2009 MOBILE BUSINESS JULY </a>2009 31
<a title="Mobile Business - July 2009 page 32" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=32"> APPLICATIONS 32 MOBILE BUSINESS JULY 2009 ABBYY </a>Card Reader Bin those business cards S uccess in this industry can rely very is really very clever and
<a title="Mobile Business - July 2009 page 33" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=33"> APP UNDERGROUND mxData London Tube Map F </a> or those of you that have the staying power to read my articles over the last few months will know by now that I am a big, big
<a title="Mobile Business - July 2009 page 34" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=34"> Promote your mobile solutions with Mobile Busines</a>s - the award-winning magazine for the mobile trade Find out how Mobile Business can help you promote your mobile solutions with an array o
<a title="Mobile Business - July 2009 page 35" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=35"> DISTRIBUTORS IN DEPTH 20:20 MOBILE AND STEVE S</a>ANGHERA, SALES DIRECTOR UNDER THE COVERS WITH 20:20 MOBILE Where? Weston Road, Crewe, Cheshire, CW1 6BU Congratulations on winning the most innova
<a title="Mobile Business - July 2009 page 36" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=36"> M-PAYMENT BUSINESS? WILL THE NEW REGIME HELP A</a> t a time when mobile payments are taking off across Africa and Asia, why has Europe lagged behind? Has the
<a title="Mobile Business - July 2009 page 37" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=37"> Competition Win a Nokia 6303 Classic Prepare to G</a>et into Gear with Data Select and Nokia! Get into Gear is the new full throttle promotion supporting the launches of four new high performance handse
<a title="Mobile Business - July 2009 page 38" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=38"> According to a recent study from ABI Research, 66</a>% of revenues earned from mobile handset accessories are generated by off the shelf sales. This percentage is only expected to grow with time, followi
<a title="Mobile Business - July 2009 page 39" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=39"> generate higher margins and are bought on impulse</a>.” States Hopkinson: “The simplest product can be the best margin creator. This can be a good quality carry case or a CE-approved car or mains ch
<a title="Mobile Business - July 2009 page 40" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=40"> PROVIDING CLARITY TO THE MOBILE ADVERTISING VALUE</a> CHAIN I t appears that the economic downturn is creating some interesting possibilities for mobile advertising. According to a recent r
<a title="Mobile Business - July 2009 page 41" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=41"> ACCESSORIES FROM HIGH QUALITY EGO</a> FLASH • Top of the range hands-free car kit • Ultra-sharp OLED display and MP3 playback EXCLUSIVE UNIQUE PRODUCTS BLUETOOTH® USB ADAPTER •
<a title="Mobile Business - July 2009 page 42" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=42"> Samsung Jet p Another fat black slab from Samsung</a>, this is the Jet, a full touchscreen smartphone. This handset is all about speed; the Jet is the fastest full-touch phone on the market, boasting an
<a title="Mobile Business - July 2009 page 43" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=43"> GOING GREEN Sony Ericsson C901 Green</a>heart p It’s got ‘green’ and ‘heart’ in the title, but no, it’s not a Care Bear, it’s a phone. The Sony Ericsson C901 Greenheart is a five megapixel
<a title="Mobile Business - July 2009 page 44" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=44"> ACCESSORIES 44 MOBILE BUSINESS JULY 2009 No</a>kia Bluetooth headset BH101 Easy to use and comfortable to wear, this smart black headset has a discreet, light weight design and ergonomically adjust
<a title="Mobile Business - July 2009 page 45" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=45"> ACCESSORIES MOBILE BUSINESS JULY 2009 45 </a> Oxo Power Nokia three in one multi charger Finally, a charger that removes the need to fill every available socket in your house and office with a di
<a title="Mobile Business - July 2009 page 46" href="http://www.zmag.dk/showmag.php?mid=wfhhrw&pageid=46"> MARKETING TOOLKIT 46 MOBILE BUSINESS JULY 2009 N</a>EW AND IMPROVED YESTERDAY’S MOBILE PHONES ARE TODAY’S NETBOOKS I t’s always a question which terrifies
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