EUROPEANcommunicationswww.eurocomms.comAutumn2007Autumn 2007The makingof IPTVAlan Robinson, CEO, andRobert Winters, CMO, ofShenick Network Systemsput the case for essentialtest and measurementPopular 7/ EDITOR’S FOREWORDIs Apple really stealing a march onthe mobile industry?Lynd Morley takes a look8/ NEWSPEAKUpdate on the latest developments intelecommunications10/ MOBILEREVENUES/MOBILE TVMOBILE M72/ CWDMA LOW RISK TACTICCWDM technology provides the answer to bridgingdemand for bandwidth, both fast and cost effectivelysays Francis Nedvidek74/ FIBRE ACCESSBROADENING THE BANDThe strategic partne1 Pate Court, North Place,Cheltenham, Gloucestershire,England GL50 4DYT: +44 (0)1242 530630F: +44 (0)1242 530631E: info@horsebridge.netW: www.horsebridge.netGPS: W: 02º 04\' 27"N: 51º 54\' 09"Supportie u r o p e a n c o m m u n i c a t i o n s 7w w w . e u r o c o m m s . c o mApple’s iPhone may be overhyped, overpriced and (so far) not over here, butdespite that it’s been a bit of a cagerattlerfo
EUROPEANcommunicationswww.eurocomms.comAutumn2007Autumn 2007The makingof IPTVAlan Robinson, CEO, andRobert Winters, CMO, ofShenick Network Systemsput the case for essentialtest and measurementPopular
7/ EDITOR’S FOREWORDIs Apple really stealing a march onthe mobile industry?Lynd Morley takes a look8/ NEWSPEAKUpdate on the latest developments intelecommunications10/ MOBILEREVENUES/MOBILE TVMOBILE M
72/ CWDMA LOW RISK TACTICCWDM technology provides the answer to bridgingdemand for bandwidth, both fast and cost effectivelysays Francis Nedvidek74/ FIBRE ACCESSBROADENING THE BANDThe strategic partne
1 Pate Court, North Place,Cheltenham, Gloucestershire,England GL50 4DYT: +44 (0)1242 530630F: +44 (0)1242 530631E: info@horsebridge.netW: www.horsebridge.netGPS: W: 02º 04\' 27"N: 51º 54\' 09"Supporti
e u r o p e a n c o m m u n i c a t i o n s 7w w w . e u r o c o m m s . c o mApple’s iPhone may be overhyped, overpriced and (so far) not over here, butdespite that it’s been a bit of a cagerattlerfo
8 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mMobile TV debacleThe FLO Forum, a global body of more than 80 companies, today reacted to the European Commission’sCommun
e u r o p e a n c o m m u n i c a t i o n s 9w w w . e u r o c o m m s . c o m• Indoor base stations will significantly improve the coverage and performance of indoor cellular service, allowingmobile
10 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mThere are several key stakeholder groups inthe mobile marketing value chain. Each hasa different set of objectives and r
e u r o p e a n c o m m u n i c a t i o n s 11w w w . e u r o c o m m s . c o mrelationship was not compromised by third parties –other brands, advertisers, billing providers that coulddilute the oper
12 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mdriving MMS revenues. The service was recognised atthe MMA’s annual mobile marketing awards 2006 forits ability to integ
Imagine this: virtually the whole nation settling in towatch the rugby world cup or European soccer finaland the television picture goes down for thirtyminutes or freezes just as the home side is abou
e u r o p e a n c o m m u n i c a t i o n s 15w w w . e u r o c o m m s . c o mall too feasible scenarios actually happen in a live IPTVnetwork.Couch potatoes everywhere are increasingly intolerantof
16 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mtripleplay services to network capabilities – aconsideration which has delayed at least one majorEuropean IPTV launch. T
e u r o p e a n c o m m u n i c a t i o n s 17w w w . e u r o c o m m s . c o mthe head end and through to individual subscribers.Sophisticated statistical models produce scores toevaluate the video q
e u r o p e a n c o m m u n i c a t i o n s 19w w w . e u r o c o m m s . c o mS M SVirtually everybody does it every day because it’sa cheap, fast and an easy way to keep in touchand do business. No,
communications, but the next step needs cheap, available,easy to use next generation devices. Within ten years therewill be a big growth in MMS and mobile IM but prices arenot being lowered sufficient
or ‘emoticons’ are automatically added by servers.MMS is important for mobile advertising where subsidieswill change the whole messaging market. Although mobilespam is less acceptable than on PCs, tar
22 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mIt’s common knowledge that the mobile phone marketin developed countries is highly competitive, and opportunities for re
and at large events, by embracing inbuilding wirelesscoverage and capacity, has become an important servicedifferentiator for wireless carriers.Inbuilding solutions can vary in power, offering highcap
24 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mI N B U I L D I N G C O N N E C T I V I T YFrom childfinder services to tracking enterprise equipment and locationtarget
The good news:She’s watchingTV on your 3Gnetwork.The bad news:She’s indoors.Oyster 3G™ip.access LimitedBuilding 2020, Cambourne Business ParkCambourne, Cambridge CB23 6DW UKT: +44 (0)1954 713700 F: +4
The debate surrounding the new entrant intowide area wireless standard developmentshas tended to be constructed as being WiMAXversus Cellular technologies and marketdevelopment. Industry shaping debat
e u r o p e a n c o m m u n i c a t i o n s 27w w w . e u r o c o m m s . c o mrender this a Swiss cheese argument:• WiMAX and LTE are developing according togoals for evolution to the 4G multiservice
28 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mdevelopment of WiMAX internally. Strategically, ithas never made sense for them to push WiMAX, orany alternative, that m
e u r o p e a n c o m m u n i c a t i o n s 29w w w . e u r o c o m m s . c o mSeveral more arguments can be made for a shift toB3G platforms that take better advantage of evolvingtrends in smart ante
30 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mMusic fans have always been proud of theircollections and where, in the past, theyused to compare their massive vinylcol
e u r o p e a n c o m m u n i c a t i o n s 31w w w . e u r o c o m m s . c o mIt is important to note, even when a subscriber hassuccessfully overcome any barriers to initially adoptinga service, tha
e u r o p e a n c o m m u n i c a t i o n s 33w w w . e u r o c o m m s . c o mFor example, SAM tools allow an operator to understand which handset a user is using, what they areinterested in and at w
For many years, advertising has been the drivingfinancial force behind all successful media suchas TV, Internet and newspapers. Nowadays,with falling subscriber voice revenues and fiercecompetition, t
e u r o p e a n c o m m u n i c a t i o n s 35w w w . e u r o c o m m s . c o mwhich subscribers will receive advertising and servingthem with advertisements that genuinely brings themvalue. Operators
e u r o p e a n c o m m u n i c a t i o n s 37w w w . e u r o c o m m s . c o mIMS is set to be a big numbers game if industryforecasts are correct. Global industry analystStratecast estimate in its r
A concern is that current approaches to IMS may endup missing significant opportunities for the futureIf service providers are to make the shift fromnetworkcentric to serviceoriented organisations, it
I M S B I L L I N G & D E P L OY M E N TFEATURES INCLUDE:• 4 x OC3 / STM1 or 2 x OC12 / STM4 trunks• ATM AAL2 and AAL5 on a single trunk• On board IP to AAL2, IP to AAL5 interworking• AAL2 and AAL5 te
and seamless delivery of all these components acrosstraditional network boundaries – the options and complexityensure that to follow a proprietary network based chargingapproach could risk a service p
Taking its lead from other sectors, such as ITand manufacturing, telecoms vendors are nowbeginning to embrace a new discipline – ProductLifecycle Management (PLM) – which originatesfrom Computer Aided
e u r o p e a n c o m m u n i c a t i o n s 43w w w . e u r o c o m m s . c o msubscribers with tailormade offerings on a mass scale.Subscriber managed services can be used to targetspecific groups of
44 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mIs Customer Experience Management (CEM) justanother threeletter acronym added to a growinglist, or does it represent a n
e u r o p e a n c o m m u n i c a t i o n s 45w w w . e u r o c o m m s . c o mcustomer’s point of view. Firstly, CEM delivers acustomer experience view of every point of interactionthe customer has w
46 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mC E MIn the end, the only way of getting a customerfocused view is by going top down, customertoasset,and not bottomup.
Getting bigger can be tough, especially in the competitive world of globalcommunications. You need to launch complex new services, win customersfaster than the competition, and generate profitable rev
Where most fixedline and wirelessservices now offer broadly similarproducts, services and pricingstructures, and customers can switchwith increasing ease to providers with the latestincentive packages
e u r o p e a n c o m m u n i c a t i o n s 49w w w . e u r o c o m m s . c o mthe customer or business entity.Having the ability to capture every frontendtransaction and then be able to selectively t
C D I M D Mdemographic details such as recent change of address,add new staff members to a corporate account, or makenote of a family member who has reached school age andmay need a mobile phone. Once
switched to a different provider and taken their numberwith them. This is a particular challenge for supplierslike the Carphone Warehouse, which represents multipleproviders. In such a case, CDI’s int
52 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mIn recent years, the telecom market has been proliferated by packet based IP networks, predominantlythe wireless network
e u r o p e a n c o m m u n i c a t i o n s 53w w w . e u r o c o m m s . c o mmigrating to 3G networks and some are even thinkingof migrating to the evolving fourth generation (4G)networks, where use
54 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mToday, there is a segmentation of the elementsbetween the network and the service areas. However,as service providers mo
ascomCustomized SoftwareIT Solutions by Ascom• Work?ow Solutions• Mobile Solutions• Interconnect Business Solutions• Fraud & SS#7 Management• Carrier Business Solutionscerti?ed OSS/J compliantConnecti
56 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mIt held the potential for disaster. But fortunately theysaw it coming, says Robert Ormsby, Director, NetworkManagement L
e u r o p e a n c o m m u n i c a t i o n s 57w w w . e u r o c o m m s . c o mexample, the cost of introducing a single EMS exceeded$1 million (for hardware, training, and updating methodsof procedur
58 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mC O M M O N E L E M E N T M A N A G E M E N T S Y S T E Mtechnical problem, Verizon/MCI teamed with Nakinasystems of Ott
e u r o p e a n c o m m u n i c a t i o n s 59w w w . e u r o c o m m s . c o mturned out, the CEMS solution held significant implicationsfor the future in its potential to reduce costs and managethou
With the slogan “Whatever the future holds– if you can’t manage it, you can’tmonetise it”, the TMForum’s ManagementWorld Americas event is underlining thecrucial role that effective systems management
e u r o p e a n c o m m u n i c a t i o n s 61w w w . e u r o c o m m s . c o mSpreading it’s appeal net far and wide, the TMForumclaims that whether you are service provider orsupplier, operating a f
62 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mThe number of enterprises looking to outsourceconverged information and communicationstechnology (ICT) solutions is grow
e u r o p e a n c o m m u n i c a t i o n s 63w w w . e u r o c o m m s . c o mmance as crucial to competitiveness, today many enterprises regard ICT as ‘noncore’ and therefore a primecandidate for ou
64 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mand no centralised tooling, all adds and changes areimplemented on an ad hoc basis too. In these circumstances, service
To assist this transition, not just for the region’s bigthree operators but for all the players, the TM Forum andtelecom and technology consultants Ernst and Young arestaging their latest Tele|Evo (Te
e u r o p e a n c o m m u n i c a t i o n s 67w w w . e u r o c o m m s . c o mwide operators and they are covering around 85 to 90per cent of the CIS territory,” says Kuznestsov. “Thesecompanies are
68 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mThe rapid growth of new broadband services suchas IPTV will soon stretch the local loop or accessnetwork to its limits i
e u r o p e a n c o m m u n i c a t i o n s 69w w w . e u r o c o m m s . c o mcustomers and the community in general. Cable operatorswho have copper pairs incorporated within their coaxdistribution (
70 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mfibre count necessary to achieve an economic customerfootprint deployment.The deployment scenarios adopted by most opera
72 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mC W D MFTTx (Fibre To The Home, Business, etc.) is gradually gaining momentum in Europe. Projectsrealised to date have t
e u r o p e a n c o m m u n i c a t i o n s 73w w w . e u r o c o m m s . c o mcentric, ultimately require extending sufficient optical bandwidth from the central offices and headends all of the way t
74 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mThe synergetic effect of cooperation betweenIskratel and Telekom Slovenije has placedSlovenia among the European countri
e u r o p e a n c o m m u n i c a t i o n s 75w w w . e u r o c o m m s . c o mnetwork ports, Iskratel decided for a completely Ethernetbased open platform. The SI2000 IP BAN served Iskratelas an entr
This year’s ECOC conference and exhibition isset to the biggest since the height of thetelecoms boom with 360 exhibiting companiesfilling the show floor in Berlin’s InternationalesCongress Centrum – E
w w w . e u r o c o m m s . c o mWorking Group chair and vice president. “At the show, wewill be able to demonstrate interoperability to all the keyplayers from all levels of the communications indust
78 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mThe success of broadband penetration intothe access network is ushering in a new eraof content for the residential consu
e u r o p e a n c o m m u n i c a t i o n s 79w w w . e u r o c o m m s . c o mRegulation, public policy, competition law… it wouldbe tempting to discount these notions in the beliefthat the communica
80 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mC A S E S T U D I E SCASE STUDIESTelsis/Warid BangladeshWith the exception of a handful of citystates, Bangladesh is the
e u r o p e a n c o m m u n i c a t i o n s 81w w w . e u r o c o m m s . c o m• Over 30 hardware failures have been detectedand diagnosed remotely.• Large reductions in engineer costs lessoning thede
82 e u r o p e a n c o m m u n i c a t i o n s w w w . e u r o c o m m s . c o mEVENT LOCATION DATE CONTACTECOC07 Berlin 1620 September www.ecocexhibition2007.comStrategic CRM in Telecoms Lisbon 2021
Cube Optics AG RobertKochStr. 30 55129 Mainz Germanyfon:+496131698510 fax:+4961316985179 sales@cubeoptics.com www.cubeoptics.comThe ideal solution for metro access networks over dark fiber.The passive
Play it safe!Fiber Optic harsh environment assemblyODC®– leading standard solution for industrial installationand mobile communication systemsRobust fiberoptic connector for 2 and 4 channelsIP68 prote
Zmags improved online publishingEuropean Comms Autumn 07
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