12/ BUSINESS
TRANSFORMATION
DÉJÀ VU?
Hugh Roberts takes a look at the much
touted `business t
Contents
82/ MOBILE INSTANT MESSAGING
THE NEW COMMUNICATIONS CHANNEL
Allen Scott contends that Mobile Instant Messaging will
become the third key operator communications channel of
the future
86/ I
FOREWORD
Happy birthday
Nelson Mandela
Text messages could raise thousands for charities while
celebrating the life of a great man
To celebrate the 90th birthday of Nelson Mandela, EUROPEAN communications www.eurocomms.com Contents 7/ EDITOR'S FOREWORD 8/ NEWSPEAK Update on the latest communications developments in 12/ BUSINESS TRANSFORMATION DÉJÀ VU? Hugh Roberts takes a look at the much touted `business t
Contents 82/ MOBILE INSTANT MESSAGING THE NEW COMMUNICATIONS CHANNEL Allen Scott contends that Mobile Instant Messaging will become the third key operator communications channel of the future 86/ I
FOREWORD Happy birthday Nelson Mandela Text messages could raise thousands for charities while celebrating the life of a great man To celebrate the 90th birthday of Nelson Mandela,
NEWSPEAK NEWSPEAK European Communications presents its regular round-up of the latest developments in the world of communications VoIP rides out downturn Despite the global downturn, consolidation i
NEWSPEAK rate data plans and an open approach to mobile Internet access. • Handset vendors and established online brands are becoming increasingly significant players in the MME value chain, and
NEWSPEAK less developed countries. It almost goes without saying, according to Ovum, that in multinationals it is the cost of mobile (and, increasingly mobile data) that needs most atten- tion.
BUSINESS TRANSFORMATION Déjà vu? The 1990s brought us Business Process Re-engineering. Now the talk is all about Business Transformation. Hugh Roberts contrasts and compares the approaches – and t
BUSINESS TRANSFORMATION Rather than declining, turf wars and inter-departmental politics are on the increase as we attempt to transform our organisations into lean, mean and agile enterprises
BUSINESS TRANSFORMATION what a customer is. Quite apart from the competitive sensitivity of maintaining definitions that maximise our apparent market penetration levels, it remains common for ma
LEAD INTERVIEW Changing dynamics There's a stark dynamic framing in the telecoms Operations Support Systems (OSS) market. Until recently networks were expensive while the price tags for the O
Naturally, Thomas has an interest. Nexus Telecom specializes in data collection, passive monitoring and network and service investigation systems an
LEAD INTERVIEW You could even argue that the relative rise in the cost of OSS is a sign that the telecoms market as a whole is maturing went into GPRS, the number of messages required to set
LEAD INTERVIEW Underpinning a lot of the questions about OSS from operators is the cost disparity between the OSS and the network it serves 15 years ago they were talking about 300 to 400 mill
CONDITIONAL ACCESS Defeating the pirates The wide variety of technology formats that promise consumers access to premium content any time, any place, anywhere is putting conditional access systems
CONDITIONAL ACCESS The increasing prevalence of broadband networks and the ease with which digital media can be cloned and distributed, combine great opportunity and great risk for the owners o
CONDITIONAL ACCESS Keeping the studios informed – and aware of your brand – is at least as important as the technical merits of any particular solution to come. However,” he adds, “developi
MOBILE ADVERTISING In at the beginning The mobile advertising sector will be worth $18.5 billion by 2010, largely because advertisers want to take advantage of the most exciting channel for deliver
nature of the advert that can be displayed on these different options in terms of such variables as size, timing, and ease of response. A text message, for example, offers a very basic text experienc
MOBILE ADVERTISING The technical fragmentation and complexity presented by the mobile channel offers a potentially confusing variety of options as to where to place an advert involved. If th
MOBILE ADVERTISING SMS delivery alone is projected by some industry sources to account for US$9 billion of mobile advertising revenues by 2011 numbers and sophistication of mobile audiences
IBC PREVIEW Surprising the hardened professional The International Broadcasting Convention – IBC 2008 - will once again take over Amsterdam’s RAI convention centre from 11th –16th September this ye
IBC PREVIEW producers, camera operators and editors can attend IBC without impinging on their revenue generating working week!). In 2008, around 30 companies encompassing all aspects of the mo
and Distribution to an Interactive Audience of One will look at the dynamics of conceiving, designing, monetising and delivering entertaining content to the fourth screen. Session 20 will explore Use
OPEN SOURCE Defragmenting the mobile Internet The move to open source in content delivery could be the much- needed catalyst to driving the mobile web forward says Mark Watson T he analyst communit
OPEN SOURCE It is undoubtedly true that both the developer and operator communities are supportive of an industry wide move to open source To many it is market fragmentation that has stall
OPEN SOURCE The abundance of compelling content and web applications that exists on the traditional Internet has not yet arrived on the mobile web and content providers. And, without ubiquit
MOBILE TEST AND MONITORING Mastering the tools Test and monitoring has transitioned from being a ‘necessary evil’ to maintain the network, into a key business enabler, according to Michele Campr
MOBILE TEST AND MONITORING the core network is typically tailored to access network bandwidth… so as the operator migrates from GSM to UMTS to HSPA, for example, it will amplify core infrastru
MOBILE TEST AND MONITORING • Streaming services such as webcasting and video viewing are much more real-time sensitive. For these services, delay-related measurements such
Take a look at tomorrow`s headline. We helped write it. As a key technology of 3GPP LTE, HSPA+, WiMAX, WLAN and other modern wireless standards, MIMO requires highly sophisticated test and measureme
ODC® – leading standard solution for industrial installation and mobile communication systems Robust fiber-optic connector for 2 and 4 channels IP68 protection, salt-mist proof, and EMI prote
CARRIER ETHERNET Repositioning the Purple Line When Kireeti Kompella and David Noguer Bau ask the service provider community about the future of transport networks, there is general agreement that
CARRIER ETHERNET Picture from the Past Organization services Dynamically Signaled Voice (POTS) Statically Provisioned Leased LinesFrame Relay/ATM Virtual CircuitsLeased SDH
Advertisement Feature Next Generation Networks: Migrating to the uncertain Expectation versus Execution Network operators around the world are planning their Next Generation Networks, but many
GLOBAL VPLS Guaranteed performance Could VPLS offer the answer to the seemingly inevitable future bandwidth crunch? Chris Werpy explores the options W ith any communications network, the most
GLOBAL VPLS VPLS lets customers maintain control of their networks while allowing them to order on-the- fly bandwidth increments for multiple sites ing systems are often recommended in both
VOIP SOFTSWITCH Short-cut to the top The delivery of voice services over next generation networks has never been a comfortable journey. The business reality takes companies upwards and downwards,
VOIP SOFTSWITCH Carriers need to ensure that their switching platforms are able to handle huge volumes of traffic with top-level reliability However, revenue-generating opportunities go
VOIP SOFTSWITCH Today’s softswitches are often appraised by their ability to operate in the IMS environment Such softswitches are enhanced with session border control functions and include
DELIVERING IMS The great jigsaw puzzle challenge IMS – the ultra next generation network architecture – was to become the great unifier for all our disparate access technologies and a cure-all need
DELIVERING IMS The problem is that the Internet was never designed to deal with the increasing demands that are being placed on it What compounds this is that there are many industry bodies
DELIVERING IMS least sophisticated way to test a network is to make manual calls into the network and to report on the result of each one. Although this works for simple tests, it’s not the best
INTERNET BUSINESS MODELS The commoditisation of bandwidth To enable a successful Web 2.0, we also need Internet 2.0 says Richard Lowe Ten years ago the Internet had capacity to
INTERNET BUSINESS MODELS The problem is that the Internet was never designed to deal with the increasing demands that are being placed on it ligent management of network resources to suppor
INTERNET BUSINESS MODELS economically impossible for Service Providers. Actual usage patterns may not match the capacity plan caus- ing customers to be unable to access a service or appli- ca
INTERNET BUSINESS MODELS Partitioning is a backward looking approach because the basic goal of migrating to all-IP networks is to have a common shared resource that is service and application a
CHARGING MODELS Old wisdom, new business As the telecoms industry embraces transformation – and all that implies – Alex Leslie argues that billing, or the now more fashionable “revenue management”,
CHARGING MODELS The bill itself must become a value statement, not simply a demand for payment T here are a few sayings that I remember from about ten years ago. A couple c
CHARGING MODELS Alongside this the loyalty schemes are emerging in the communications world, schemes that the big supermarkets are so good at – business intelligence is competitive advantage n
replaced legacy systems eight years ago and bought the software that solved the problem of the day – the race for market share, fast tariff change capabilities - now this is not what is needed in the
FUNCTIONAL SEPARATION A positive split With the aim of giving users greater choice and flexibility, a number of European countries are looking to create a more competitive telecoms landscape, alon
FUNCTIONAL SEPARATION The success of functional separation will largely depend on the circumstances surrounding its implementation By contrast, if the incumbent believes that func- tional
FUNCTIONAL SEPARATION The main objective must always be to provide the best possible service However, when it comes to new service innovation there is an inevitable dependence on the und
ADVERTORIAL in Loyalty Introduction Recent research demonstrates that Churn continues to rise in wireless services providers. There is common agreement that building customer Loyalty and reducing Chu
CUSTOMER COMMUNICATIONS MANAGEMENT A shift of focus Customer experience will only improve when customers are viewed as individuals, not account numbers says Giovanni Pellegrini In the business
CUSTOMER COMMUNICATIONS MANAGEMENT across the systems in which it resides to finally obtain an SCV. These tools also give marketers the ability to generate business intelligence reports, market
WIMAX SUBSCRIBER MANAGEMENT The heir presumptive? Clearwire and Sprint have just announced that their WiMAX partnership, backed by industry giants Google, Intel and a number of cable players, is
T he key to answering this question is in understanding some of the industry dynam- ics at play for WiMAX, a contender to the 4G throne.
WIMAX SUBSCRIBER MANAGEMENT Operators must first establish a strong pricing model that may, by necessity, need to buck the trend for flat fees interactive visual services such as video
WIMAX OPPORTUNITIES Town and Country WiMAX is often regarded as an economically attractive technology in rural areas with no wired networks, but it is also being increasingly positioned as an alter
WIMAX OPPORTUNITIES The industry must ensure that reliable, certified devices are readily available so that customers are not held back or discouraged from subscribing due to supply issues M
WIMAX OPPORTUNITIES WiMAX service providers are differentiating their services either by offering higher speeds than DSL or by emphasising ease and speed of set-up for customers takeoff throug
COLUMN: TELECOM ECONOMICS Towards a new deal? Benoit Reillier provides an update on the key regulatory topics that will shape the telecoms market over the next few years Members of the European
BACKHAUL SOLUTIONS Weighing up the options Everyone agrees that backhaul is expensive, but is there an ideal one-size-fits-all solution, asks Lance Hiley The headlines are clear for everyone to s
BACKHAUL SOLUTIONS If operators are to roll out the next generation of data services and, importantly, realise significant profits, both opex and capex need to be reduced The table on pag
The HDCIII provides industry leading SS7/ATM performance and capacity for Next Generation and IMS networks. Designed to exceed your system requirements, the HDCIII provides superior scalability, ?exi
BACKHAUL SOLUTIONS Table 1: Comparison of Backhaul Technologies (Source: Yankee Group, Increased relevance of wireless technologies in mobile backhaul report Jan
MOBILE INSTANT MESSAGING The new communications channel What do mobile operators do now that many of their services are reaching saturation point? How do they continue to develop new and innovat
MOBILE INSTANT MESSAGING There is a need to develop new services that drive additional revenues, increase customer loyalty and develop new streams of income for operators right now for a fu
MOBILE INSTANT MESSAGING Instant messaging can, and already does, have numerous different forms breaking off to call or text one of the participants whilst the conversation continued. So
IN-BUILDING Home owners The ‘battle for the home’ is a key development currently taking place within the telecoms industry, as mobile operators, fixed operators and VoIP providers fight for what was
rising consumer demand for mobile data services, operators can make their HZ2.0 services work harder for them. By capitalising on this growing demand, operators can provide a compelling mobile data e
TELECONFERENCING Budget meetings In a world where Corporate Social Responsibility (CSR) continues to make its mark in the boardroom, companies are looking for ways in which carbon footprints can be
minutes carried on an enterprise’s phone network can result from audio conferences. And 50 to 60 per cent of conference calls are between people from the same enterprise. The cost of connecting the
TELECONFERENCING If you’ve invested in a managed or hosted conferencing service, it makes sense to get as much use from it as you can One option is to select a single global supplier for co
TELECONFERENCING Where a supplier can make a big difference is by bringing a wealth of practical experience and understanding to the table keen to try something new and have probably been usi
LOCAL CONNECTIVITY A bridge to the unconnected It has now been proven that access to digital communications has a direct and measurable impact on economic growth. Yet despite this, Janne Hazell exp
operational cost of running networks has taken centre stage globally, within emerging markets where arpu is at sub US$10 per month levels, operational over- head costs can often be a bridge too far,
LOCAL CONNECTIVITY By switching calls locally, a very significant share of the operational overhead can be avoided costs. While it is clear that the need for cellular back- haul never will be
ery of mobile communications to remote communities an interesting proposition for MNOs. The core of the Remote Community solution is the Split BSC. In simple terms, the part of the BSC han
CASE STUDIES/COMMENT CASE STUDIES/COMMENT NBC/Digital Rapids NBC has selected Digital Rapids to provide media encoding, transcoding and streaming systems for the network’s Internet coverage of
• An enabling technology that enhances the functionality and usability of existing applications and services • The technical infrastructure is modular, therefore new revenue-generating services and
LISTINGS Listings European Communications recommends the shows that count in the period from June to September 2008. EVENT LOCATI
Zmags improved online publishingEuro Comms Summer 08
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