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THE CHANNEL GUIDE TO...<br />
CoUmNImFIuEnDications<br />
AND MOBILITY<br />
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All you need to know<br />
about unified<br />
communications<br />
– and more<br />
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A <br />
Get in touch with a great<br />
new opportunity . . .<br />
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Unified Communications<br />
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Do you want to benefit from great margins, maximise sales, gain<br />
competitive advantage and generate repe<br />
welcome<br />
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CONTENTS<br />
From the editor / comment<br />
About unified communications / yes, really<br />
All the above / opinion<br />
Getting through to UK enterprises / f.m.c<br />
Profiling works / opinion<br />
The three tribes / i<a title="Channel Guideto UC page 1" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=1"> THE CHANNEL GUIDE TO... CoUmNImFIuEnDications AN</a>D MOBILITY All you need to know about unified communications – and more A
<a title="Channel Guideto UC page 2" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=2"> Get in touch with a great new opportunity . </a>. . Unified Communications Do you want to benefit from great margins, maximise sales, gain competitive advantage and generate repe
<a title="Channel Guideto UC page 3" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=3"> welcome CONTENTS From the editor / comment About</a> unified communications / yes, really All the above / opinion Getting through to UK enterprises / f.m.c Profiling works / opinion The three tribes / i
<a title="Channel Guideto UC page 4" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=4"> introduction Editor’s Comment Miles Publishing </a>Limited Publisher/MD: Miles Bossom. Mobile: 0777 5803475.DDI: 01892 559390 email: miles@commsbusiness.co.uk Editor: Ian Hunter. 0870 200 6602 email:
<a title="Channel Guideto UC page 5" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=5"> Unify Your Communications Like Never Before </a> In today’s hectic world people need to communicate quickly and effectively. At Mitel® we bring voice to the network which en
<a title="Channel Guideto UC page 6" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=6"> unified communications About Unified C Ask</a> any 10 people what they understand unified communications to mean and you will probably get 10 different answers
<a title="Channel Guideto UC page 7" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=7"> unified communications ommunications starts to ge</a>t to the point where the standards needed to make UC a possibility have been developed and ratified. Now it is possible for customers to build resilie
<a title="Channel Guideto UC page 8" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=8"> unified communications The integration of voice </a>and data has proven Darwin' theory of evolution once more: only the fittest survive. Reasons Not to Deploy Unified Communications Difficult to measu
<a title="Channel Guideto UC page 9" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=9"> opinion All the Above Lesley Hansen, Marketing Di</a>rector at TeleWare, says unified communications is taking back control of how and when you communicate, being av
<a title="Channel Guideto UC page 10" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=10"> fixed mobile convergence Getting Through to UK En</a>terprises Perhaps even more than Unified Communications, the terms Fixed Mobile Convergence and Enterprise Mobility can also mean many thing
<a title="Channel Guideto UC page 11" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=11"> fixed mobile convergence Employees such as thes</a>e could work more efficiently if they were able to make use of the full range of features that PABXs offer while they are outside the corporate premis
<a title="Channel Guideto UC page 12" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=12"> disasters happen you with TeleW ware tackle</a> can anything Can you offer your customers a solution for telephony business continuity? TeleWare can make sure your customers are covered whatever
<a title="Channel Guideto UC page 13" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=13"> fixed mobile convergence “We recognise t</a>hat each business and each individual have very different needs, that’s why at Mitel our solutions are designed to meet the needs and demands of both.
<a title="Channel Guideto UC page 14" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=14"> opinion Profiling Works Nigel Jones, </a>marketing and business development manager, Alcatel-Lucent asks the question – ‘How do you qualify an SMB opportunity for unified communications?’ Y
<a title="Channel Guideto UC page 15" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=15"> advertorial Managing Mobility with Mitel: IP s</a>implifies staying in touch while getting around Unified communications offers mobile workers the best of both worlds: productivity gains and easy-to-
<a title="Channel Guideto UC page 16" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=16"> advertorial exists to combine many of these dev</a>ices into one streamlined, highly manageable system. By using the technology of the Internet—Internet Protocol (IP)—to manage their telephone systems,
<a title="Channel Guideto UC page 17" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=17"> advertorial Quashing the IT Paradox Mitel beli</a>eves that Unified communications powers up productivity, even for organisations with limited budgets and few resources. Unified communications is the
<a title="Channel Guideto UC page 18" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=18"> insight The Three Tribes Unified communicat</a>ions and mobility are bringing the voice, data networking and IT tribes together like never before. What does this mean for the channel partner
<a title="Channel Guideto UC page 19" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=19"> 19</a>
<a title="Channel Guideto UC page 20" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=20"> insight As can be seen, it takes a minimum inve</a>stment of £25,000 (in real money) to reach the top of the HP Procurve partner tree, rising to an eye-watering £260,000 to become a Cisco Gold partner.
<a title="Channel Guideto UC page 21" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=21"> insight easier, as can be seen in this slide: Th</a>ere are thirty-six Silver partners, five Gold partners in the UK and, perhaps surprisingly, 6 Platinum Partners. It remains to be seen whether the rec
<a title="Channel Guideto UC page 22" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=22"> interview Plain Speaking Mitel has been in t</a>he headlines most of the year but here Graham Bevington, their managing director for EMEA talks about how the company is addressing the unified
<a title="Channel Guideto UC page 23" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=23"> channel advice Easy Mistakes In a market ov</a>erwhelmed with hype and misinformation, many companies are being misled when assessing the value of Unified Communications, argues Chris de
<a title="Channel Guideto UC page 24" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=24"> </a>
<a title="Channel Guideto UC page 25" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=25"> </a>
<a title="Channel Guideto UC page 26" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=26"> vendor report The Big Guns The big economic</a> wins in this decade and the next will likely go to those companies who are able to flatten and accelerate their knowledge chains. Real-time, a
<a title="Channel Guideto UC page 27" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=27"> vendor report Portal to Intelligent Communicati</a>ons Ian Keith Groves at Avaya says that unified communications provides a single common interface to communication tools, business applications, messa
<a title="Channel Guideto UC page 28" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=28"> vendor report Ian Groves of Avaya research cen</a>tre in Galway in Ireland to research and develop more mobile applications, so expect to hear more on that front in the months to come. “Our par
<a title="Channel Guideto UC page 29" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=29"> Simplicity is key IN A HYPERCONNECTED WORLD, THE </a>NUMBER OF DEVICES CONNECTED TO NETWORKS EXCEEDS THE NUMBER OF PEOPLE USING THEM. WITH ADVANCING TECHNOLOGY, HYPERCONNECTIVITY CAN BECOME A ‘GOOD’ OR
<a title="Channel Guideto UC page 30" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=30"> interview Going Hyper… Peter Kelly, Presi</a>dent, Enterprise Networks, EMEA, Nortel, tells Comms Business Magazine how his company is well positioned to exploit the unified comm
<a title="Channel Guideto UC page 31" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=31"> </a>
<a title="Channel Guideto UC page 32" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=32"> case studies In Action Associate Editor Maren Ben</a>nette examines two very different implementations of unified communications with the Honda F1 Racing Team and stockbrokers Charles Stanley & Co. Diffe
<a title="Channel Guideto UC page 33" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=33"> case studies “Unified communications deliver</a>ing key and lamp systems functionality?… its back to the future, then”. Comms Business accommodate operational growth
<a title="Channel Guideto UC page 34" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=34"> opinion Keep it Simple Simon Paton, U</a>K Managing Director of CommuniGate, explains his views on the reality of Unified Communications and why it is impossible to go bac
<a title="Channel Guideto UC page 35" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=35"> Unified Communications on the desktop, on the ser</a>ver and on your mobile device To find out how, please visit: www.communigate.com/pronto Call 020 7917 2909 or e-mail: unified@communigate.uk.com
<a title="Channel Guideto UC page 36" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=36"> interview Microsoft: Love’em or loath The Red</a>mond software giant has been tantalising the industry with its Office Communications Server 2007 unified communications applications for
<a title="Channel Guideto UC page 37" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=37"> interview ’em, you can’t ignor’em type of inve</a>stments as Certified status, but more of them. Currently 120 points are required, along with at least one competency. Gold partner benefits include:
<a title="Channel Guideto UC page 38" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=38"> case studies Mobility in Action Associate Edit</a>or Maren Bennette examines two different settings for his mobility applications case studies: IP Communications for the PGA Europe
<a title="Channel Guideto UC page 39" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=39"> </a>
<a title="Channel Guideto UC page 40" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=40"> case studies Cambridge University Mitel we hav</a>e already made significant progress and we are excited about the opportunities to implement a standard infrastructure which we can take with us and pl
<a title="Channel Guideto UC page 41" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=41"> opinions Past, Present and Future: thoughts of </a>two IP telephony pioneers. Cisco paved the way for IP telephony when it acquired Selsius in 1998. Comms Business s
<a title="Channel Guideto UC page 42" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=42"> private mobile office Treasure Island Since the O</a>fcom spectrum sale of early 2006 applications are starting to emerge for an alternative to DECT and VoWi-Fi. Here w
<a title="Channel Guideto UC page 43" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=43"> private mobile office The mobile phone is, irre</a>futably, today’s communication tool of choice extent that desk-based employees are very likely to use their mobile rather than their landline -
<a title="Channel Guideto UC page 44" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=44"> private mobile office PMO technologies can be re</a>deployed quickly and easily from location to location; for instance, when construction companies move from one remote green-field site to another.
<a title="Channel Guideto UC page 45" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=45"> advertorial Unifying Your World: The IT Factor</a> Is it possible to harmonize communications chaos asks Andy Elliot, Director of EMEA Marketing, Mitel Just as a symphony conductor transforms a host
<a title="Channel Guideto UC page 46" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=46"> Quenched your thirst for enhanced margins from UC</a>? The Market for Unified Communications product and services in the UK is estimated at £1 Billion in the next 12 months. 5i empowers the chann
<a title="Channel Guideto UC page 47" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=47"> advertorial Finding the Sweet Spot in Unified </a>Communications According to most estimates, the UC market in the UK is booming. Combining predictions from the likes of Microsoft and Cisco yiel
<a title="Channel Guideto UC page 48" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=48"> reseller profile Taking Pain & Gain Dave Hard</a>castle, Technical and Operations Director, Redstone Converged Solutions profiles his company's activities, comments on the market and prov
<a title="Channel Guideto UC page 49" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=49"> When it comes to mobility, no other partner offer</a>s so much choice Come to think of it, no other partner has over 35 years IT and telecommunications experience, unparalled levels of knowledge or the
<a title="Channel Guideto UC page 50" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=50"> profile Early Adopter James Walker, Head of Inno</a>vation at Telindus, describes how he tapped in to the early unified communications market and continued to profit from
<a title="Channel Guideto UC page 51" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=51"> Unified Communications Unified Communications (U</a>C) is driving the evolution of the traditional PBX and IP PBX market towards business application integration. This move, to a software application le
<a title="Channel Guideto UC page 52" href="http://www.zmag.dk/showmag.php?mid=dpppp&pageid=52"> imagine all the business benefits of unified comm</a>unications and mobility With Samsung’s OfficeServ 7000 series it’s easy to take full advantage. Designed for small to medium sized businesses which
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