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<br /> <br /> <br /> HOMEBASE: SERVING<br /> INSPIRATION<br /> Paul Loft, Managing Director, Homebase on cross-<br /> channel, digital in store and listening to customers, p10<br /> INSIDE OUR `PRODUCT' EDITION:<br /> ] RETAIL REVIEW: MORRISONS P21<br /> ] OPTIMISING TRADING STRATEGIES P35<br /> ] DIGITAL IN STORE P50<br /> ] THE WEBSITE IS DEAD P59<br /> VOLUME 8 | ISSUE 3 | MARCH 2014<br /> NEXT FROM INTERNET RETAILING<br /> 4th annual Expo on 26-27 March 2014<br /> Full details at internetretailingexpo.com<br /> <br /> Contents<br /> VOLUME 8 | ISSUE 3 | MARCH 2013<br /> Editor: Emma Herrod Tel: 07801 282729<br /> E-mail: press@internetretailing.net<br /> Editor-in-chief: Ian Jindal<br /> Design: Alex Goldwater<br /> Publishing Director: Chris Cooke<br /> Group Account Director: Andy James<br /> Account Director: Rob Prevett<br /> Senior Account Manager: Sonia Vitta<br /> Tel: 020 7933 8999<br<a title="Internet Retailing - March 2014 zmag page 1" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=1"> </a> <a title="Internet Retailing - March 2014 zmag page 2" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=2"> </a> <a title="Internet Retailing - March 2014 zmag page 3" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=3"> HOMEBASE: SERVING INSPIRATION Paul Loft, Managing</a> <a title="Internet Retailing - March 2014 zmag page 4" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=4"> </a> <a title="Internet Retailing - March 2014 zmag page 5" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=5"> Contents </a> <a title="Internet Retailing - March 2014 zmag page 6" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=6"> Editor's comment PRODUCT. THE actual item </a> <a title="Internet Retailing - March 2014 zmag page 7" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=7"> </a> <a title="Internet Retailing - March 2014 zmag page 8" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=8"> Chloe Rigby highlights recent industry changes bu</a> <a title="Internet Retailing - March 2014 zmag page 9" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=9"> NEWS M&S UNVEILS NEW WEBSITE M&S has un</a> <a title="Internet Retailing - March 2014 zmag page 10" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=10"> </a> <a title="Internet Retailing - March 2014 zmag page 11" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=11"> NEWS Read more of Paul Skeldon's insight into </a> <a title="Internet Retailing - March 2014 zmag page 12" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=12"> Serving inspiration alongside a pot of paint Ahe</a> <a title="Internet Retailing - March 2014 zmag page 13" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=13"> INTERVIEW Loft says the outlook is “starti</a> <a title="Internet Retailing - March 2014 zmag page 14" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=14"> first “proposition store” that was refitted in Ayle</a> <a title="Internet Retailing - March 2014 zmag page 15" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=15"> </a> <a title="Internet Retailing - March 2014 zmag page 16" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=16"> QUESTIONS CEOS SHOULD BE ASKING: Is there an ove</a> <a title="Internet Retailing - March 2014 zmag page 17" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=17"> </a> <a title="Internet Retailing - March 2014 zmag page 18" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=18"> if they put in criteria such as soil type and lev</a> <a title="Internet Retailing - March 2014 zmag page 19" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=19"> ADVERTORIAL Bags packed and ready to go The Ase</a> <a title="Internet Retailing - March 2014 zmag page 20" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=20"> EXPORTING BRITAIN The UK has emerged as the worl</a> <a title="Internet Retailing - March 2014 zmag page 21" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=21"> DASHBOARD ONLINE TRADE for six of the biggest </a> <a title="Internet Retailing - March 2014 zmag page 22" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=22"> </a> <a title="Internet Retailing - March 2014 zmag page 23" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=23"> RETAIL REVIEW RETAIL LEA ERB OAR D D </a> <a title="Internet Retailing - March 2014 zmag page 24" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=24"> </a> <a title="Internet Retailing - March 2014 zmag page 25" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=25"> COMMENT The Top 500 In 2014 InternetR</a> <a title="Internet Retailing - March 2014 zmag page 26" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=26"> SPEAKERS INTERNET RETAILING EXPO The Internet </a> <a title="Internet Retailing - March 2014 zmag page 27" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=27"> IRX PREVIEW will talk through the ways tha</a> <a title="Internet Retailing - March 2014 zmag page 28" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=28"> </a> <a title="Internet Retailing - March 2014 zmag page 29" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=29"> IRX PREVIEW aspects of trading overseas. </a> <a title="Internet Retailing - March 2014 zmag page 30" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=30"> </a> <a title="Internet Retailing - March 2014 zmag page 31" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=31"> IRX PREVIEW eBay, is supported by a global</a> <a title="Internet Retailing - March 2014 zmag page 32" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=32"> </a> <a title="Internet Retailing - March 2014 zmag page 33" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=33"> </a> <a title="Internet Retailing - March 2014 zmag page 34" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=34"> </a> <a title="Internet Retailing - March 2014 zmag page 35" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=35"> </a> <a title="Internet Retailing - March 2014 zmag page 36" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=36"> </a> <a title="Internet Retailing - March 2014 zmag page 37" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=37"> INTERNET RETAILING: PRODUCT Digital tools</a> <a title="Internet Retailing - March 2014 zmag page 38" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=38"> </a> <a title="Internet Retailing - March 2014 zmag page 39" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=39"> INTERNET RETAILING: PRODUCT from anywhere </a> <a title="Internet Retailing - March 2014 zmag page 40" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=40"> All the B2B resources you need at: bitly/DigitalR</a> <a title="Internet Retailing - March 2014 zmag page 41" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=41"> INTERNET RETAILING: PRODUCT Managing the</a> <a title="Internet Retailing - March 2014 zmag page 42" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=42"> </a> <a title="Internet Retailing - March 2014 zmag page 43" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=43"> INTERNET RETAILING: PRODUCT </a> <a title="Internet Retailing - March 2014 zmag page 44" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=44"> </a> <a title="Internet Retailing - March 2014 zmag page 45" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=45"> INTERNET RETAILING: PRODUCT Thanks to web </a> <a title="Internet Retailing - March 2014 zmag page 46" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=46"> The Final Mile There will always be a place for </a> <a title="Internet Retailing - March 2014 zmag page 47" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=47"> INTERNET RETAILING: OPERATIONS & LOGISTICS </a> <a title="Internet Retailing - March 2014 zmag page 48" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=48"> how to offer this choice without eating into alre</a> <a title="Internet Retailing - March 2014 zmag page 49" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=49"> ACCEPT MORE ORDERS, FROM MORE PEOPLE, IN MORE PLA</a> <a title="Internet Retailing - March 2014 zmag page 50" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=50"> Set to fly Infrastructure architect Phil Dalbeck t</a> <a title="Internet Retailing - March 2014 zmag page 51" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=51"> ADVERTORIAL quickly deplo</a> <a title="Internet Retailing - March 2014 zmag page 52" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=52"> Joining up the dots For multichannel retailers,</a> <a title="Internet Retailing - March 2014 zmag page 53" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=53"> IN STORE: PRODUCT sift through available p</a> <a title="Internet Retailing - March 2014 zmag page 54" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=54"> SINGLE VERSION OF THE TRUTH Getting a single vie</a> <a title="Internet Retailing - March 2014 zmag page 55" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=55"> IN STORE: OPERATIONS brand's ecommerce sit</a> <a title="Internet Retailing - March 2014 zmag page 56" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=56"> </a> <a title="Internet Retailing - March 2014 zmag page 57" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=57"> MOBILE: CUSTOMER Step Up Your Analytic So</a> <a title="Internet Retailing - March 2014 zmag page 58" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=58"> </a> <a title="Internet Retailing - March 2014 zmag page 59" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=59"> MOBILE: CUSTOMER a big purchase by incorpo</a> <a title="Internet Retailing - March 2014 zmag page 60" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=60"> Sales conversion rates throughout each step of th</a> <a title="Internet Retailing - March 2014 zmag page 61" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=61"> MOBILE: STRATEGY The website is dead… … l</a> <a title="Internet Retailing - March 2014 zmag page 62" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=62"> </a> <a title="Internet Retailing - March 2014 zmag page 63" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=63"> MOBILE: STRATEGY The move by House of </a> <a title="Internet Retailing - March 2014 zmag page 64" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=64"> </a> <a title="Internet Retailing - March 2014 zmag page 65" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=65"> MOBILE: STRATEGY and is viewed more and mo</a> <a title="Internet Retailing - March 2014 zmag page 66" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=66"> Insight around the world HENRY PENA-PAL</a> <a title="Internet Retailing - March 2014 zmag page 67" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=67"> INSIGHT YÜCEL YELKEN, CEO, YSTA</a> <a title="Internet Retailing - March 2014 zmag page 68" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=68"> ecommerce </a> <a title="Internet Retailing - March 2014 zmag page 69" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=69"> ecommerce Online Shopping Specialists eBay and Am</a> <a title="Internet Retailing - March 2014 zmag page 70" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=70"> operations, logistics & order management </a> <a title="Internet Retailing - March 2014 zmag page 71" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=71"> payment & fraud </a> <a title="Internet Retailing - March 2014 zmag page 72" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=72"> </a> <a title="Internet Retailing - March 2014 zmag page 73" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=73"> </a> <a title="Internet Retailing - March 2014 zmag page 74" href="http://viewer.zmags.co.uk/publication/f8b5d6eb?page=74"> </a>