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<br /> INTERNET RETAILING<br /> ECOMMERCE PLATFORMS<br /> 2013<br /> September 2013 an internet retailing special report<br /> sponsored by:<br /> 2 ● INTRODUCTION<br /> EDITORS' COMMENT<br /> W<br /> elcome to this Internet we aim to seek out some of the common<br /> Retailing special report, DSSURDFKHVDQGWKHTXHVWLRQVWKDW<br /> in which we take a retailers ask when looking to make one of<br /> holistic approach to their biggest investments.<br /> selecting ecommerce Throughout these pages we aim to<br /> platform technology. Choosing the right SRVHWKHTXHVWLRQVWKDWUHWDLOHUVQHHG<br /> ecommerce technology takes time and answering, while also learning from<br /> energy: these<a title="Internet Retailing - ecommerce platforms supplement page 1" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=1"> INTERNET RETAILING ECOMMERCE PLATFORMS 2013 Sept</a> <a title="Internet Retailing - ecommerce platforms supplement page 2" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=2"> 2 ● INTRODUCTION EDITORS' COMMENT W </a> <a title="Internet Retailing - ecommerce platforms supplement page 3" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=3"> CONTENTS ● 3 CONTENTS </a> <a title="Internet Retailing - ecommerce platforms supplement page 4" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=4"> 4 ● EXPERT OPINION ECOMMERCE TECHNOLOGY ORIGINA</a> <a title="Internet Retailing - ecommerce platforms supplement page 5" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=5"> EXPERT OPINION ● 5 T echnol</a> <a title="Internet Retailing - ecommerce platforms supplement page 6" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=6"> 6 ● EXPERT OPINION I n the `always o</a> <a title="Internet Retailing - ecommerce platforms supplement page 7" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=7"> EXPERT OPINION ● 7 WT </a> <a title="Internet Retailing - ecommerce platforms supplement page 8" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=8"> 8 ● CASE STUDY IS YOUR COMMERCE PLATFORM READY T</a> <a title="Internet Retailing - ecommerce platforms supplement page 9" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=9"> CASE STUDY ● 9 while ensurin</a> <a title="Internet Retailing - ecommerce platforms supplement page 10" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=10"> 10 ● INTERFACE & DESIGN BLURRED LINES CLEAR DIRE</a> <a title="Internet Retailing - ecommerce platforms supplement page 11" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=11"> INTERFACE & DESIGN ● 11 GOING INT</a> <a title="Internet Retailing - ecommerce platforms supplement page 12" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=12"> </a> <a title="Internet Retailing - ecommerce platforms supplement page 13" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=13"> INTERFACE & DESIGN ● 13 to create chief</a> <a title="Internet Retailing - ecommerce platforms supplement page 14" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=14"> 14 ● MERCHANDISING BRIDGING THE GAP TECHNOLOGY </a> <a title="Internet Retailing - ecommerce platforms supplement page 15" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=15"> MERCHANDISING ● 15 PRESENTING W</a> <a title="Internet Retailing - ecommerce platforms supplement page 16" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=16"> Unify your customer's experience </a> <a title="Internet Retailing - ecommerce platforms supplement page 17" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=17"> MERCHANDISING ● 17 the business while o</a> <a title="Internet Retailing - ecommerce platforms supplement page 18" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=18"> 18 ● CROSS-CHANNEL EXPERIENCE A SINGLE VIEW OF E</a> <a title="Internet Retailing - ecommerce platforms supplement page 19" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=19"> CROSS-CHANNEL EXPERIENCE ● 19 amo</a> <a title="Internet Retailing - ecommerce platforms supplement page 20" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=20"> www.tryzens.com I</a> <a title="Internet Retailing - ecommerce platforms supplement page 21" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=21"> CROSS-CHANNEL EXPERIENCE ● 21 Laura Wad</a> <a title="Internet Retailing - ecommerce platforms supplement page 22" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=22"> 22 ● LOGISTICS REPLACE THE STICKING PLASTER AS C</a> <a title="Internet Retailing - ecommerce platforms supplement page 23" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=23"> LOGISTICS ● 23 Before then UK reta</a> <a title="Internet Retailing - ecommerce platforms supplement page 24" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=24"> We build ecommerce platforms that work. Chec</a> <a title="Internet Retailing - ecommerce platforms supplement page 25" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=25"> LOGISTICS ● 25 supply chain solutions, </a> <a title="Internet Retailing - ecommerce platforms supplement page 26" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=26"> 26 ● STRATEGY FROM ECOMMERCE TO ALL COMMERCE FOR</a> <a title="Internet Retailing - ecommerce platforms supplement page 27" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=27"> STRATEGY ● 27 specialist Maginus and wa</a> <a title="Internet Retailing - ecommerce platforms supplement page 28" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=28"> </a> <a title="Internet Retailing - ecommerce platforms supplement page 29" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=29"> STRATEGY ● 29 WHAT'S CHANGED Since we la</a> <a title="Internet Retailing - ecommerce platforms supplement page 30" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=30"> 30 ● CUSTOMER ENGAGEMENT IT'S GETTING PERSONAL C</a> <a title="Internet Retailing - ecommerce platforms supplement page 31" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=31"> CUSTOMER ENGAGEMENT ● 31 some of the la</a> <a title="Internet Retailing - ecommerce platforms supplement page 32" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=32"> 32 ● CUSTOMER ENGAGEMENT logical conclu</a> <a title="Internet Retailing - ecommerce platforms supplement page 33" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=33"> CONCLUSION ● 33 CONCLUSION... W </a> <a title="Internet Retailing - ecommerce platforms supplement page 34" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=34"> </a> <a title="Internet Retailing - ecommerce platforms supplement page 35" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=35"> </a> <a title="Internet Retailing - ecommerce platforms supplement page 36" href="http://viewer.zmags.co.uk/publication/f1bdc13d?page=36"> </a>