<br />
INTERNET<br />
RETAILING<br />
SELLING IN THE DIGITAL AGE<br />
FOR MORE NEWS, INSIGHT AND DISCUSSION<br />
Retail REVIEW:<br />
Apple.com/uk<br />
Pushing<br />
M-RETAIL<br />
P.20<br />
VOLUME 4 | ISSUE 3 | MARCH 2010<br />
LIBERTY.co.uk<br />
Conveying uniqueness<br />
VISIT WWW.INTERNETRETAILING.NET<br />
Linking<br />
channels with<br />
MOBILE<br />
P.24 P.34<br />
<br />
<br />
<br />
INTERNET RETAILING CONTENTS<br />
EDITOR'S COMMENT FEATURES REGULARS<br />
While putting together this issue of<br />
Internet Retailing the word `icon' kept<br />
coming up in conversation. From<br />
interviewing people for the cover<br />
interview and while reading through<br />
the guest columns iconic was a label<br />
being applied to brands that were<br />
launched over 100 years apart.<br />
Ask any visitor to London to name a<br />
shop synonym<a title="Internet Retailing March 2010 page 1" href="http://viewer.zmags.co.uk/publication/d4448239?page=1"> INTERNET RETAILING SELLING IN THE DIGITAL </a>
<a title="Internet Retailing March 2010 page 2" href="http://viewer.zmags.co.uk/publication/d4448239?page=2"> </a>
<a title="Internet Retailing March 2010 page 3" href="http://viewer.zmags.co.uk/publication/d4448239?page=3"> </a>
<a title="Internet Retailing March 2010 page 4" href="http://viewer.zmags.co.uk/publication/d4448239?page=4"> </a>
<a title="Internet Retailing March 2010 page 5" href="http://viewer.zmags.co.uk/publication/d4448239?page=5"> INTERNET RETAILING CONTENTS EDITOR'S COMM</a>
<a title="Internet Retailing March 2010 page 6" href="http://viewer.zmags.co.uk/publication/d4448239?page=6"> NEWS INTERNET RETAILING For more news, i</a>
<a title="Internet Retailing March 2010 page 7" href="http://viewer.zmags.co.uk/publication/d4448239?page=7"> INTERNET RETAILING NEWS BOOTS OFFERS ST</a>
<a title="Internet Retailing March 2010 page 8" href="http://viewer.zmags.co.uk/publication/d4448239?page=8"> COMMENT INTERNET RETAILING PROTECTED </a>
<a title="Internet Retailing March 2010 page 9" href="http://viewer.zmags.co.uk/publication/d4448239?page=9"> </a>
<a title="Internet Retailing March 2010 page 10" href="http://viewer.zmags.co.uk/publication/d4448239?page=10"> INTERVIEW INTERNET RETAILING WHA</a>
<a title="Internet Retailing March 2010 page 11" href="http://viewer.zmags.co.uk/publication/d4448239?page=11"> On 15 March 1909, US-born Gordon Selfridge opened</a>
<a title="Internet Retailing March 2010 page 12" href="http://viewer.zmags.co.uk/publication/d4448239?page=12"> 07786 511002</a>
<a title="Internet Retailing March 2010 page 13" href="http://viewer.zmags.co.uk/publication/d4448239?page=13"> to the French and Americans and to civil rights i</a>
<a title="Internet Retailing March 2010 page 14" href="http://viewer.zmags.co.uk/publication/d4448239?page=14"> </a>
<a title="Internet Retailing March 2010 page 15" href="http://viewer.zmags.co.uk/publication/d4448239?page=15"> how can you say to a customer in Hong Kong that t</a>
<a title="Internet Retailing March 2010 page 16" href="http://viewer.zmags.co.uk/publication/d4448239?page=16"> COMMENT INTERNET RETAILING DEVELOPING L</a>
<a title="Internet Retailing March 2010 page 17" href="http://viewer.zmags.co.uk/publication/d4448239?page=17"> Information on the MSc programme is available at </a>
<a title="Internet Retailing March 2010 page 18" href="http://viewer.zmags.co.uk/publication/d4448239?page=18"> </a>
<a title="Internet Retailing March 2010 page 19" href="http://viewer.zmags.co.uk/publication/d4448239?page=19"> THE FINAL ROUND After five rounds of voting, we</a>
<a title="Internet Retailing March 2010 page 20" href="http://viewer.zmags.co.uk/publication/d4448239?page=20"> RETAIL REVIEW INTERNET RETAILING APPLE REVIEW</a>
<a title="Internet Retailing March 2010 page 21" href="http://viewer.zmags.co.uk/publication/d4448239?page=21"> EYE TRACKING ANALYSIS Guy Redwood, Managing Direc</a>
<a title="Internet Retailing March 2010 page 22" href="http://viewer.zmags.co.uk/publication/d4448239?page=22"> DASHBOARD INTERNET RETAILING SURVEYING TH</a>
<a title="Internet Retailing March 2010 page 23" href="http://viewer.zmags.co.uk/publication/d4448239?page=23"> Deployed? Planned? Effectiveness (Actual </a>
<a title="Internet Retailing March 2010 page 24" href="http://viewer.zmags.co.uk/publication/d4448239?page=24"> MOBILE STRATEGY MOBILE NUMBERS In the </a>
<a title="Internet Retailing March 2010 page 25" href="http://viewer.zmags.co.uk/publication/d4448239?page=25"> Forecast: Western European Mobile Source: Forrest</a>
<a title="Internet Retailing March 2010 page 26" href="http://viewer.zmags.co.uk/publication/d4448239?page=26"> </a>
<a title="Internet Retailing March 2010 page 27" href="http://viewer.zmags.co.uk/publication/d4448239?page=27"> </a>
<a title="Internet Retailing March 2010 page 28" href="http://viewer.zmags.co.uk/publication/d4448239?page=28"> </a>
<a title="Internet Retailing March 2010 page 29" href="http://viewer.zmags.co.uk/publication/d4448239?page=29"> STRATEGY MOBILE mobile – as long as </a>
<a title="Internet Retailing March 2010 page 30" href="http://viewer.zmags.co.uk/publication/d4448239?page=30"> MOBILE MARKETING MOB</a>
<a title="Internet Retailing March 2010 page 31" href="http://viewer.zmags.co.uk/publication/d4448239?page=31"> MARKETING MOBILE w</a>
<a title="Internet Retailing March 2010 page 32" href="http://viewer.zmags.co.uk/publication/d4448239?page=32"> </a>
<a title="Internet Retailing March 2010 page 33" href="http://viewer.zmags.co.uk/publication/d4448239?page=33"> to do the same.A great example of this is the muc</a>
<a title="Internet Retailing March 2010 page 34" href="http://viewer.zmags.co.uk/publication/d4448239?page=34"> MOBILE OPERATIONS MOBILE: A CHANNEL OR A</a>
<a title="Internet Retailing March 2010 page 35" href="http://viewer.zmags.co.uk/publication/d4448239?page=35"> each of these `Favorite Places' across the US con</a>
<a title="Internet Retailing March 2010 page 36" href="http://viewer.zmags.co.uk/publication/d4448239?page=36"> </a>
<a title="Internet Retailing March 2010 page 37" href="http://viewer.zmags.co.uk/publication/d4448239?page=37"> HALFORDS Halfords' SMS-based Text and Reserve se</a>
<a title="Internet Retailing March 2010 page 38" href="http://viewer.zmags.co.uk/publication/d4448239?page=38"> IT MOBILE MOBILE FOR RETAILERS Nick Gillet</a>
<a title="Internet Retailing March 2010 page 39" href="http://viewer.zmags.co.uk/publication/d4448239?page=39"> descriptions, but if you happen to be 20p more ex</a>
<a title="Internet Retailing March 2010 page 40" href="http://viewer.zmags.co.uk/publication/d4448239?page=40"> MOBILE LOGISTICS YOUR ORDER IS JUST A TE</a>
<a title="Internet Retailing March 2010 page 41" href="http://viewer.zmags.co.uk/publication/d4448239?page=41"> LOGISTICS MOBILE there's the abilit</a>
<a title="Internet Retailing March 2010 page 42" href="http://viewer.zmags.co.uk/publication/d4448239?page=42"> </a>
<a title="Internet Retailing March 2010 page 43" href="http://viewer.zmags.co.uk/publication/d4448239?page=43"> have arrived in store when they use click and col</a>
<a title="Internet Retailing March 2010 page 44" href="http://viewer.zmags.co.uk/publication/d4448239?page=44"> INSIGHT INTERNET RETAILING Insight from aro</a>
<a title="Internet Retailing March 2010 page 45" href="http://viewer.zmags.co.uk/publication/d4448239?page=45"> INTERNET RETAILING INSIGHT nd the world ROBI</a>
<a title="Internet Retailing March 2010 page 46" href="http://viewer.zmags.co.uk/publication/d4448239?page=46"> THE MOBILE PAGE EMM</a>
<a title="Internet Retailing March 2010 page 47" href="http://viewer.zmags.co.uk/publication/d4448239?page=47"> performance, analytics & optimisation REQUIREMENT</a>
<a title="Internet Retailing March 2010 page 48" href="http://viewer.zmags.co.uk/publication/d4448239?page=48"> guide to: hosting</a>
<a title="Internet Retailing March 2010 page 49" href="http://viewer.zmags.co.uk/publication/d4448239?page=49"> guide to: digital agencies</a>
<a title="Internet Retailing March 2010 page 50" href="http://viewer.zmags.co.uk/publication/d4448239?page=50"> ecommerce platforms</a>
<a title="Internet Retailing March 2010 page 51" href="http://viewer.zmags.co.uk/publication/d4448239?page=51"> payments & fraud </a>
<a title="Internet Retailing March 2010 page 52" href="http://viewer.zmags.co.uk/publication/d4448239?page=52"> </a>
<a title="Internet Retailing March 2010 page 53" href="http://viewer.zmags.co.uk/publication/d4448239?page=53"> You have questions. We have answers... </a>
<a title="Internet Retailing March 2010 page 54" href="http://viewer.zmags.co.uk/publication/d4448239?page=54"> A bundled solution to simplify your operations...</a>
<a title="Internet Retailing March 2010 page 55" href="http://viewer.zmags.co.uk/publication/d4448239?page=55"> Recurring billing Our recurring billing tool easi</a>
<a title="Internet Retailing March 2010 page 56" href="http://viewer.zmags.co.uk/publication/d4448239?page=56"> For more information, visit our website or teleph</a>