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<br /> INTERNATIONAL &<br /> CROSS-BORDER<br /> January 2013 an internet retailing special report<br /> sponsored by:<br /> 2 INTRODUCTION<br /> Editors' comment<br /> Welcome to the latest in our series of Internet Retailing<br /> supplements, where the focus in on international and<br /> cross-border sales. And it's a timely theme for the New Year<br /> issue with its resonance of new starts and new horizons.<br /> When some retailers are finding extraordinary levels of<br /> growth in new markets that far outpace the UK's steady<br /> expansion, it's not surprising that more traders are making<br /> international trade a New Year's resolution.<br /> Andrew McClelland, managing director of etail trade<br /> association IMRG, who talked to us in the course of our<br /> research, had this to say: “We're predicting 14 per cent<br /> growth in 2012 – that's good by anyone's measure,<br /> particularly in the current economic c<a title="International &amp; Cross-border supplement - Jan 2013 page 1" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=1"> INTERNATIONAL & CROSS-BORDER January 2013 </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 2" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=2"> 2 INTRODUCTION Editors' comment Welcome</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 3" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=3"> CONTENTS 3 14 26 </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 4" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=4"> 4 EXPERT OPINION WHAT ARE THE PRIOR</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 5" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=5"> often preventable. The checkout experience is the</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 6" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=6"> 6 EXPERT OPINION WHAT ARE THE P</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 7" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=7"> EXPERT OPINION 7 </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 8" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=8"> 8 SPONSOR CASE STUDY THE NEW RULES O</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 9" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=9"> SPONSOR CASE STUDY 9 For Frances</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 10" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=10"> 10 INTERFACE AND DESIGN WHEN SPEED IS OF T</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 11" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=11"> INTERFACE AND DESIGN 11 SPEAKING THE MOBIL</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 12" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=12"> </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 13" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=13"> INTERFACE AND DESIGN 13 “Retailers h</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 14" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=14"> 14 MERCHANDISING KEEPING UP APPEARA</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 15" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=15"> MERCHANDISING 15 </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 16" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=16"> </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 17" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=17"> MERCHANDISING 17 all retailers have </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 18" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=18"> 18 CROSS-CHANNEL EXPERIENCE </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 19" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=19"> CROSS-CHANNEL EXPERIENCE 19 Fitz</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 20" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=20"> </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 21" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=21"> CROSS-CHANNEL EXPERIENCE 21 differen</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 22" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=22"> 22 LOGISTICS HEADING FOR THE POST </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 23" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=23"> LOGISTICS 23 I t often happens by acc</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 24" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=24"> </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 25" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=25"> LOGISTICS 25 Until the advent of</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 26" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=26"> 26 STRATEGY HOW </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 27" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=27"> STRATEGY 27 to be less surprised, an</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 28" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=28"> </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 29" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=29"> STRATEGY 29 CASE STUDY: PARTY DELIGHTS </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 30" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=30"> 30 CUSTOMER ENGAGEMENT ORD OF W MOUTH </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 31" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=31"> CUSTOMER ENGAGEMENT 31 Germany and t</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 32" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=32"> Are you making the most of your SUBSCRIPTION? In</a> <a title="International &amp; Cross-border supplement - Jan 2013 page 33" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=33"> CUSTOMER ENGAGEMENT 33 As more </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 34" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=34"> </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 35" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=35"> CONCLUSION 35 A s won't have escaped </a> <a title="International &amp; Cross-border supplement - Jan 2013 page 36" href="http://viewer.zmags.co.uk/publication/cc2aa9f8?page=36"> </a>