internet supplement may 2011

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CROSS-CHANNEL RETAILING May 2011 an internet retailing special report sponsored by: 2 INTRODUCTION 14 Editors' comment Welcome to the latest Internet Retailing supplement. In this issue, we're returning to a subject that we first considered last spring, cross-channel retailing. If it seems that we're returning to the topic quickly, we'd argue that just the reverse is true, so different is the retail landscape CROSS-CHANNELRETAILINGMay 2011 </a> CROSS-CHANNELRETAILINGMay 2011 <a title="internet supplement may 2011 page 2" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=2">2 INTRODUCTION14Editors' commentWelcome to</a> 2 INTRODUCTION14Editors' commentWelcome to<a title="internet supplement may 2011 page 3" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=3">CONTENTS 3CO2210 32 18 26NT</a> CONTENTS 3CO2210 32 18 26NT<a title="internet supplement may 2011 page 4" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=4">4 EXPERT OPINIONWHAT ARE THE MAIN CH</a> 4 EXPERT OPINIONWHAT ARE THE MAIN CH<a title="internet supplement may 2011 page 5" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=5">EXPERT OPINION 5 </a> EXPERT OPINION 5 <a title="internet supplement may 2011 page 6" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=6">6 EXPERT OPINIONWHAT ARE THE MAIN CHALLENGE</a> 6 EXPERT OPINIONWHAT ARE THE MAIN CHALLENGE<a title="internet supplement may 2011 page 7" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=7">EXPERT OPINION 7 </a> EXPERT OPINION 7 <a title="internet supplement may 2011 page 8" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=8">8 CASE STUDY</a> 8 CASE STUDY<a title="internet supplement may 2011 page 9" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=9">CASE STUDY 9the electrical wholesale</a> CASE STUDY 9the electrical wholesale<a title="internet supplement may 2011 page 10" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=10">10 WEB INTERFACELET'S GETPERSONALIN A </a> 10 WEB INTERFACELET'S GETPERSONALIN A <a title="internet supplement may 2011 page 11" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=11">WEB INTERFACE 11</a> WEB INTERFACE 11<a title="internet supplement may 2011 page 12" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=12"></a> <a title="internet supplement may 2011 page 13" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=13">WEB INTERFACE 13THE ROLE OF THE WEBSITE</a> WEB INTERFACE 13THE ROLE OF THE WEBSITE<a title="internet supplement may 2011 page 14" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=14">14 MERCHANDISING BACK TOTHE FUTURE</a> 14 MERCHANDISING BACK TOTHE FUTURE<a title="internet supplement may 2011 page 15" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=15">MERCHANDISING 15“ The idea of th</a> MERCHANDISING 15“ The idea of th<a title="internet supplement may 2011 page 16" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=16"></a> <a title="internet supplement may 2011 page 17" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=17">MERCHANDISING 17WHATTHEmerchandising to </a> MERCHANDISING 17WHATTHEmerchandising to <a title="internet supplement may 2011 page 18" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=18">18 CROSS-CHANNEL EXPERIENCETouchscreen table</a> 18 CROSS-CHANNEL EXPERIENCETouchscreen table<a title="internet supplement may 2011 page 19" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=19">CROSS-CHANNEL EXPERIENCE 19WHATTHEnetwor</a> CROSS-CHANNEL EXPERIENCE 19WHATTHEnetwor<a title="internet supplement may 2011 page 20" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=20"></a> <a title="internet supplement may 2011 page 21" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=21">CROSS-CHANNEL EXPERIENCE 21promotion</a> CROSS-CHANNEL EXPERIENCE 21promotion<a title="internet supplement may 2011 page 22" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=22">22 LOGISTICSIS IT CONVENIENT?CROSS-CHANN</a> 22 LOGISTICSIS IT CONVENIENT?CROSS-CHANN<a title="internet supplement may 2011 page 23" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=23">LOGISTICS 23“ It's an ir</a> LOGISTICS 23“ It's an ir<a title="internet supplement may 2011 page 24" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=24"></a> <a title="internet supplement may 2011 page 25" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=25">LOGISTICS 25WHATTHEthan they have store</a> LOGISTICS 25WHATTHEthan they have store<a title="internet supplement may 2011 page 26" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=26">26 STRATEGYCULTURALREVOLUTIONTHE MOVE</a> 26 STRATEGYCULTURALREVOLUTIONTHE MOVE<a title="internet supplement may 2011 page 27" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=27">STRATEGY 27to that board level execu</a> STRATEGY 27to that board level execu<a title="internet supplement may 2011 page 28" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=28"></a> <a title="internet supplement may 2011 page 29" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=29">STRATEGY 29WHATTHEstore is underperfor</a> STRATEGY 29WHATTHEstore is underperfor<a title="internet supplement may 2011 page 30" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=30">30 SPONSOR CASE STUDYIVIS HELPS CAR</a> 30 SPONSOR CASE STUDYIVIS HELPS CAR<a title="internet supplement may 2011 page 31" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=31">SPONSOR CASE STUDY 31“ Any in</a> SPONSOR CASE STUDY 31“ Any in<a title="internet supplement may 2011 page 32" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=32">32 IT & SYSTEMSDELIVERING ANINTEGRATEDEXPE</a> 32 IT & SYSTEMSDELIVERING ANINTEGRATEDEXPE<a title="internet supplement may 2011 page 33" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=33">IT & SYSTEMS 33WHATTHETime was when re</a> IT & SYSTEMS 33WHATTHETime was when re<a title="internet supplement may 2011 page 34" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=34">34 IT & SYSTEMSBUILDING A RETAIL SOLUTIO</a> 34 IT & SYSTEMSBUILDING A RETAIL SOLUTIO<a title="internet supplement may 2011 page 35" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=35">CONCLUSION 35Even in an industry t</a> CONCLUSION 35Even in an industry t<a title="internet supplement may 2011 page 36" href="http://viewer.zmags.co.uk/publication/c8ffcaf8?page=36"></a>