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<br /> SELLING IN THE DIGITAL AGE VOLUME 5 | ISSUE 1 | NOVEMBER 2010<br /> DIXONS RETAIL<br /> Choice, value & service<br /> FOR MORE NEWS, INSIGHT AND DISCUSSION VISIT WWW.INTERNETRETAILING.NET<br /> Retail REVIEW<br /> Gap.eu<br /> P.18<br /> CROSS-<br /> CHANNEL:<br /> Ensuring a seamless<br /> experience<br /> P.22<br /> M-RETAILING<br /> The latest developments<br /> P.41<br /> <br /> INTERNET RETAILING<br /> EDITOR'S COMMENT FEATURES REGULARS<br /> CONTENTS<br /> It's official. Cross-channel retailing is<br /> challenging. At least that's the results of<br /> my quick straw poll of Ecommerce and<br /> Multi-Channel Directors this month.<br /> If ensuring a seamless customer<br /> experience was just a case of investing<br /> in best practice systems (and getting<br /> them to talk to each other), then<br /> everyone would be offering customer<a title="Internet Retailing nov2010 page 1" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=1"> SELLING IN THE DIGITAL AGE </a> <a title="Internet Retailing nov2010 page 2" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=2"> </a> <a title="Internet Retailing nov2010 page 3" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=3"> INTERNET RETAILING EDITOR'S COMMENT </a> <a title="Internet Retailing nov2010 page 4" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=4"> NEWS INTERNET RETAILING For more news, insig</a> <a title="Internet Retailing nov2010 page 5" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=5"> INTERNET RETAILING NEWS BOOTS OFFERS TRE</a> <a title="Internet Retailing nov2010 page 6" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=6"> COMMENT INTERNET RETAILING PURCHANDISING </a> <a title="Internet Retailing nov2010 page 7" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=7"> </a> <a title="Internet Retailing nov2010 page 8" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=8"> INTERVIEW INTERNET RETAILING DIXONS: CHOICE, </a> <a title="Internet Retailing nov2010 page 9" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=9"> 2. Focus The Portfolio On Winning Positions (real</a> <a title="Internet Retailing nov2010 page 10" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=10"> </a> <a title="Internet Retailing nov2010 page 11" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=11"> He says that the group has identified a furth</a> <a title="Internet Retailing nov2010 page 12" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=12"> </a> <a title="Internet Retailing nov2010 page 13" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=13"> include 60,000 square foot megastores with more t</a> <a title="Internet Retailing nov2010 page 14" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=14"> </a> <a title="Internet Retailing nov2010 page 15" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=15"> says, which means the stores need to be fully rep</a> <a title="Internet Retailing nov2010 page 16" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=16"> COMMENT INTERNET RETAILNG OPENING THE KIMO</a> <a title="Internet Retailing nov2010 page 17" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=17"> best grapes - which may add only an additional 15</a> <a title="Internet Retailing nov2010 page 18" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=18"> RETAIL REVIEW INTERNET RETAILING GAP REVIEW In</a> <a title="Internet Retailing nov2010 page 19" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=19"> automatically, it is hard to escape the thought t</a> <a title="Internet Retailing nov2010 page 20" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=20"> DASHBOARD INTERNET RETAILING IT'S G</a> <a title="Internet Retailing nov2010 page 21" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=21"> INTERNET RETAILING Source: Verdict Research O</a> <a title="Internet Retailing nov2010 page 22" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=22"> CROSS CHANNEL STRATEGY CROSS-CHANNEL VIEW</a> <a title="Internet Retailing nov2010 page 23" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=23"> about the changes but embraced them once they wer</a> <a title="Internet Retailing nov2010 page 24" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=24"> </a> <a title="Internet Retailing nov2010 page 25" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=25"> THE CUSTOMER EXPERIENCE Giles Delafeld, Group E-C</a> <a title="Internet Retailing nov2010 page 26" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=26"> CROSS CHANNEL MARKETING MONETISING SOCIAL COMME</a> <a title="Internet Retailing nov2010 page 27" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=27"> specific audiences.You tweet to your Followers, F</a> <a title="Internet Retailing nov2010 page 28" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=28"> </a> <a title="Internet Retailing nov2010 page 29" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=29"> OPERATIONS CROSS CHANNEL WHAT IF ONLINE CAME FI</a> <a title="Internet Retailing nov2010 page 30" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=30"> CROSS CHANNEL OPERATIONS brought to lif</a> <a title="Internet Retailing nov2010 page 31" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=31"> </a> <a title="Internet Retailing nov2010 page 32" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=32"> CROSS CHANNEL IT IT:FROM ECOMMERCE TO MULTI-CHA</a> <a title="Internet Retailing nov2010 page 33" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=33"> group's channels that is integrated with its ecom</a> <a title="Internet Retailing nov2010 page 34" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=34"> </a> <a title="Internet Retailing nov2010 page 35" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=35"> LOGISTICS CROSS CHANNEL THE IMPORTANCE OF </a> <a title="Internet Retailing nov2010 page 36" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=36"> </a> <a title="Internet Retailing nov2010 page 37" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=37"> LOGISTICS CROSS CHANNEL CROSS CHANNEL OPTIO</a> <a title="Internet Retailing nov2010 page 38" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=38"> INSIGHT INTERNET RETAILING Insight from arou SA</a> <a title="Internet Retailing nov2010 page 39" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=39"> INTERNET RETAILING nd the world 10 to 7% and th</a> <a title="Internet Retailing nov2010 page 40" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=40"> </a> <a title="Internet Retailing nov2010 page 41" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=41"> UNIVERSITY finals is a stressful time for most pe</a> <a title="Internet Retailing nov2010 page 42" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=42"> </a> <a title="Internet Retailing nov2010 page 43" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=43"> channel strategy.There is now a need to adapt to </a> <a title="Internet Retailing nov2010 page 44" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=44"> STREAMLINE YOUR PROCUREMENT PROCESS </a> <a title="Internet Retailing nov2010 page 45" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=45"> INTERNET RETAILING MORE THAN JUST RETAIL It'</a> <a title="Internet Retailing nov2010 page 46" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=46"> INTERNET RETAILING NFC AND OTHER M-RETAILING</a> <a title="Internet Retailing nov2010 page 47" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=47"> fulfilment, logistics & order management </a> <a title="Internet Retailing nov2010 page 48" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=48"> Email marketing & behavioural targeting pay</a> <a title="Internet Retailing nov2010 page 49" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=49"> search, performance & optimisation </a> <a title="Internet Retailing nov2010 page 50" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=50"> ecommerce platforms Largest global provider of </a> <a title="Internet Retailing nov2010 page 51" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=51"> </a> <a title="Internet Retailing nov2010 page 52" href="http://viewer.zmags.co.uk/publication/c4e5de6f?page=52"> </a>