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<br /> BEYOND CHANNELS, 2014<br /> OMNICHANNEL<br /> February 2014 InternetRetailing's Second Annual<br /> Report on Omnichannel Retail<br /> 2 ● INTRODUCTION<br /> EDITORS' COMMENT<br /> F<br /> ew if any retailers can as yet of giving customers the omnichannel<br /> call themselves omnichannel. experience these same customers demand.<br /> That's a state to which retailers, What do consistent customer experiences<br /> even those well versed in look like? How can retailers best achieve<br /> linking sales channels, are still them? What systems lie beneath? We talk<br /> working towards. It's a tough job. While to retailers, industry experts and suppliers<br /> multichannel retail is about forging links DVZHORRNWR¿<a title="Internet Retailing - Omnichannel Supplement page 1" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=1"> BEYOND CHANNELS, 2014 OMNICHANNEL February 2014 </a> <a title="Internet Retailing - Omnichannel Supplement page 2" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=2"> 2 ● INTRODUCTION EDITORS' COMMENT F </a> <a title="Internet Retailing - Omnichannel Supplement page 3" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=3"> CONTENTS ● 3 8 CONTENTS 04 EXPERT OPINION </a> <a title="Internet Retailing - Omnichannel Supplement page 4" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=4"> 4 ● EXPERT OPINION AS CUSTOMERS COME TO EX</a> <a title="Internet Retailing - Omnichannel Supplement page 5" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=5"> EXPERT OPINION ● 5 T o state</a> <a title="Internet Retailing - Omnichannel Supplement page 6" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=6"> 6 ● EXPERT OPINION W </a> <a title="Internet Retailing - Omnichannel Supplement page 7" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=7"> EXPERT OPINION ● 7 T he rapi</a> <a title="Internet Retailing - Omnichannel Supplement page 8" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=8"> 8 ● INTERFACE AND DESIGN BIG CHALLENGES, SMALL S</a> <a title="Internet Retailing - Omnichannel Supplement page 9" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=9"> INTERFACE AND DESIGN ● 9 “That des</a> <a title="Internet Retailing - Omnichannel Supplement page 10" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=10"> Ideas are just `ideas' until they are executed… </a> <a title="Internet Retailing - Omnichannel Supplement page 11" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=11"> INTERFACE AND DESIGN ● 11 such technolo</a> <a title="Internet Retailing - Omnichannel Supplement page 12" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=12"> 12 ● MERCHANDISING WHERE IN THE WORLD? IN 2014, </a> <a title="Internet Retailing - Omnichannel Supplement page 13" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=13"> MERCHANDISING ● 13 homogeneous play </a> <a title="Internet Retailing - Omnichannel Supplement page 14" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=14"> </a> <a title="Internet Retailing - Omnichannel Supplement page 15" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=15"> MERCHANDISING ● 15 CONTENT MATTERS Ha</a> <a title="Internet Retailing - Omnichannel Supplement page 16" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=16"> 16 ● CUSTOMER EXPERIENCE DEEP IN THE DNA GREAT S</a> <a title="Internet Retailing - Omnichannel Supplement page 17" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=17"> CUSTOMER EXPERIENCE ● 17 daunting. I</a> <a title="Internet Retailing - Omnichannel Supplement page 18" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=18"> </a> <a title="Internet Retailing - Omnichannel Supplement page 19" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=19"> CUSTOMER EXPERIENCE ● 19 WHFKQRORJLHVLV</a> <a title="Internet Retailing - Omnichannel Supplement page 20" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=20"> 20 ● LOGISTICS DELIVERING THE RETAIL PROMISE GET</a> <a title="Internet Retailing - Omnichannel Supplement page 21" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=21"> LOGISTICS ● 21 as it's free. Anyone w</a> <a title="Internet Retailing - Omnichannel Supplement page 22" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=22"> See it. Sell it. (WNƂNKV Inventory visibility giv</a> <a title="Internet Retailing - Omnichannel Supplement page 23" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=23"> LOGISTICS ● 23 deliveries. AO.com is of</a> <a title="Internet Retailing - Omnichannel Supplement page 24" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=24"> 24 ● STRATEGY FINDING THE BALANCE IMPLEMENTING A</a> <a title="Internet Retailing - Omnichannel Supplement page 25" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=25"> STRATEGY ● 25 a director-level place</a> <a title="Internet Retailing - Omnichannel Supplement page 26" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=26"> Product Information Management Trusted by:</a> <a title="Internet Retailing - Omnichannel Supplement page 27" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=27"> STRATEGY ● 27 sure that in-store coll</a> <a title="Internet Retailing - Omnichannel Supplement page 28" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=28"> 28 ● IT AND SYSTEMS UNTANGLE THE SYSTEM SPAGHETT</a> <a title="Internet Retailing - Omnichannel Supplement page 29" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=29"> IT AND SYSTEMS ● 29 effort is needed to</a> <a title="Internet Retailing - Omnichannel Supplement page 30" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=30"> 30 ● IT AND SYSTEMS NEW COSTS In strait</a> <a title="Internet Retailing - Omnichannel Supplement page 31" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=31"> CONCLUSION ● 31 CONCLUSION... © pupes1 -</a> <a title="Internet Retailing - Omnichannel Supplement page 32" href="http://viewer.zmags.co.uk/publication/b8d7fd2f?page=32"> </a>