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<br /> ECOMMERCE<br /> PLATFORMS<br /> September 2011 an internet retailing special report<br /> sponsored by:<br /> 2 INTRODUCTION<br /> Editors' comment<br /> Welcome to the latest in our occasional series of Internet<br /> Retailing supplements. This issue our focus is on<br /> ecommerce platforms. In the coming pages we'll be<br /> looking at key issues and questions for retailers who are<br /> looking to invest in new technology.<br /> Over the last decade ecommerce has proved that it's<br /> capable of adding value to the retailer's bottom line.<br /> Indeed, it's currently the only part of British retail that<br /> is growing consistently. The latest IMRG/Capgemini<br /> figures showed UK online sales up by 11.5 per cent in<br /> July 2011 compared to the previous year – and this was<br /> the lowest growth for 18 months. Despite this relatively<br /> weak performance, their growth rate far outstripped<br /> that of the co<a title="Internet retailing supplement sept2011 page 1" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=1"> ECOMMERCE PLATFORMS September 2011 </a> <a title="Internet retailing supplement sept2011 page 2" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=2"> 2 INTRODUCTION Editors' comment Welcome </a> <a title="Internet retailing supplement sept2011 page 3" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=3"> CONTENTS 3 CONTENTS 04 EXPERT OPINION</a> <a title="Internet retailing supplement sept2011 page 4" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=4"> 4 EXPERT OPINION WHAT NEW</a> <a title="Internet retailing supplement sept2011 page 5" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=5"> EXPERT OPINION 5 </a> <a title="Internet retailing supplement sept2011 page 6" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=6"> 6 EXPERT OPINION WHAT NEW ASPECTS OF RE</a> <a title="Internet retailing supplement sept2011 page 7" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=7"> CASE STUDY 7 LK BENNETT F ounded in London </a> <a title="Internet retailing supplement sept2011 page 8" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=8"> 8 WEB INTERFACE GETTING MORE FROM MORE</a> <a title="Internet retailing supplement sept2011 page 9" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=9"> WEB INTERFACE 9 </a> <a title="Internet retailing supplement sept2011 page 10" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=10"> </a> <a title="Internet retailing supplement sept2011 page 11" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=11"> WEB INTERFACE 11 WHAT THE ALL ABOARD FOR </a> <a title="Internet retailing supplement sept2011 page 12" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=12"> PUTTING PRODUCTS IN THEIR BEST LIGHT HOW</a> <a title="Internet retailing supplement sept2011 page 13" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=13"> MERCHANDISING 13 WHAT THE personalisation</a> <a title="Internet retailing supplement sept2011 page 14" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=14"> </a> <a title="Internet retailing supplement sept2011 page 15" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=15"> MERCHANDISING 15 CASE STUDY: MUSICADEMY.</a> <a title="Internet retailing supplement sept2011 page 16" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=16"> 16 CROSS-CHANNEL EXPERIENCE THE HE</a> <a title="Internet retailing supplement sept2011 page 17" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=17"> CROSS-CHANNEL EXPERIENCE 17 WHAT THE key </a> <a title="Internet retailing supplement sept2011 page 18" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=18"> </a> <a title="Internet retailing supplement sept2011 page 19" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=19"> CROSS-CHANNEL EXPERIENCE 19 SAVILE ROW C</a> <a title="Internet retailing supplement sept2011 page 20" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=20"> 20 LOGISTICS DELIVERING THE GOODS WITH VIRT</a> <a title="Internet retailing supplement sept2011 page 21" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=21"> LOGISTICS 21 with trading partners o</a> <a title="Internet retailing supplement sept2011 page 22" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=22"> Delivering your eCommerce vision to drive busines</a> <a title="Internet retailing supplement sept2011 page 23" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=23"> LOGISTICS 23 WHAT THE and multiple-curren</a> <a title="Internet retailing supplement sept2011 page 24" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=24"> 24 STRATEGY Notonthehi is a market craft re</a> <a title="Internet retailing supplement sept2011 page 25" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=25"> STRATEGY 25 NOT ON THE HIGH STREET When</a> <a title="Internet retailing supplement sept2011 page 26" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=26"> Sign up to The UK's BIGGEST event for online & mu</a> <a title="Internet retailing supplement sept2011 page 27" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=27"> STRATEGY 27 WHAT THE when hybris merged wi</a> <a title="Internet retailing supplement sept2011 page 28" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=28"> 28 CUSTOMER ENGAGEMENT LET'S BE FRIENDS CUST</a> <a title="Internet retailing supplement sept2011 page 29" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=29"> CUSTOMER ENGAGEMENT 29 </a> <a title="Internet retailing supplement sept2011 page 30" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=30"> 30 CUSTOMER ENGAGEMENT WHAT THE For Ad</a> <a title="Internet retailing supplement sept2011 page 31" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=31"> CONCLUSION 31 I f there's one thing the shor</a> <a title="Internet retailing supplement sept2011 page 32" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=32"> </a>