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<br /> ECOMMERCE<br /> PLATFORMS<br /> September 2011 an internet retailing special report<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> sponsored by:<br /> 2 INTRODUCTION<br /> <br /> <br /> <br /> <br /> <br /> Editors' comment<br /> Welcome to the latest in our occasional series of Internet<br /> Retailing supplements. This issue our focus is on<br /> ecommerce platforms. In the coming pages we'll be<br /> looking at key issues and questions for retailers who are<br /> looking to invest in new t<a title="Internet retailing supplement sept2011 page 1" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=1">ECOMMERCEPLATFORMSSeptember 2011 </a> ECOMMERCEPLATFORMSSeptember 2011 <a title="Internet retailing supplement sept2011 page 2" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=2">2 INTRODUCTIONEditors' commentWelcome </a> 2 INTRODUCTIONEditors' commentWelcome <a title="Internet retailing supplement sept2011 page 3" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=3">CONTENTS 3CONTENTS04 EXPERT OPINION</a> CONTENTS 3CONTENTS04 EXPERT OPINION<a title="Internet retailing supplement sept2011 page 4" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=4">4 EXPERT OPINIONWHAT NEW</a> 4 EXPERT OPINIONWHAT NEW<a title="Internet retailing supplement sept2011 page 5" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=5">EXPERT OPINION 5 </a> EXPERT OPINION 5 <a title="Internet retailing supplement sept2011 page 6" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=6">6 EXPERT OPINIONWHAT NEW ASPECTS OF RE</a> 6 EXPERT OPINIONWHAT NEW ASPECTS OF RE<a title="Internet retailing supplement sept2011 page 7" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=7">CASE STUDY 7LK BENNETTFounded in London </a> CASE STUDY 7LK BENNETTFounded in London <a title="Internet retailing supplement sept2011 page 8" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=8">8 WEB INTERFACEGETTING MOREFROM MORE</a> 8 WEB INTERFACEGETTING MOREFROM MORE<a title="Internet retailing supplement sept2011 page 9" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=9">WEB INTERFACE 9</a> WEB INTERFACE 9<a title="Internet retailing supplement sept2011 page 10" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=10"></a> <a title="Internet retailing supplement sept2011 page 11" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=11">WEB INTERFACE 11WHATTHEALL ABOARD FOR </a> WEB INTERFACE 11WHATTHEALL ABOARD FOR <a title="Internet retailing supplement sept2011 page 12" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=12">PUTTINGPRODUCTS IN THEIRBEST LIGHTHOW</a> PUTTINGPRODUCTS IN THEIRBEST LIGHTHOW<a title="Internet retailing supplement sept2011 page 13" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=13">MERCHANDISING 13WHATTHEpersonalisation</a> MERCHANDISING 13WHATTHEpersonalisation<a title="Internet retailing supplement sept2011 page 14" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=14"></a> <a title="Internet retailing supplement sept2011 page 15" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=15">MERCHANDISING 15CASE STUDY: MUSICADEMY.</a> MERCHANDISING 15CASE STUDY: MUSICADEMY.<a title="Internet retailing supplement sept2011 page 16" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=16">16 CROSS-CHANNEL EXPERIENCE THE HE</a> 16 CROSS-CHANNEL EXPERIENCE THE HE<a title="Internet retailing supplement sept2011 page 17" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=17">CROSS-CHANNEL EXPERIENCE 17WHATTHEkey </a> CROSS-CHANNEL EXPERIENCE 17WHATTHEkey <a title="Internet retailing supplement sept2011 page 18" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=18"></a> <a title="Internet retailing supplement sept2011 page 19" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=19">CROSS-CHANNEL EXPERIENCE 19SAVILE ROW C</a> CROSS-CHANNEL EXPERIENCE 19SAVILE ROW C<a title="Internet retailing supplement sept2011 page 20" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=20">20 LOGISTICSDELIVERING THE GOODSWITH VIRT</a> 20 LOGISTICSDELIVERING THE GOODSWITH VIRT<a title="Internet retailing supplement sept2011 page 21" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=21">LOGISTICS 21with trading partners o</a> LOGISTICS 21with trading partners o<a title="Internet retailing supplement sept2011 page 22" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=22">Delivering youreCommerce visionto drive busines</a> Delivering youreCommerce visionto drive busines<a title="Internet retailing supplement sept2011 page 23" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=23">LOGISTICS 23WHATTHEand multiple-curren</a> LOGISTICS 23WHATTHEand multiple-curren<a title="Internet retailing supplement sept2011 page 24" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=24">24 STRATEGYNotonthehiis a marketcraft re</a> 24 STRATEGYNotonthehiis a marketcraft re<a title="Internet retailing supplement sept2011 page 25" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=25">STRATEGY 25NOT ON THE HIGH STREETWhen</a> STRATEGY 25NOT ON THE HIGH STREETWhen<a title="Internet retailing supplement sept2011 page 26" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=26">Sign up to The UK's BIGGEST event for online & mu</a> Sign up to The UK's BIGGEST event for online & mu<a title="Internet retailing supplement sept2011 page 27" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=27">STRATEGY 27WHATTHEwhen hybris merged wi</a> STRATEGY 27WHATTHEwhen hybris merged wi<a title="Internet retailing supplement sept2011 page 28" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=28">28 CUSTOMER ENGAGEMENTLET'S BEFRIENDSCUST</a> 28 CUSTOMER ENGAGEMENTLET'S BEFRIENDSCUST<a title="Internet retailing supplement sept2011 page 29" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=29">CUSTOMER ENGAGEMENT 29</a> CUSTOMER ENGAGEMENT 29<a title="Internet retailing supplement sept2011 page 30" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=30">30 CUSTOMER ENGAGEMENTWHATTHE For Ad</a> 30 CUSTOMER ENGAGEMENTWHATTHE For Ad<a title="Internet retailing supplement sept2011 page 31" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=31">CONCLUSION 31If there's one thing the shor</a> CONCLUSION 31If there's one thing the shor<a title="Internet retailing supplement sept2011 page 32" href="http://viewer.zmags.co.uk/publication/a118f7eb?page=32"></a>