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<br /> 40&#129;MOBILE BUSINESS VIEW FROM THE TOP<br /> Back to basics<br /> What makes Mainline different from other distributors is, says Gail Hollinshead,<br /> Mainline&rsquo;s director of dealer sales, its attention to making sure the basics are right.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> Supporting the dealer is vital to the strategy of this<br /> Orange distributor, she comments:&ldquo;It's easy to look<br /> over doing the basics, but we do the basics really<br /> well and always have.We're about a joined up, solid<br /> approach.We're a dynamic company and the<br /> market now is very much about survival of the<br /> fittest, and we have strong ambitions for 2010.&rdquo;<br /> <br /> Vital basics<br /> There are several areas that Hollinshead points to as<br /> vital in covering the basics<a title="Comms Business Feb 2010 page 19" href="http://viewer.zmags.co.uk/publication/9915c62a?page=19">WWW.COMMSBUSINESS.CO.UK </a> WWW.COMMSBUSINESS.CO.UK <a title="Comms Business Feb 2010 page 15" href="http://viewer.zmags.co.uk/publication/9915c62a?page=15">(\[OVYPZLKKPZ[YPI\[VYZMVY</a> (\[OVYPZLKKPZ[YPI\[VYZMVY<a title="Comms Business Feb 2010 page 1" href="http://viewer.zmags.co.uk/publication/9915c62a?page=1">www.commsbusiness.co.uk &bull; February 2010</a> www.commsbusiness.co.uk &bull; February 2010<a title="Comms Business Feb 2010 page 28" href="http://viewer.zmags.co.uk/publication/9915c62a?page=28">28&#129;ADDING VALUE WITH CONFERENCING APPLICATIONSA</a> 28&#129;ADDING VALUE WITH CONFERENCING APPLICATIONSA<a title="Comms Business Feb 2010 page 63" href="http://viewer.zmags.co.uk/publication/9915c62a?page=63">Agent Headsets 500 - 800Now available with </a> Agent Headsets 500 - 800Now available with <a title="Comms Business Feb 2010 page 79" href="http://viewer.zmags.co.uk/publication/9915c62a?page=79">The leading UK events for the Voice, Mobi</a> The leading UK events for the Voice, Mobi<a title="Comms Business Feb 2010 page 76" href="http://viewer.zmags.co.uk/publication/9915c62a?page=76">76&#129;DIRECTORY </a> 76&#129;DIRECTORY <a title="Comms Business Feb 2010 page 52" href="http://viewer.zmags.co.uk/publication/9915c62a?page=52">52&#129;CONVERGENCE SUMMIT MANCHESTERCommitted to con</a> 52&#129;CONVERGENCE SUMMIT MANCHESTERCommitted to con<a title="Comms Business Feb 2010 page 26" href="http://viewer.zmags.co.uk/publication/9915c62a?page=26">26&#129;INTERVIEWEducation,education, educationThe</a> 26&#129;INTERVIEWEducation,education, educationThe<a title="Comms Business Feb 2010 page 43" href="http://viewer.zmags.co.uk/publication/9915c62a?page=43">business user well. &ldquo;iPhone will be a prominentd</a> business user well. &ldquo;iPhone will be a prominentd<a title="Comms Business Feb 2010 page 12" href="http://viewer.zmags.co.uk/publication/9915c62a?page=12">12&#129;NEWS </a> 12&#129;NEWS <a title="Comms Business Feb 2010 page 11" href="http://viewer.zmags.co.uk/publication/9915c62a?page=11">3Telecoms yousay Holmes?...with Nine it&rsquo;s</a> 3Telecoms yousay Holmes?...with Nine it&rsquo;s<a title="Comms Business Feb 2010 page 35" href="http://viewer.zmags.co.uk/publication/9915c62a?page=35">WWW.MBMAGAZINE.CO.UK </a> WWW.MBMAGAZINE.CO.UK <a title="Comms Business Feb 2010 page 77" href="http://viewer.zmags.co.uk/publication/9915c62a?page=77">01892 538348 &#129; WWW.CBMAGAZINE.CO.UK </a> 01892 538348 &#129; WWW.CBMAGAZINE.CO.UK <a title="Comms Business Feb 2010 page 71" href="http://viewer.zmags.co.uk/publication/9915c62a?page=71">Your next Adcould die frompoor circulation...</a> Your next Adcould die frompoor circulation...<a title="Comms Business Feb 2010 page 64" href="http://viewer.zmags.co.uk/publication/9915c62a?page=64">64&#129;ADVERTORIALListenUp!Brian Spencer, Presiden</a> 64&#129;ADVERTORIALListenUp!Brian Spencer, Presiden<a title="Comms Business Feb 2010 page 53" href="http://viewer.zmags.co.uk/publication/9915c62a?page=53">CONVERGENCE SUMMIT&#129;53Time Title </a> CONVERGENCE SUMMIT&#129;53Time Title <a title="Comms Business Feb 2010 page 67" href="http://viewer.zmags.co.uk/publication/9915c62a?page=67">without SALESMATCH&hellip; you&rsquo;re just another CV</a> without SALESMATCH&hellip; you&rsquo;re just another CV<a title="Comms Business Feb 2010 page 75" href="http://viewer.zmags.co.uk/publication/9915c62a?page=75">2010 Comms Business Awards3 June 2010, The Lanc</a> 2010 Comms Business Awards3 June 2010, The Lanc<a title="Comms Business Feb 2010 page 48" href="http://viewer.zmags.co.uk/publication/9915c62a?page=48">48&#129;MOBILE BUSINESS ACCESSORIESDexim Dual Dock</a> 48&#129;MOBILE BUSINESS ACCESSORIESDexim Dual Dock<a title="Comms Business Feb 2010 page 7" href="http://viewer.zmags.co.uk/publication/9915c62a?page=7">WWW.COMMSBUSINESS.CO.UK NEWS&#129;07Micro-P S</a> WWW.COMMSBUSINESS.CO.UK NEWS&#129;07Micro-P S<a title="Comms Business Feb 2010 page 23" href="http://viewer.zmags.co.uk/publication/9915c62a?page=23">Call Management, Call Recording and CTI GroupHe</a> Call Management, Call Recording and CTI GroupHe<a title="Comms Business Feb 2010 page 5" href="http://viewer.zmags.co.uk/publication/9915c62a?page=5">%FMJWFSJOHFYDFMMFODFJO$PNNVOJDBUJPOT.BOBHFNFOUGPS</a> %FMJWFSJOHFYDFMMFODFJO$PNNVOJDBUJPOT.BOBHFNFOUGPS<a title="Comms Business Feb 2010 page 39" href="http://viewer.zmags.co.uk/publication/9915c62a?page=39">WWW.MBMAGAZINE.CO.UKwers So, expect to </a> WWW.MBMAGAZINE.CO.UKwers So, expect to <a title="Comms Business Feb 2010 page 80" href="http://viewer.zmags.co.uk/publication/9915c62a?page=80"></a> <a title="Comms Business Feb 2010 page 73" href="http://viewer.zmags.co.uk/publication/9915c62a?page=73">The Comms Business Grand PrixSPONSORED BY</a> The Comms Business Grand PrixSPONSORED BY<a title="Comms Business Feb 2010 page 34" href="http://viewer.zmags.co.uk/publication/9915c62a?page=34">incorporatingBlackBerry&reg; Bold&trade; </a> incorporatingBlackBerry&reg; Bold&trade; <a title="Comms Business Feb 2010 page 74" href="http://viewer.zmags.co.uk/publication/9915c62a?page=74">74&#129;FROM THE TRENCHESPhoneutilitiesChris Earl, </a> 74&#129;FROM THE TRENCHESPhoneutilitiesChris Earl, <a title="Comms Business Feb 2010 page 55" href="http://viewer.zmags.co.uk/publication/9915c62a?page=55">LOOKING to sell...Whatever y</a> LOOKING to sell...Whatever y<a title="Comms Business Feb 2010 page 10" href="http://viewer.zmags.co.uk/publication/9915c62a?page=10">10&#129;NEWS </a> 10&#129;NEWS <a title="Comms Business Feb 2010 page 4" href="http://viewer.zmags.co.uk/publication/9915c62a?page=4">04&#129;THIS MONTH14NEWS6 IP Overtaking Minu</a> 04&#129;THIS MONTH14NEWS6 IP Overtaking Minu<a title="Comms Business Feb 2010 page 29" href="http://viewer.zmags.co.uk/publication/9915c62a?page=29">works fine, but as we move into the UC world then</a> works fine, but as we move into the UC world then<a title="Comms Business Feb 2010 page 33" href="http://viewer.zmags.co.uk/publication/9915c62a?page=33">been so successful. We have done many thingswell</a> been so successful. We have done many thingswell<a title="Comms Business Feb 2010 page 51" href="http://viewer.zmags.co.uk/publication/9915c62a?page=51">Grab a grand...Earn &pound;1000* wit</a> Grab a grand...Earn &pound;1000* wit<a title="Comms Business Feb 2010 page 2" href="http://viewer.zmags.co.uk/publication/9915c62a?page=2">"MXBZTJOTUPDLUIF/JNBOTQSPNJTFt 0WFSPGLFZQSP</a> "MXBZTJOTUPDLUIF/JNBOTQSPNJTFt 0WFSPGLFZQSP<a title="Comms Business Feb 2010 page 31" href="http://viewer.zmags.co.uk/publication/9915c62a?page=31">-AKESUREYOUGETYOURSLICEOFTHECONVERGENCECAKE</a> -AKESUREYOUGETYOURSLICEOFTHECONVERGENCECAKE<a title="Comms Business Feb 2010 page 46" href="http://viewer.zmags.co.uk/publication/9915c62a?page=46">46&#129;MOBILE BUSINESS - HANDSETSThe Nexus Conne</a> 46&#129;MOBILE BUSINESS - HANDSETSThe Nexus Conne<a title="Comms Business Feb 2010 page 30" href="http://viewer.zmags.co.uk/publication/9915c62a?page=30">30&#129;ADDING VALUE WITH CONFERENCING APPLICATIONS</a> 30&#129;ADDING VALUE WITH CONFERENCING APPLICATIONS<a title="Comms Business Feb 2010 page 68" href="http://viewer.zmags.co.uk/publication/9915c62a?page=68">68&#129;OPINIONTaking SaaS intocommunicationsD</a> 68&#129;OPINIONTaking SaaS intocommunicationsD<a title="Comms Business Feb 2010 page 25" href="http://viewer.zmags.co.uk/publication/9915c62a?page=25">COVER STORY&#129;25ECT telephonycall quality is poo</a> COVER STORY&#129;25ECT telephonycall quality is poo<a title="Comms Business Feb 2010 page 57" href="http://viewer.zmags.co.uk/publication/9915c62a?page=57">netplan print ad.pdf 1 </a> netplan print ad.pdf 1 <a title="Comms Business Feb 2010 page 70" href="http://viewer.zmags.co.uk/publication/9915c62a?page=70">70&#129;INTERVIEWMoving withthe timesCoventry head</a> 70&#129;INTERVIEWMoving withthe timesCoventry head<a title="Comms Business Feb 2010 page 21" href="http://viewer.zmags.co.uk/publication/9915c62a?page=21">NEWS&#129;21MobileCloudPBXOnRelay has became the</a> NEWS&#129;21MobileCloudPBXOnRelay has became the<a title="Comms Business Feb 2010 page 78" href="http://viewer.zmags.co.uk/publication/9915c62a?page=78">78&#129;62ND INTERVIEWComms Business Magazine Prof</a> 78&#129;62ND INTERVIEWComms Business Magazine Prof<a title="Comms Business Feb 2010 page 62" href="http://viewer.zmags.co.uk/publication/9915c62a?page=62">62&#129;MARKET REPORT - SWITCHLESS RESELLERS</a> 62&#129;MARKET REPORT - SWITCHLESS RESELLERS<a title="Comms Business Feb 2010 page 17" href="http://viewer.zmags.co.uk/publication/9915c62a?page=17">Last year presented a challenging environmentfor</a> Last year presented a challenging environmentfor<a title="Comms Business Feb 2010 page 59" href="http://viewer.zmags.co.uk/publication/9915c62a?page=59">Broaden Your PortfolioEasily AND ReliablyVisi</a> Broaden Your PortfolioEasily AND ReliablyVisi<a title="Comms Business Feb 2010 page 41" href="http://viewer.zmags.co.uk/publication/9915c62a?page=41">Billing4 ,&amp; $(" , &amp;&amp; + $&amp;&amp;$(",)&amp;.-$)(4 ." </a> Billing4 ,&amp; $(" , &amp;&amp; + $&amp;&amp;$(",)&amp;.-$)(4 ." <a title="Comms Business Feb 2010 page 37" href="http://viewer.zmags.co.uk/publication/9915c62a?page=37">ONLY ATData SelectMOTOROLA MILESTONE&trade;S</a> ONLY ATData SelectMOTOROLA MILESTONE&trade;S<a title="Comms Business Feb 2010 page 44" href="http://viewer.zmags.co.uk/publication/9915c62a?page=44">44&#129;MOBILE BUSINESS COMPANY TALKS</a> 44&#129;MOBILE BUSINESS COMPANY TALKS<a title="Comms Business Feb 2010 page 47" href="http://viewer.zmags.co.uk/publication/9915c62a?page=47">The Super Hero of VoIPPurple Networx boasts its </a> The Super Hero of VoIPPurple Networx boasts its <a title="Comms Business Feb 2010 page 81" href="http://viewer.zmags.co.uk/publication/9915c62a?page=81">Bringyourmagazinesandmarketingliteraturetolife&hellip;&hellip;</a> Bringyourmagazinesandmarketingliteraturetolife&hellip;&hellip;<a title="Comms Business Feb 2010 page 6" href="http://viewer.zmags.co.uk/publication/9915c62a?page=6">06&#129;NEWS </a> 06&#129;NEWS <a title="Comms Business Feb 2010 page 13" href="http://viewer.zmags.co.uk/publication/9915c62a?page=13">NEWS&#129;13Silver lining?As the cold weather co</a> NEWS&#129;13Silver lining?As the cold weather co<a title="Comms Business Feb 2010 page 42" href="http://viewer.zmags.co.uk/publication/9915c62a?page=42">42&#129;MOBILE BUSINESS - HOW TO SELLBest for busine</a> 42&#129;MOBILE BUSINESS - HOW TO SELLBest for busine<a title="Comms Business Feb 2010 page 20" href="http://viewer.zmags.co.uk/publication/9915c62a?page=20"></a> <a title="Comms Business Feb 2010 page 40" href="http://viewer.zmags.co.uk/publication/9915c62a?page=40">40&#129;MOBILE BUSINESS VIEW FROM THE TOPBack to basi</a> 40&#129;MOBILE BUSINESS VIEW FROM THE TOPBack to basi<a title="Comms Business Feb 2010 page 54" href="http://viewer.zmags.co.uk/publication/9915c62a?page=54">54&#129;CONVERGENCE SUMMIT MANCHESTERHosted Shoot</a> 54&#129;CONVERGENCE SUMMIT MANCHESTERHosted Shoot<a title="Comms Business Feb 2010 page 14" href="http://viewer.zmags.co.uk/publication/9915c62a?page=14">14&#129;NEWS </a> 14&#129;NEWS <a title="Comms Business Feb 2010 page 66" href="http://viewer.zmags.co.uk/publication/9915c62a?page=66">66&#129;OPINIONMaking mobile easyMobile working v</a> 66&#129;OPINIONMaking mobile easyMobile working v<a title="Comms Business Feb 2010 page 18" href="http://viewer.zmags.co.uk/publication/9915c62a?page=18">18&#129;NEWS </a> 18&#129;NEWS <a title="Comms Business Feb 2010 page 45" href="http://viewer.zmags.co.uk/publication/9915c62a?page=45">sales@servassure.co.uk </a> sales@servassure.co.uk <a title="Comms Business Feb 2010 page 3" href="http://viewer.zmags.co.uk/publication/9915c62a?page=3">COMMS-FEB-2 FROM THE010:Layout 1 18/1/10 </a> COMMS-FEB-2 FROM THE010:Layout 1 18/1/10 <a title="Comms Business Feb 2010 page 61" href="http://viewer.zmags.co.uk/publication/9915c62a?page=61">Whatever your business needs, talk to us about ou</a> Whatever your business needs, talk to us about ou<a title="Comms Business Feb 2010 page 69" href="http://viewer.zmags.co.uk/publication/9915c62a?page=69">NEW!?It&rsquo;s got everybody talking!The Ko</a> NEW!?It&rsquo;s got everybody talking!The Ko<a title="Comms Business Feb 2010 page 22" href="http://viewer.zmags.co.uk/publication/9915c62a?page=22">22&#129;OPINIONNext genethernetAndy Hollingworth, O</a> 22&#129;OPINIONNext genethernetAndy Hollingworth, O<a title="Comms Business Feb 2010 page 49" href="http://viewer.zmags.co.uk/publication/9915c62a?page=49">See us onStand 26a he Conve genceSumm No </a> See us onStand 26a he Conve genceSumm No <a title="Comms Business Feb 2010 page 16" href="http://viewer.zmags.co.uk/publication/9915c62a?page=16">16&#129;NEWS </a> 16&#129;NEWS <a title="Comms Business Feb 2010 page 8" href="http://viewer.zmags.co.uk/publication/9915c62a?page=8">08&#129;NEWSWWW.COMMSBUSINESS.CO.UKCOMMSBYTESRecor</a> 08&#129;NEWSWWW.COMMSBUSINESS.CO.UKCOMMSBYTESRecor<a title="Comms Business Feb 2010 page 56" href="http://viewer.zmags.co.uk/publication/9915c62a?page=56">56&#129;CONVERGENCE SUMMIT MANCHESTERWhite Label M</a> 56&#129;CONVERGENCE SUMMIT MANCHESTERWhite Label M<a title="Comms Business Feb 2010 page 50" href="http://viewer.zmags.co.uk/publication/9915c62a?page=50">50&#129;INTERVIEWAccountantsembrace UCA NextiraOne</a> 50&#129;INTERVIEWAccountantsembrace UCA NextiraOne<a title="Comms Business Feb 2010 page 32" href="http://viewer.zmags.co.uk/publication/9915c62a?page=32">32&#129;INTERVIEWIn the last quarter of 2009 wholes</a> 32&#129;INTERVIEWIn the last quarter of 2009 wholes<a title="Comms Business Feb 2010 page 27" href="http://viewer.zmags.co.uk/publication/9915c62a?page=27">Save over &pound;1,000 per year on ISDN30ewith Spitfir</a> Save over &pound;1,000 per year on ISDN30ewith Spitfir<a title="Comms Business Feb 2010 page 24" href="http://viewer.zmags.co.uk/publication/9915c62a?page=24">24&#129;COVER STORYThe future of DSennheiser'sMark</a> 24&#129;COVER STORYThe future of DSennheiser'sMark<a title="Comms Business Feb 2010 page 72" href="http://viewer.zmags.co.uk/publication/9915c62a?page=72">72&#129;EXPERT WITNESExpertwitness </a> 72&#129;EXPERT WITNESExpertwitness <a title="Comms Business Feb 2010 page 58" href="http://viewer.zmags.co.uk/publication/9915c62a?page=58">58&#129;MARKET REPORT - 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