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<br /> SELLING IN THE DIGITAL AGE VOLUME 5 | ISSUE 5 | JULY 2011<br /> HALFORDS:<br /> Integrating for<br /> cross-channel mobilisation<br /> FOR MORE NEWS, INSIGHT AND DISCUSSION VISIT WWW.INTERNETRETAILING.NET<br /> Retail REVIEW<br /> Mrporter.com<br /> P.18<br /> BLURRING THE LINES:<br /> Shifting relationships<br /> P.24<br /> M-RETAILING<br /> The latest<br /> developments<br /> P.42<br /> <br /> <br /> <br /> INTERNET RETAILING<br /> EDITOR'S COMMENT FEATURES REGULARS<br /> CONTENTS<br /> It seems that as one retailer's name<br /> disappears from the high street<br /> another two appear to take its place<br /> online while someone else moves up<br /> the growth curve to new ownership<br /> within one of the big multi-nationals.<br /> Whether the cause is shifting<br /> consumer patterns, emergent<br /> business models or basic cash flow, it<<a title="internet retailing july2011 page 1" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=1"> SELLING IN THE DIGITAL AGE </a> <a title="internet retailing july2011 page 2" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=2"> </a> <a title="internet retailing july2011 page 3" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=3"> </a> <a title="internet retailing july2011 page 4" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=4"> </a> <a title="internet retailing july2011 page 5" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=5"> INTERNET RETAILING EDITOR'S COMMENT </a> <a title="internet retailing july2011 page 6" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=6"> NEWS INTERNET RETAILING For more news, insigh</a> <a title="internet retailing july2011 page 7" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=7"> INTERNET RETAILING NEWS ONLINE PASSES £3</a> <a title="internet retailing july2011 page 8" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=8"> COMMENT INTERNET RETAILING WHAT'S IN STOR</a> <a title="internet retailing july2011 page 9" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=9"> </a> <a title="internet retailing july2011 page 10" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=10"> INTERVIEW INTERNET RETAILING HALFORDS: INTE</a> <a title="internet retailing july2011 page 11" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=11"> exemplifies the retailer's cross-channel services</a> <a title="internet retailing july2011 page 12" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=12"> </a> <a title="internet retailing july2011 page 13" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=13"> LESSONS LEARNT ON THE JOURNEY When asked which </a> <a title="internet retailing july2011 page 14" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=14"> </a> <a title="internet retailing july2011 page 15" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=15"> made the order comes to the store, this second SM</a> <a title="internet retailing july2011 page 16" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=16"> </a> <a title="internet retailing july2011 page 17" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=17"> MOBILE RESULTS Mobile commerce is seeing explos</a> <a title="internet retailing july2011 page 18" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=18"> RETAIL REVIEW INTERNET RETAILING MR PORTER REVI</a> <a title="internet retailing july2011 page 19" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=19"> EYE TRACKING ANALYSIS Guy Redwood, Managing Direc</a> <a title="internet retailing july2011 page 20" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=20"> COREMETRICS SOLUTIONS </a> <a title="internet retailing july2011 page 21" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=21"> INTERNET RETAILING DATA FOR A GLOBAL MA</a> <a title="internet retailing july2011 page 22" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=22"> DASHBOARD INTERNET RETAILING UK ECOMMERCE</a> <a title="internet retailing july2011 page 23" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=23"> following types of tools? Has your organisation </a> <a title="internet retailing july2011 page 24" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=24"> STRATEGY BLURRING THE LINES </a> <a title="internet retailing july2011 page 25" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=25"> By moving into the D2C arena, manufacturer</a> <a title="internet retailing july2011 page 26" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=26"> </a> <a title="internet retailing july2011 page 27" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=27"> GROCERIES GET IN ON THE ACT D2C is not just for </a> <a title="internet retailing july2011 page 28" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=28"> MARKETING BLURRING THE LINES </a> <a title="internet retailing july2011 page 29" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=29"> have strengthened the consumer's hold on the reta</a> <a title="internet retailing july2011 page 30" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=30"> OPERATIONS BLURRING THE LINES </a> <a title="internet retailing july2011 page 31" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=31"> ARE RETAILERS BENEFITTING OR MISSING OUT? Sign-up</a> <a title="internet retailing july2011 page 32" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=32"> OPERATIONS BLURRING THE LINES </a> <a title="internet retailing july2011 page 33" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=33"> </a> <a title="internet retailing july2011 page 34" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=34"> IT BLURRING THE LINES DON'T LOSE YOUR HEAD</a> <a title="internet retailing july2011 page 35" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=35"> the applications, platforms and data. Moreover, v</a> <a title="internet retailing july2011 page 36" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=36"> </a> <a title="internet retailing july2011 page 37" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=37"> BLURRING THE LINES LOGISTICS MOVING</a> <a title="internet retailing july2011 page 38" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=38"> </a> <a title="internet retailing july2011 page 39" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=39"> organisations the added advantage of maintaining </a> <a title="internet retailing july2011 page 40" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=40"> INSIGHT INTERNET RETAILING Insight from arou LAU</a> <a title="internet retailing july2011 page 41" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=41"> INTERNET RETAILING INSIGHT nd the world nav</a> <a title="internet retailing july2011 page 42" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=42"> INTERNET RETAILING MOBILE SEARCH: WHAT'S YO</a> <a title="internet retailing july2011 page 43" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=43"> TOP TEN TIPS 1. Understand how the different mob</a> <a title="internet retailing july2011 page 44" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=44"> </a> <a title="internet retailing july2011 page 45" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=45"> INTERNET RETAILING SO NEAR,YET SO FAR Ever</a> <a title="internet retailing july2011 page 46" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=46"> </a> <a title="internet retailing july2011 page 47" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=47"> INTERNET RETAILING DEMANDING CONSUMERS EXPECT </a> <a title="internet retailing july2011 page 48" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=48"> payments & fraud D</a> <a title="internet retailing july2011 page 49" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=49"> recruitment hosting </a> <a title="internet retailing july2011 page 50" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=50"> fulfilment, logistics & order management </a> <a title="internet retailing july2011 page 51" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=51"> ecommerce platforms Largest global provider of </a> <a title="internet retailing july2011 page 52" href="http://viewer.zmags.co.uk/publication/8d7ea97d?page=52"> </a>