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IBM, the IBM logo, ibm.com and IBM Service Management are trademarks or registered trademarks of International Business Machi<a title="CBR/IBM supplement page 1" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=1">Cloud computingExamining hosted IT – the past, </a> Cloud computingExamining hosted IT – the past, <a title="CBR/IBM supplement page 2" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=2">REDUCEENERGY COSTS.KEEPTHE POWER.Systems, Sof</a> REDUCEENERGY COSTS.KEEPTHE POWER.Systems, Sof<a title="CBR/IBM supplement page 3" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=3">4 8 12CONTENTS</a> 4 8 12CONTENTS<a title="CBR/IBM supplement page 4" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=4">4JasonStamper looks beyond the `clo</a> 4JasonStamper looks beyond the `clo<a title="CBR/IBM supplement page 5" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=5">T he t</a> T he t<a title="CBR/IBM supplement page 6" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=6">6 “SaaS was customisable, b</a> 6 “SaaS was customisable, b<a title="CBR/IBM supplement page 7" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=7"> “Like SOA, cloud computing isabout r</a> “Like SOA, cloud computing isabout r<a title="CBR/IBM supplement page 8" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=8">8ProsandconsDoes the business case for cloud </a> 8ProsandconsDoes the business case for cloud <a title="CBR/IBM supplement page 9" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=9"> The consultancy calculates that the to</a> The consultancy calculates that the to<a title="CBR/IBM supplement page 10" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=10">10 “The IBM Smart Business cloudpo</a> 10 “The IBM Smart Business cloudpo<a title="CBR/IBM supplement page 11" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=11">and generate opportunity.In fact, developers a</a> and generate opportunity.In fact, developers a<a title="CBR/IBM supplement page 12" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=12"> Virtual12 realityIs </a> Virtual12 realityIs <a title="CBR/IBM supplement page 13" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=13"> “Providing cost-effective technolo</a> “Providing cost-effective technolo<a title="CBR/IBM supplement page 14" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=14">14slowly; but things are chan</a> 14slowly; but things are chan<a title="CBR/IBM supplement page 15" href="http://viewer.zmags.co.uk/publication/8cd7b2bc?page=15"> “The driver for the desktop v</a> “The driver for the desktop v