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<br /> SEARCH &<br /> PERFORMANCE<br /> MARKETING<br /> July 2011 an internet retailing special report<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> sponsored by:<br /> 2 INTRODUCTION<br /> <br /> <br /> <br /> 24<br /> <br /> Editors' comment<br /> Welcome to the latest in our series of Internet Retailing<br /> supplements. This time around we're looking at search and<br /> performance marketing, and asking just what online and<br /> cross-channel retailers need to do to get themselves found in<br /> an evermore complex and competitive retail market.<br /> The possibilities open to online marketers have changed<br /> enormously as internet retailing has become e
SEARCH &PERFORMANCEMARKETINGJuly 2011
SEARCH &PERFORMANCEMARKETINGJuly 2011
2 INTRODUCTION24Editors' commentWelcom
2 INTRODUCTION24Editors' commentWelcom
CONTENTS 320
CONTENTS 320
4 EXPERT OPINIONWHAT NEW OPPORTUNITIES H
4 EXPERT OPINIONWHAT NEW OPPORTUNITIES H
EXPERT OPINION 5VELOPMENTS IN MOBILE AND
EXPERT OPINION 5VELOPMENTS IN MOBILE AND
06 SPONSOR CASE STUDY10 COMMON MI
06 SPONSOR CASE STUDY10 COMMON MI
SPONSOR CASE STUDY 074. HAVING POO
SPONSOR CASE STUDY 074. HAVING POO
08 WEB INTERFACEIT'S ALL ABOUTTHE JO
08 WEB INTERFACEIT'S ALL ABOUTTHE JO
WEB INTERFACE 09gets worse because
WEB INTERFACE 09gets worse because
WEB INTERFACE 11WHATTHEpoint in doing
WEB INTERFACE 11WHATTHEpoint in doing
12 MERCHANDISINGMAKE ITPERSONALWI
12 MERCHANDISINGMAKE ITPERSONALWI
MERCHANDISING 13WHATTHE“Consumers now
MERCHANDISING 13WHATTHE“Consumers now
MERCHANDISING 15are around six time
MERCHANDISING 15are around six time
16 CROSS-CHANNEL EXPERIENCECONSU
16 CROSS-CHANNEL EXPERIENCECONSU
CROSS-CHANNEL EXPERIENCE 17WHATTHEMan
CROSS-CHANNEL EXPERIENCE 17WHATTHEMan
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EHDXW\EUDQG ,6S\LQFUHDVHG :DWHUVWRQHҋVLQF
CROSS-CHANNEL EXPERIENCE 19COLUMBIA SPOR
CROSS-CHANNEL EXPERIENCE 19COLUMBIA SPOR
20 LOGISTICSMAKE MARKETING
20 LOGISTICSMAKE MARKETING
LOGISTICS 21WHATTHEgoing to take someo
LOGISTICS 21WHATTHEgoing to take someo
Sign up to The UK's BIGGEST event for online & mu
Sign up to The UK's BIGGEST event for online & mu
LOGISTICS 23 Moving beyond Faceb
LOGISTICS 23 Moving beyond Faceb
24 STRATEGYHOW TO G
24 STRATEGYHOW TO G
STRATEGY 25TODAY
STRATEGY 25TODAY
26 STRATEGYWHATTHEbe expected for ever
26 STRATEGYWHATTHEbe expected for ever
CASE STUDY 27THE PRISMASTAR PRODUCT SELEC
CASE STUDY 27THE PRISMASTAR PRODUCT SELEC
28 CUSTOMER ENGAGEMENTSEARCHING
28 CUSTOMER ENGAGEMENTSEARCHING
CUSTOMER ENGAGEMENT 29Not for the first t
CUSTOMER ENGAGEMENT 29Not for the first t
30 CUSTOMER ENGAGEMENTWHATTHEsales, etc
30 CUSTOMER ENGAGEMENTWHATTHEsales, etc
CONCLUSION 31In retail, online search is a
CONCLUSION 31In retail, online search is a