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<br /> E-COMMERCE<br /> PLATFORMS<br /> an internet retailing special report<br /> sponsored by:<br /> 2 INTRODUCTION<br /> Editors' comment<br /> Welcome to this fourth in our occasional series of<br /> Internet Retailing supplements. This time we're<br /> looking at e-commerce platforms from all angles –<br /> from choosing the right one for your business, to using<br /> it to meet and surpass your customers' expectations.<br /> There's probably no decision more critical to any<br /> e-tailer than choosing the right e-commerce<br /> platform. For it's on this foundation that the success<br /> or failure of an online venture in great part depends.<br /> This is the technology skeleton that underpins all the<br /> functionality of the finished website. If an<br /> e-commerce platform cuts off options for the future<br /> growth of a website, then the chances are that<br /> when a business grows and evolves the platform will<br /> have to be changed – and that<a title="E-commerce supplement Mar 2010 page 1" href="http://viewer.zmags.co.uk/publication/8158c238?page=1"> E-COMMERCE PLATFORMS an internet retailing specia</a> <a title="E-commerce supplement Mar 2010 page 2" href="http://viewer.zmags.co.uk/publication/8158c238?page=2"> 2 INTRODUCTION Editors' comment Welcome to th</a> <a title="E-commerce supplement Mar 2010 page 3" href="http://viewer.zmags.co.uk/publication/8158c238?page=3"> CONTENTS 3 C 30 ONTENTS 04 SPONSORS IN</a> <a title="E-commerce supplement Mar 2010 page 4" href="http://viewer.zmags.co.uk/publication/8158c238?page=4"> SPONSORS GUIDE Q: </a> <a title="E-commerce supplement Mar 2010 page 5" href="http://viewer.zmags.co.uk/publication/8158c238?page=5"> A: At Pod1, we</a> <a title="E-commerce supplement Mar 2010 page 6" href="http://viewer.zmags.co.uk/publication/8158c238?page=6"> SPONSORS GUIDE A: As </a> <a title="E-commerce supplement Mar 2010 page 7" href="http://viewer.zmags.co.uk/publication/8158c238?page=7"> STREAMLINE YOUR PROCUREMENT PROCESS WITH THE INTE</a> <a title="E-commerce supplement Mar 2010 page 8" href="http://viewer.zmags.co.uk/publication/8158c238?page=8"> </a> <a title="E-commerce supplement Mar 2010 page 9" href="http://viewer.zmags.co.uk/publication/8158c238?page=9"> SPONSORS CASE STUDY 9 NEW GLOBAL WEBSITE </a> <a title="E-commerce supplement Mar 2010 page 10" href="http://viewer.zmags.co.uk/publication/8158c238?page=10"> 10 WEB INTERFACE The new frontiers for e-com</a> <a title="E-commerce supplement Mar 2010 page 11" href="http://viewer.zmags.co.uk/publication/8158c238?page=11"> Flash format, which has now become the de facto s</a> <a title="E-commerce supplement Mar 2010 page 12" href="http://viewer.zmags.co.uk/publication/8158c238?page=12"> 12 WEB INTERFACE re-think their online </a> <a title="E-commerce supplement Mar 2010 page 13" href="http://viewer.zmags.co.uk/publication/8158c238?page=13"> ADVERTORIAL 13 A Perfect Gift is delivered f</a> <a title="E-commerce supplement Mar 2010 page 14" href="http://viewer.zmags.co.uk/publication/8158c238?page=14"> 14 ADVERTORIAL functionality, and</a> <a title="E-commerce supplement Mar 2010 page 15" href="http://viewer.zmags.co.uk/publication/8158c238?page=15"> MERCHANDISING 15 Fusion power Online an</a> <a title="E-commerce supplement Mar 2010 page 16" href="http://viewer.zmags.co.uk/publication/8158c238?page=16"> 16 MERCHANDISING What does the future hold </a> <a title="E-commerce supplement Mar 2010 page 17" href="http://viewer.zmags.co.uk/publication/8158c238?page=17"> MERCHANDISING 17 iPhone barcode program merg</a> <a title="E-commerce supplement Mar 2010 page 18" href="http://viewer.zmags.co.uk/publication/8158c238?page=18"> 18 CROSS-CHANNEL EXPERIENCE Navigating </a> <a title="E-commerce supplement Mar 2010 page 19" href="http://viewer.zmags.co.uk/publication/8158c238?page=19"> CROSS-CHANNEL EXPERIENCE 19 multichanne</a> <a title="E-commerce supplement Mar 2010 page 20" href="http://viewer.zmags.co.uk/publication/8158c238?page=20"> </a> <a title="E-commerce supplement Mar 2010 page 21" href="http://viewer.zmags.co.uk/publication/8158c238?page=21"> CROSS-CHANNEL EXPERIENCE 21 their custo</a> <a title="E-commerce supplement Mar 2010 page 22" href="http://viewer.zmags.co.uk/publication/8158c238?page=22"> 22 LOGISTICS Delivering on customer promises En</a> <a title="E-commerce supplement Mar 2010 page 23" href="http://viewer.zmags.co.uk/publication/8158c238?page=23"> LOGISTICS 23 option. Iain Beveridge, VP</a> <a title="E-commerce supplement Mar 2010 page 24" href="http://viewer.zmags.co.uk/publication/8158c238?page=24"> </a> <a title="E-commerce supplement Mar 2010 page 25" href="http://viewer.zmags.co.uk/publication/8158c238?page=25"> LOGISTICS 25 from A to B. There's also </a> <a title="E-commerce supplement Mar 2010 page 26" href="http://viewer.zmags.co.uk/publication/8158c238?page=26"> 26 STRATEGY The long view Planning is absolut</a> <a title="E-commerce supplement Mar 2010 page 27" href="http://viewer.zmags.co.uk/publication/8158c238?page=27"> STRATEGY 27 and what size I am, my aspi</a> <a title="E-commerce supplement Mar 2010 page 28" href="http://viewer.zmags.co.uk/publication/8158c238?page=28"> </a> <a title="E-commerce supplement Mar 2010 page 29" href="http://viewer.zmags.co.uk/publication/8158c238?page=29"> STRATEGY 29 TO OUTSOURCE – OR NOT? At th</a> <a title="E-commerce supplement Mar 2010 page 30" href="http://viewer.zmags.co.uk/publication/8158c238?page=30"> Getting information flowing The latest e-commerc</a> <a title="E-commerce supplement Mar 2010 page 31" href="http://viewer.zmags.co.uk/publication/8158c238?page=31"> use the information as the focal content of the l</a> <a title="E-commerce supplement Mar 2010 page 32" href="http://viewer.zmags.co.uk/publication/8158c238?page=32"> </a> <a title="E-commerce supplement Mar 2010 page 33" href="http://viewer.zmags.co.uk/publication/8158c238?page=33"> CUSTOMER ENGAGEMENT 33 They can als</a> <a title="E-commerce supplement Mar 2010 page 34" href="http://viewer.zmags.co.uk/publication/8158c238?page=34"> 34 CONCLUSION The costs of flexibility I</a> <a title="E-commerce supplement Mar 2010 page 35" href="http://viewer.zmags.co.uk/publication/8158c238?page=35"> STREAMLINE YOUR PROCUREMENT PROCESS WITH THE INTE</a> <a title="E-commerce supplement Mar 2010 page 36" href="http://viewer.zmags.co.uk/publication/8158c238?page=36"> </a>