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<br /> european<br /> COMMUNICATIONS<br /> www.eurocomms.com Autumn 2011<br /> <br /> A MARKETING<br /> MAN'S DREAM<br /> Exclusive interview with Telekom Austria<br /> CEO Hannes Ametsreiter<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> SPECIAL REPORT: OTT PROVIDERS<br /> <br /> Most influential list & exclusive survey results<br /> Infrastructure – what's really required?<a title="EuroComms Autumn 2011 page 1" href="http://viewer.zmags.co.uk/publication/7f17d229?page=1">europeanCOMMUNICATIONSwww.eurocomms.com </a> europeanCOMMUNICATIONSwww.eurocomms.com <a title="EuroComms Autumn 2011 page 2" href="http://viewer.zmags.co.uk/publication/7f17d229?page=2"></a> <a title="EuroComms Autumn 2011 page 3" href="http://viewer.zmags.co.uk/publication/7f17d229?page=3">Contents</a> Contents<a title="EuroComms Autumn 2011 page 4" href="http://viewer.zmags.co.uk/publication/7f17d229?page=4">EDITORIALA fresh startWelcome to the new-l</a> EDITORIALA fresh startWelcome to the new-l<a title="EuroComms Autumn 2011 page 5" href="http://viewer.zmags.co.uk/publication/7f17d229?page=5"></a> <a title="EuroComms Autumn 2011 page 6" href="http://viewer.zmags.co.uk/publication/7f17d229?page=6">OPERATOR STRATEGYCopper concerns and legal loop</a> OPERATOR STRATEGYCopper concerns and legal loop<a title="EuroComms Autumn 2011 page 7" href="http://viewer.zmags.co.uk/publication/7f17d229?page=7">OPERATOR STRATEGYbinding guidance</a> OPERATOR STRATEGYbinding guidance<a title="EuroComms Autumn 2011 page 8" href="http://viewer.zmags.co.uk/publication/7f17d229?page=8">OPERATOR STRATEGYTwo operators create digitalb</a> OPERATOR STRATEGYTwo operators create digitalb<a title="EuroComms Autumn 2011 page 9" href="http://viewer.zmags.co.uk/publication/7f17d229?page=9">Introducingour newwebsiteHome News Featur</a> Introducingour newwebsiteHome News Featur<a title="EuroComms Autumn 2011 page 10" href="http://viewer.zmags.co.uk/publication/7f17d229?page=10">OPERATOR STRATEGY Telefónica Eu</a> OPERATOR STRATEGY Telefónica Eu<a title="EuroComms Autumn 2011 page 11" href="http://viewer.zmags.co.uk/publication/7f17d229?page=11">Introducingour newwebsiteHome News Featur</a> Introducingour newwebsiteHome News Featur<a title="EuroComms Autumn 2011 page 12" href="http://viewer.zmags.co.uk/publication/7f17d229?page=12">OPERATOR STRATEGYTelcos suffer amid globa</a> OPERATOR STRATEGYTelcos suffer amid globa<a title="EuroComms Autumn 2011 page 13" href="http://viewer.zmags.co.uk/publication/7f17d229?page=13">OPERATOR STRATEGYEU Telco stocks </a> OPERATOR STRATEGYEU Telco stocks <a title="EuroComms Autumn 2011 page 14" href="http://viewer.zmags.co.uk/publication/7f17d229?page=14">A GOOD ADVERTISEMENT FOR GROWTH?TELEKOM A</a> A GOOD ADVERTISEMENT FOR GROWTH?TELEKOM A<a title="EuroComms Autumn 2011 page 15" href="http://viewer.zmags.co.uk/publication/7f17d229?page=15">COVER STORYH annes Ametsreiter </a> COVER STORYH annes Ametsreiter <a title="EuroComms Autumn 2011 page 16" href="http://viewer.zmags.co.uk/publication/7f17d229?page=16">COVER STORY</a> COVER STORY<a title="EuroComms Autumn 2011 page 17" href="http://viewer.zmags.co.uk/publication/7f17d229?page=17">“By thinking about the future,” saidthe CEO. How</a> “By thinking about the future,” saidthe CEO. How<a title="EuroComms Autumn 2011 page 18" href="http://viewer.zmags.co.uk/publication/7f17d229?page=18"></a> <a title="EuroComms Autumn 2011 page 19" href="http://viewer.zmags.co.uk/publication/7f17d229?page=19">OTT providersSpecial report </a> OTT providersSpecial report <a title="EuroComms Autumn 2011 page 20" href="http://viewer.zmags.co.uk/publication/7f17d229?page=20">SPECIAL REPORT: OTT PROVIDERSQuarterly survey:</a> SPECIAL REPORT: OTT PROVIDERSQuarterly survey:<a title="EuroComms Autumn 2011 page 21" href="http://viewer.zmags.co.uk/publication/7f17d229?page=21">SPECIAL REPORT: OTT PROVIDERSsuch as Netflix</a> SPECIAL REPORT: OTT PROVIDERSsuch as Netflix<a title="EuroComms Autumn 2011 page 22" href="http://viewer.zmags.co.uk/publication/7f17d229?page=22"></a> <a title="EuroComms Autumn 2011 page 23" href="http://viewer.zmags.co.uk/publication/7f17d229?page=23">0-3Overall, howreacted to the impact madewell</a> 0-3Overall, howreacted to the impact madewell<a title="EuroComms Autumn 2011 page 24" href="http://viewer.zmags.co.uk/publication/7f17d229?page=24">SPONSORED INTERVIEWOTT versus CSP:IN T</a> SPONSORED INTERVIEWOTT versus CSP:IN T<a title="EuroComms Autumn 2011 page 25" href="http://viewer.zmags.co.uk/publication/7f17d229?page=25">A s demand for digital content </a> A s demand for digital content <a title="EuroComms Autumn 2011 page 26" href="http://viewer.zmags.co.uk/publication/7f17d229?page=26">SPONSORED INTERVIEWjust star ting to get int</a> SPONSORED INTERVIEWjust star ting to get int<a title="EuroComms Autumn 2011 page 27" href="http://viewer.zmags.co.uk/publication/7f17d229?page=27"></a> <a title="EuroComms Autumn 2011 page 28" href="http://viewer.zmags.co.uk/publication/7f17d229?page=28">SPECIAL REPORT: OTT PROVIDERSOTT: Most influen</a> SPECIAL REPORT: OTT PROVIDERSOTT: Most influen<a title="EuroComms Autumn 2011 page 29" href="http://viewer.zmags.co.uk/publication/7f17d229?page=29">SPECIAL REPORT: OTT PROVIDERS </a> SPECIAL REPORT: OTT PROVIDERS <a title="EuroComms Autumn 2011 page 30" href="http://viewer.zmags.co.uk/publication/7f17d229?page=30"></a> <a title="EuroComms Autumn 2011 page 31" href="http://viewer.zmags.co.uk/publication/7f17d229?page=31">SPECIAL REPORT: OTT PROVIDERSThe world's l</a> SPECIAL REPORT: OTT PROVIDERSThe world's l<a title="EuroComms Autumn 2011 page 32" href="http://viewer.zmags.co.uk/publication/7f17d229?page=32">SPECIAL REPORT: OTT PROVIDERSSolving the n</a> SPECIAL REPORT: OTT PROVIDERSSolving the n<a title="EuroComms Autumn 2011 page 33" href="http://viewer.zmags.co.uk/publication/7f17d229?page=33">ADVERTORIALPutting operators back in control</a> ADVERTORIALPutting operators back in control<a title="EuroComms Autumn 2011 page 34" href="http://viewer.zmags.co.uk/publication/7f17d229?page=34">SPECIAL REPORT: OTT PROVIDERSIs YourTube too bi</a> SPECIAL REPORT: OTT PROVIDERSIs YourTube too bi<a title="EuroComms Autumn 2011 page 35" href="http://viewer.zmags.co.uk/publication/7f17d229?page=35"> “One operator in America went from3G to 4G a</a> “One operator in America went from3G to 4G a<a title="EuroComms Autumn 2011 page 36" href="http://viewer.zmags.co.uk/publication/7f17d229?page=36">SPECIAL REPORT: OTT PROVIDERS With licens</a> SPECIAL REPORT: OTT PROVIDERS With licens<a title="EuroComms Autumn 2011 page 37" href="http://viewer.zmags.co.uk/publication/7f17d229?page=37">Disastrous technologyand content providercompan</a> Disastrous technologyand content providercompan<a title="EuroComms Autumn 2011 page 38" href="http://viewer.zmags.co.uk/publication/7f17d229?page=38">SPECIAL REPORT: OTT PROVIDERSFrom parasites to </a> SPECIAL REPORT: OTT PROVIDERSFrom parasites to <a title="EuroComms Autumn 2011 page 39" href="http://viewer.zmags.co.uk/publication/7f17d229?page=39">them pay data charges. Similarly, in-stead of la</a> them pay data charges. Similarly, in-stead of la<a title="EuroComms Autumn 2011 page 40" href="http://viewer.zmags.co.uk/publication/7f17d229?page=40"></a> <a title="EuroComms Autumn 2011 page 41" href="http://viewer.zmags.co.uk/publication/7f17d229?page=41">40 Clouding the IT delivery issue Can cloud-</a> 40 Clouding the IT delivery issue Can cloud-<a title="EuroComms Autumn 2011 page 42" href="http://viewer.zmags.co.uk/publication/7f17d229?page=42">BACK OFFICEClouding the IT delivery issueCAN </a> BACK OFFICEClouding the IT delivery issueCAN <a title="EuroComms Autumn 2011 page 43" href="http://viewer.zmags.co.uk/publication/7f17d229?page=43">users now switch off data roaming whenthey go ov</a> users now switch off data roaming whenthey go ov<a title="EuroComms Autumn 2011 page 44" href="http://viewer.zmags.co.uk/publication/7f17d229?page=44"></a> <a title="EuroComms Autumn 2011 page 45" href="http://viewer.zmags.co.uk/publication/7f17d229?page=45">users now switch off data roaming whenthey go ov</a> users now switch off data roaming whenthey go ov<a title="EuroComms Autumn 2011 page 46" href="http://viewer.zmags.co.uk/publication/7f17d229?page=46"></a> <a title="EuroComms Autumn 2011 page 47" href="http://viewer.zmags.co.uk/publication/7f17d229?page=47">46 Why network sharing is here to stay Mobi</a> 46 Why network sharing is here to stay Mobi<a title="EuroComms Autumn 2011 page 48" href="http://viewer.zmags.co.uk/publication/7f17d229?page=48">NETWORKSWhy network sharing is here to stayPR</a> NETWORKSWhy network sharing is here to stayPR<a title="EuroComms Autumn 2011 page 49" href="http://viewer.zmags.co.uk/publication/7f17d229?page=49">NETWORKS</a> NETWORKS<a title="EuroComms Autumn 2011 page 50" href="http://viewer.zmags.co.uk/publication/7f17d229?page=50"></a> <a title="EuroComms Autumn 2011 page 51" href="http://viewer.zmags.co.uk/publication/7f17d229?page=51">less resistant and now accept thatsavings outwei</a> less resistant and now accept thatsavings outwei<a title="EuroComms Autumn 2011 page 52" href="http://viewer.zmags.co.uk/publication/7f17d229?page=52"></a> <a title="EuroComms Autumn 2011 page 53" href="http://viewer.zmags.co.uk/publication/7f17d229?page=53">53 Putting content into context How are oper</a> 53 Putting content into context How are oper<a title="EuroComms Autumn 2011 page 54" href="http://viewer.zmags.co.uk/publication/7f17d229?page=54"></a> <a title="EuroComms Autumn 2011 page 55" href="http://viewer.zmags.co.uk/publication/7f17d229?page=55">CONTENT & SERVICESPutting content in contextI</a> CONTENT & SERVICESPutting content in contextI<a title="EuroComms Autumn 2011 page 56" href="http://viewer.zmags.co.uk/publication/7f17d229?page=56"></a> <a title="EuroComms Autumn 2011 page 57" href="http://viewer.zmags.co.uk/publication/7f17d229?page=57">CONTENT & SERVICESpreoccupied with ensuring </a> CONTENT & SERVICESpreoccupied with ensuring <a title="EuroComms Autumn 2011 page 58" href="http://viewer.zmags.co.uk/publication/7f17d229?page=58">BACK PAGESteve Jobs 1955-2011 “Steve's bril</a> BACK PAGESteve Jobs 1955-2011 “Steve's bril<a title="EuroComms Autumn 2011 page 59" href="http://viewer.zmags.co.uk/publication/7f17d229?page=59">New YearNew CareerNew OpportunityFor the lates</a> New YearNew CareerNew OpportunityFor the lates<a title="EuroComms Autumn 2011 page 60" href="http://viewer.zmags.co.uk/publication/7f17d229?page=60"></a>