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<br /> INTERNATIONAL<br /> & CROSS-BORDER 2014<br /> July 2014 InternetRetailing's Annual Report<br /> on International & Cross-border<br /> 2 ● INTRODUCTION<br /> EDITORS' COMMENT<br /> W<br /> elcome to the latest South America, tackling new challenges Our merchandising feature (page 10)<br /> Internet Retailing Special as they do so. considers how retailers can best adapt<br /> Report, which focuses on But if merchants are to retain that online stores to meet the needs and<br /> international retailing. advantage, they must continue to adapt expectations of customers from a wide<br /> <a title="International &amp; Cross-Border 2014 page 1" href="http://viewer.zmags.co.uk/publication/637492a8?page=1"> INTERNATIONAL & CROSS-BORDER 2014 July 2014 </a> <a title="International &amp; Cross-Border 2014 page 2" href="http://viewer.zmags.co.uk/publication/637492a8?page=2"> 2 ● INTRODUCTION EDITORS' COMMENT W </a> <a title="International &amp; Cross-Border 2014 page 3" href="http://viewer.zmags.co.uk/publication/637492a8?page=3"> CONTENTS ● 3 6 CONTENTS 04 EXPERT OPINION </a> <a title="International &amp; Cross-Border 2014 page 4" href="http://viewer.zmags.co.uk/publication/637492a8?page=4"> 4 ● EXPERT OPINION WHAT IS THE NEXT STEP FOR RE</a> <a title="International &amp; Cross-Border 2014 page 5" href="http://viewer.zmags.co.uk/publication/637492a8?page=5"> EXPERT OPINION ● 5 R etail </a> <a title="International &amp; Cross-Border 2014 page 6" href="http://viewer.zmags.co.uk/publication/637492a8?page=6"> 6 ● DESIGN & INTERFACE CROSS-CHANNEL CONVERSATI</a> <a title="International &amp; Cross-Border 2014 page 7" href="http://viewer.zmags.co.uk/publication/637492a8?page=7"> DESIGN & INTERFACE ● 7 </a> <a title="International &amp; Cross-Border 2014 page 8" href="http://viewer.zmags.co.uk/publication/637492a8?page=8"> </a> <a title="International &amp; Cross-Border 2014 page 9" href="http://viewer.zmags.co.uk/publication/637492a8?page=9"> DESIGN & INTERFACE ● 9 In the co</a> <a title="International &amp; Cross-Border 2014 page 10" href="http://viewer.zmags.co.uk/publication/637492a8?page=10"> 10 ● MERCHANDISING THE INTERNATIONALISATION OF </a> <a title="International &amp; Cross-Border 2014 page 11" href="http://viewer.zmags.co.uk/publication/637492a8?page=11"> MERCHANDISING ● 11 use, reassur</a> <a title="International &amp; Cross-Border 2014 page 12" href="http://viewer.zmags.co.uk/publication/637492a8?page=12"> OPEN …up new markets Opportunity is knock</a> <a title="International &amp; Cross-Border 2014 page 13" href="http://viewer.zmags.co.uk/publication/637492a8?page=13"> MERCHANDISING ● 13 are much more like</a> <a title="International &amp; Cross-Border 2014 page 14" href="http://viewer.zmags.co.uk/publication/637492a8?page=14"> 14 ● CROSS-CHANNEL EXPERIENCE CONNECT TO A FAST</a> <a title="International &amp; Cross-Border 2014 page 15" href="http://viewer.zmags.co.uk/publication/637492a8?page=15"> CROSS-CHANNEL EXPERIENCE ● 15 </a> <a title="International &amp; Cross-Border 2014 page 16" href="http://viewer.zmags.co.uk/publication/637492a8?page=16"> </a> <a title="International &amp; Cross-Border 2014 page 17" href="http://viewer.zmags.co.uk/publication/637492a8?page=17"> CROSS-CHANNEL EXPERIENCE ● 17 INTERNA</a> <a title="International &amp; Cross-Border 2014 page 18" href="http://viewer.zmags.co.uk/publication/637492a8?page=18"> 18 ● LOGISTICS HOW TO COPE WITH LOCAL CUSTOMS SU</a> <a title="International &amp; Cross-Border 2014 page 19" href="http://viewer.zmags.co.uk/publication/637492a8?page=19"> LOGISTICS ● 19 and handling local </a> <a title="International &amp; Cross-Border 2014 page 20" href="http://viewer.zmags.co.uk/publication/637492a8?page=20"> </a> <a title="International &amp; Cross-Border 2014 page 21" href="http://viewer.zmags.co.uk/publication/637492a8?page=21"> LOGISTICS ● 21 GLVWULEXWLRQFHQWUHVZH¿QG</a> <a title="International &amp; Cross-Border 2014 page 22" href="http://viewer.zmags.co.uk/publication/637492a8?page=22"> 22 ● STRATEGY FRAMEWORK SET SAIL FOR NEW MARKET</a> <a title="International &amp; Cross-Border 2014 page 23" href="http://viewer.zmags.co.uk/publication/637492a8?page=23"> STRATEGY FRAMEWORK ● 23 consumers </a> <a title="International &amp; Cross-Border 2014 page 24" href="http://viewer.zmags.co.uk/publication/637492a8?page=24"> </a> <a title="International &amp; Cross-Border 2014 page 25" href="http://viewer.zmags.co.uk/publication/637492a8?page=25"> STRATEGY FRAMEWORK ● 25 with you tools </a> <a title="International &amp; Cross-Border 2014 page 26" href="http://viewer.zmags.co.uk/publication/637492a8?page=26"> 26 ● CUSTOMER ENGAGEMENT TALK LIKE THE LOCALS DO</a> <a title="International &amp; Cross-Border 2014 page 27" href="http://viewer.zmags.co.uk/publication/637492a8?page=27"> CUSTOMER ENGAGEMENT ● 27 In re</a> <a title="International &amp; Cross-Border 2014 page 28" href="http://viewer.zmags.co.uk/publication/637492a8?page=28"> plentymarkets – your key to the German market! U</a> <a title="International &amp; Cross-Border 2014 page 29" href="http://viewer.zmags.co.uk/publication/637492a8?page=29"> CUSTOMER ENGAGEMENT ● 29 important part</a> <a title="International &amp; Cross-Border 2014 page 30" href="http://viewer.zmags.co.uk/publication/637492a8?page=30"> THE PERFECT FIT FOR eCOMMERCE FULFILMENT We prov</a> <a title="International &amp; Cross-Border 2014 page 31" href="http://viewer.zmags.co.uk/publication/637492a8?page=31"> CONCLUSION ● 31 CONCLUSION... T </a> <a title="International &amp; Cross-Border 2014 page 32" href="http://viewer.zmags.co.uk/publication/637492a8?page=32"> </a>