<br />
PREDICTIONS WILL MAKE FOOLS OF US ALL<br />
<br />
<br />
GETTING<br />
CLOUD<br />
ENABLED<br />
Mobile Europe's<br />
Insight Report<br />
on the what and the<br />
how of the cloud<br />
<br />
MOBILE<br />
EUROPE<br />
EUROPE'S WIRELESS MAGAZINE issue no. 213 December 2010/January 2011 www.mobileeurope.co.uk<br />
<br />
<br />
ALSO INSIDE:<br />
<br />
BECOME THE<br />
ORCHESTRATOR<br />
> How operators<br />
can use their strengths to<br />
provide personalised<br />
services.<br />
<br />
ADVICE FOR T2<br />
OPERATORS<br />
> Get costs down,<br />
but don't sell yourselves<br />
short on pricing.<br />
<br />
PREDICTIONS<br />
2011<br />
> What key industry<br />
players are p<a title="Mobile europe decjan 2011 page 1" href="http://viewer.zmags.co.uk/publication/610433e6?page=1">PREDICTIONS WILL MAKE FOOLS OF US ALLGET</a> PREDICTIONS WILL MAKE FOOLS OF US ALLGET<a title="Mobile europe decjan 2011 page 2" href="http://viewer.zmags.co.uk/publication/610433e6?page=2"></a> <a title="Mobile europe decjan 2011 page 3" href="http://viewer.zmags.co.uk/publication/610433e6?page=3">ContentsDecember2010/January 2011Ubiqustandti</a> ContentsDecember2010/January 2011Ubiqustandti<a title="Mobile europe decjan 2011 page 4" href="http://viewer.zmags.co.uk/publication/610433e6?page=4">Commenteditor: keith dyerFickle readers, some v</a> Commenteditor: keith dyerFickle readers, some v<a title="Mobile europe decjan 2011 page 5" href="http://viewer.zmags.co.uk/publication/610433e6?page=5"></a> <a title="Mobile europe decjan 2011 page 6" href="http://viewer.zmags.co.uk/publication/610433e6?page=6">NewsFemtocell l Convergent chargingUBIQUISYS AN</a> NewsFemtocell l Convergent chargingUBIQUISYS AN<a title="Mobile europe decjan 2011 page 7" href="http://viewer.zmags.co.uk/publication/610433e6?page=7">NewsCustomer experience l Policy managementUNPR</a> NewsCustomer experience l Policy managementUNPR<a title="Mobile europe decjan 2011 page 8" href="http://viewer.zmags.co.uk/publication/610433e6?page=8">NewsMobile web l IP BSC l LTEAKAMAI TARGETS MOB</a> NewsMobile web l IP BSC l LTEAKAMAI TARGETS MOB<a title="Mobile europe decjan 2011 page 9" href="http://viewer.zmags.co.uk/publication/610433e6?page=9">NewsSocial networking l Traffic management l New</a> NewsSocial networking l Traffic management l New<a title="Mobile europe decjan 2011 page 10" href="http://viewer.zmags.co.uk/publication/610433e6?page=10">NewsNFC M-Payments l Backhaul l OTA Customer car</a> NewsNFC M-Payments l Backhaul l OTA Customer car<a title="Mobile europe decjan 2011 page 11" href="http://viewer.zmags.co.uk/publication/610433e6?page=11">NewsEPC at Tele2 l Challenger operators l News i</a> NewsEPC at Tele2 l Challenger operators l News i<a title="Mobile europe decjan 2011 page 12" href="http://viewer.zmags.co.uk/publication/610433e6?page=12"></a> <a title="Mobile europe decjan 2011 page 13" href="http://viewer.zmags.co.uk/publication/610433e6?page=13">MOBILEEUROPEINSIGHT REPORTThe cloud-enabled o</a> MOBILEEUROPEINSIGHT REPORTThe cloud-enabled o<a title="Mobile europe decjan 2011 page 14" href="http://viewer.zmags.co.uk/publication/610433e6?page=14">????????INSIGHT REPORTTHE CLOUDS ARE CLEAR</a> ????????INSIGHT REPORTTHE CLOUDS ARE CLEAR<a title="Mobile europe decjan 2011 page 15" href="http://viewer.zmags.co.uk/publication/610433e6?page=15">INSIGHT REPORTSIZING THE MARKETLeading anal</a> INSIGHT REPORTSIZING THE MARKETLeading anal<a title="Mobile europe decjan 2011 page 16" href="http://viewer.zmags.co.uk/publication/610433e6?page=16">????????INSIGHT REPORTTHE MOBILE CLOUD BUSIN</a> ????????INSIGHT REPORTTHE MOBILE CLOUD BUSIN<a title="Mobile europe decjan 2011 page 17" href="http://viewer.zmags.co.uk/publication/610433e6?page=17">INSIGHT REPORT WHAT OPERATORS R</a> INSIGHT REPORT WHAT OPERATORS R<a title="Mobile europe decjan 2011 page 18" href="http://viewer.zmags.co.uk/publication/610433e6?page=18">????????INSIGHT REPORTWHO ARE THE VENDORS S</a> ????????INSIGHT REPORTWHO ARE THE VENDORS S<a title="Mobile europe decjan 2011 page 19" href="http://viewer.zmags.co.uk/publication/610433e6?page=19">INSIGHT REPORTIn the Cloud Service Bro</a> INSIGHT REPORTIn the Cloud Service Bro<a title="Mobile europe decjan 2011 page 20" href="http://viewer.zmags.co.uk/publication/610433e6?page=20">????????INSIGHT REPORTWHAT ARE THE STRENGTH</a> ????????INSIGHT REPORTWHAT ARE THE STRENGTH<a title="Mobile europe decjan 2011 page 21" href="http://viewer.zmags.co.uk/publication/610433e6?page=21"></a> <a title="Mobile europe decjan 2011 page 22" href="http://viewer.zmags.co.uk/publication/610433e6?page=22">Mobile Europe's ones to watch 20112011 – IN </a> Mobile Europe's ones to watch 20112011 – IN <a title="Mobile europe decjan 2011 page 23" href="http://viewer.zmags.co.uk/publication/610433e6?page=23">get many of you going at all. The question's phra</a> get many of you going at all. The question's phra<a title="Mobile europe decjan 2011 page 24" href="http://viewer.zmags.co.uk/publication/610433e6?page=24">Mobile Europe's ones to watch 2011operators ne</a> Mobile Europe's ones to watch 2011operators ne<a title="Mobile europe decjan 2011 page 25" href="http://viewer.zmags.co.uk/publication/610433e6?page=25">Mobile Europe's ones to watch 2011RANT BOXWe </a> Mobile Europe's ones to watch 2011RANT BOXWe <a title="Mobile europe decjan 2011 page 26" href="http://viewer.zmags.co.uk/publication/610433e6?page=26">Mobile Europe's ones to watch 2011DON'T UNDER</a> Mobile Europe's ones to watch 2011DON'T UNDER<a title="Mobile europe decjan 2011 page 27" href="http://viewer.zmags.co.uk/publication/610433e6?page=27">number of devices is somewhere between50 and 70 </a> number of devices is somewhere between50 and 70 <a title="Mobile europe decjan 2011 page 28" href="http://viewer.zmags.co.uk/publication/610433e6?page=28">Mobile Europe's ones to watch 2011A YEAR OF TR</a> Mobile Europe's ones to watch 2011A YEAR OF TR<a title="Mobile europe decjan 2011 page 29" href="http://viewer.zmags.co.uk/publication/610433e6?page=29">Mobile Europe's ones to watch 201112 PREDICTIO</a> Mobile Europe's ones to watch 201112 PREDICTIO<a title="Mobile europe decjan 2011 page 30" href="http://viewer.zmags.co.uk/publication/610433e6?page=30">Mobile Europe's ones to watch 2011will a</a> Mobile Europe's ones to watch 2011will a<a title="Mobile europe decjan 2011 page 31" href="http://viewer.zmags.co.uk/publication/610433e6?page=31">Mobile Europe's ones to watch 20114 Mobile</a> Mobile Europe's ones to watch 20114 Mobile<a title="Mobile europe decjan 2011 page 32" href="http://viewer.zmags.co.uk/publication/610433e6?page=32">CMYCMMYCYCMYK</a> CMYCMMYCYCMYK<a title="Mobile europe decjan 2011 page 33" href="http://viewer.zmags.co.uk/publication/610433e6?page=33">2011Predictionsthe industry view </a> 2011Predictionsthe industry view <a title="Mobile europe decjan 2011 page 34" href="http://viewer.zmags.co.uk/publication/610433e6?page=34">Sponsored ArticleSMALL CELLS' ROLE IN 2011TH</a> Sponsored ArticleSMALL CELLS' ROLE IN 2011TH<a title="Mobile europe decjan 2011 page 35" href="http://viewer.zmags.co.uk/publication/610433e6?page=35">end if the access point becomes over-crowded,whi</a> end if the access point becomes over-crowded,whi<a title="Mobile europe decjan 2011 page 36" href="http://viewer.zmags.co.uk/publication/610433e6?page=36">Sponsored Article</a> Sponsored Article<a title="Mobile europe decjan 2011 page 37" href="http://viewer.zmags.co.uk/publication/610433e6?page=37"></a> <a title="Mobile europe decjan 2011 page 38" href="http://viewer.zmags.co.uk/publication/610433e6?page=38">Sponsored ArticleTHE MOBILE MONEY REVOLUTION</a> Sponsored ArticleTHE MOBILE MONEY REVOLUTION<a title="Mobile europe decjan 2011 page 39" href="http://viewer.zmags.co.uk/publication/610433e6?page=39"> Parallel to that is the mobile industry roadm</a> Parallel to that is the mobile industry roadm<a title="Mobile europe decjan 2011 page 40" href="http://viewer.zmags.co.uk/publication/610433e6?page=40">Sponsored ArticleREUNDERSTANDING CUSTOMEREXP</a> Sponsored ArticleREUNDERSTANDING CUSTOMEREXP<a title="Mobile europe decjan 2011 page 41" href="http://viewer.zmags.co.uk/publication/610433e6?page=41">an executive dashboard or report. We are already</a> an executive dashboard or report. We are already<a title="Mobile europe decjan 2011 page 42" href="http://viewer.zmags.co.uk/publication/610433e6?page=42">Sponsored Article2011: THE YEAR FORCROSS-BOR</a> Sponsored Article2011: THE YEAR FORCROSS-BOR<a title="Mobile europe decjan 2011 page 43" href="http://viewer.zmags.co.uk/publication/610433e6?page=43"> We do see the opportunity for a shift in th</a> We do see the opportunity for a shift in th<a title="Mobile europe decjan 2011 page 44" href="http://viewer.zmags.co.uk/publication/610433e6?page=44">Sponsored ArticleLTE—WHERE ARE WE NOW?By Jor</a> Sponsored ArticleLTE—WHERE ARE WE NOW?By Jor<a title="Mobile europe decjan 2011 page 45" href="http://viewer.zmags.co.uk/publication/610433e6?page=45">the applications are performing and know the qual</a> the applications are performing and know the qual<a title="Mobile europe decjan 2011 page 46" href="http://viewer.zmags.co.uk/publication/610433e6?page=46">Sponsored ArticleCHARGING AND BILLINGPREDICT</a> Sponsored ArticleCHARGING AND BILLINGPREDICT<a title="Mobile europe decjan 2011 page 47" href="http://viewer.zmags.co.uk/publication/610433e6?page=47">offer a much higher level of billing transparency</a> offer a much higher level of billing transparency<a title="Mobile europe decjan 2011 page 48" href="http://viewer.zmags.co.uk/publication/610433e6?page=48">Sponsored ArticleTURN TO ROAMING FOR GROWTH I</a> Sponsored ArticleTURN TO ROAMING FOR GROWTH I<a title="Mobile europe decjan 2011 page 49" href="http://viewer.zmags.co.uk/publication/610433e6?page=49"> With the BCN concept CommProve provides ope</a> With the BCN concept CommProve provides ope<a title="Mobile europe decjan 2011 page 50" href="http://viewer.zmags.co.uk/publication/610433e6?page=50">Diary & NotesDecember 2010/January 2011 </a> Diary & NotesDecember 2010/January 2011 <a title="Mobile europe decjan 2011 page 51" href="http://viewer.zmags.co.uk/publication/610433e6?page=51"></a> <a title="Mobile europe decjan 2011 page 52" href="http://viewer.zmags.co.uk/publication/610433e6?page=52"></a>