<br />
WHO IS NOT HAPPY WITH OPERATORS' VIDEO PERFORMANCE?<br />
<br />
<br />
APPS:<br />
ROOM FOR<br />
MORE?<br />
Mobile Europe's Insight<br />
Report details the phones,<br />
OS and stores that are<br />
driving the market<br />
<br />
MOBILE<br />
EUROPE<br />
EUROPE'S WIRELESS MAGAZINE issue no. 214 February/March 2011 www.mobileeurope.co.uk<br />
NetCracker CEO outlines<br />
A PROFITABLE FUTURE<br />
for mobile operators<br />
<br />
ALSO INSIDE:<br />
<br />
EXCLUSIVE<br />
INTERVIEW<br />
> Matthew Key, CEO of<br />
Telefónica Europe,<br />
talks to Mobile Europe<br />
ahead of MWC 2011.<br />
<br />
MWC 2011<br />
> Congress preview:<br />
the companies that will be<br />
making <a title="Mobile europe Feb/March 2011 page 1" href="http://viewer.zmags.co.uk/publication/562f80ec?page=1">WHO IS NOT HAPPY WITH OPERATORS' VIDEO PER</a> WHO IS NOT HAPPY WITH OPERATORS' VIDEO PER<a title="Mobile europe Feb/March 2011 page 2" href="http://viewer.zmags.co.uk/publication/562f80ec?page=2"></a> <a title="Mobile europe Feb/March 2011 page 3" href="http://viewer.zmags.co.uk/publication/562f80ec?page=3">Contentsfebruary/march 2011VidtheA new a</a> Contentsfebruary/march 2011VidtheA new a<a title="Mobile europe Feb/March 2011 page 4" href="http://viewer.zmags.co.uk/publication/562f80ec?page=4">Commenteditor: keith dyerWhy MOBILE WORLD CONGR</a> Commenteditor: keith dyerWhy MOBILE WORLD CONGR<a title="Mobile europe Feb/March 2011 page 5" href="http://viewer.zmags.co.uk/publication/562f80ec?page=5"></a> <a title="Mobile europe Feb/March 2011 page 6" href="http://viewer.zmags.co.uk/publication/562f80ec?page=6">Newsspectrum re-use l 02 wifi plansOFCOM'S IN-B</a> Newsspectrum re-use l 02 wifi plansOFCOM'S IN-B<a title="Mobile europe Feb/March 2011 page 7" href="http://viewer.zmags.co.uk/publication/562f80ec?page=7">Newsmobile video optimisationMOBILE VIDEO THROU</a> Newsmobile video optimisationMOBILE VIDEO THROU<a title="Mobile europe Feb/March 2011 page 8" href="http://viewer.zmags.co.uk/publication/562f80ec?page=8">Newshuawei's IP injunction l M2M shipments l DNA</a> Newshuawei's IP injunction l M2M shipments l DNA<a title="Mobile europe Feb/March 2011 page 9" href="http://viewer.zmags.co.uk/publication/562f80ec?page=9">Newsmobile internet l aviat CEO on strategy2.67</a> Newsmobile internet l aviat CEO on strategy2.67<a title="Mobile europe Feb/March 2011 page 10" href="http://viewer.zmags.co.uk/publication/562f80ec?page=10">NewsNFC accessory l barclaycard launchVISA AND </a> NewsNFC accessory l barclaycard launchVISA AND <a title="Mobile europe Feb/March 2011 page 11" href="http://viewer.zmags.co.uk/publication/562f80ec?page=11">Newsmore NFC l tiny femtocell l 02 upgradeORANG</a> Newsmore NFC l tiny femtocell l 02 upgradeORANG<a title="Mobile europe Feb/March 2011 page 12" href="http://viewer.zmags.co.uk/publication/562f80ec?page=12">Newsringback tones l backhaul acquisitionRINGBA</a> Newsringback tones l backhaul acquisitionRINGBA<a title="Mobile europe Feb/March 2011 page 13" href="http://viewer.zmags.co.uk/publication/562f80ec?page=13">Newsunified comms l mobile security l briefsBro</a> Newsunified comms l mobile security l briefsBro<a title="Mobile europe Feb/March 2011 page 14" href="http://viewer.zmags.co.uk/publication/562f80ec?page=14"></a> <a title="Mobile europe Feb/March 2011 page 15" href="http://viewer.zmags.co.uk/publication/562f80ec?page=15">MOBILEEUROPEINSIGHT REPORTMobile applica</a> MOBILEEUROPEINSIGHT REPORTMobile applica<a title="Mobile europe Feb/March 2011 page 16" href="http://viewer.zmags.co.uk/publication/562f80ec?page=16">INSIGHT REPORTTHE APP MARKET PLACEAs the GSM</a> INSIGHT REPORTTHE APP MARKET PLACEAs the GSM<a title="Mobile europe Feb/March 2011 page 17" href="http://viewer.zmags.co.uk/publication/562f80ec?page=17">INSIGHT REPORTTHE DEVELOPERSGoogle's Androi</a> INSIGHT REPORTTHE DEVELOPERSGoogle's Androi<a title="Mobile europe Feb/March 2011 page 18" href="http://viewer.zmags.co.uk/publication/562f80ec?page=18">INSIGHT REPORTTHE HANDSET MARKET AND SHARESW</a> INSIGHT REPORTTHE HANDSET MARKET AND SHARESW<a title="Mobile europe Feb/March 2011 page 19" href="http://viewer.zmags.co.uk/publication/562f80ec?page=19">INSIGHT REPORTApple. As well as the effect</a> INSIGHT REPORTApple. As well as the effect<a title="Mobile europe Feb/March 2011 page 20" href="http://viewer.zmags.co.uk/publication/562f80ec?page=20">????????INSIGHT REPORTTHE APP STORESANDROI</a> ????????INSIGHT REPORTTHE APP STORESANDROI<a title="Mobile europe Feb/March 2011 page 21" href="http://viewer.zmags.co.uk/publication/562f80ec?page=21">INSIGHT REPORTBlackberry Messenger and Pan</a> INSIGHT REPORTBlackberry Messenger and Pan<a title="Mobile europe Feb/March 2011 page 22" href="http://viewer.zmags.co.uk/publication/562f80ec?page=22">????????INSIGHT REPORTWhile the proportion o</a> ????????INSIGHT REPORTWhile the proportion o<a title="Mobile europe Feb/March 2011 page 23" href="http://viewer.zmags.co.uk/publication/562f80ec?page=23"></a> <a title="Mobile europe Feb/March 2011 page 24" href="http://viewer.zmags.co.uk/publication/562f80ec?page=24">App strategiesREADY FOR THE OFF?The Wholesa</a> App strategiesREADY FOR THE OFF?The Wholesa<a title="Mobile europe Feb/March 2011 page 25" href="http://viewer.zmags.co.uk/publication/562f80ec?page=25">App strategiesThat way they could remain in</a> App strategiesThat way they could remain in<a title="Mobile europe Feb/March 2011 page 26" href="http://viewer.zmags.co.uk/publication/562f80ec?page=26">MOBILE EUROPE BARCODE COMPETITIONmobile europeA </a> MOBILE EUROPE BARCODE COMPETITIONmobile europeA <a title="Mobile europe Feb/March 2011 page 27" href="http://viewer.zmags.co.uk/publication/562f80ec?page=27">MOBILE EUROPE BARCODE COMPETITIONBARCODES, THE F</a> MOBILE EUROPE BARCODE COMPETITIONBARCODES, THE F<a title="Mobile europe Feb/March 2011 page 28" href="http://viewer.zmags.co.uk/publication/562f80ec?page=28">ADVERTISEMENT FEATUREWHERE CAN MATURE CARRIERS G</a> ADVERTISEMENT FEATUREWHERE CAN MATURE CARRIERS G<a title="Mobile europe Feb/March 2011 page 29" href="http://viewer.zmags.co.uk/publication/562f80ec?page=29"></a> <a title="Mobile europe Feb/March 2011 page 30" href="http://viewer.zmags.co.uk/publication/562f80ec?page=30">Operator InterviewKEY NOTES FOR 2011 In</a> Operator InterviewKEY NOTES FOR 2011 In<a title="Mobile europe Feb/March 2011 page 31" href="http://viewer.zmags.co.uk/publication/562f80ec?page=31">us. The first thing is to give customers the best</a> us. The first thing is to give customers the best<a title="Mobile europe Feb/March 2011 page 32" href="http://viewer.zmags.co.uk/publication/562f80ec?page=32">ADVERTISEMENT FEATUREThe RAT race to LTE-Advance</a> ADVERTISEMENT FEATUREThe RAT race to LTE-Advance<a title="Mobile europe Feb/March 2011 page 33" href="http://viewer.zmags.co.uk/publication/562f80ec?page=33">Mobile World Congress PreviewWHAT LIES BEYOND</a> Mobile World Congress PreviewWHAT LIES BEYOND<a title="Mobile europe Feb/March 2011 page 34" href="http://viewer.zmags.co.uk/publication/562f80ec?page=34">ADVERTISEMENT FEATUREDIGITAL MINI REPEATERS - MA</a> ADVERTISEMENT FEATUREDIGITAL MINI REPEATERS - MA<a title="Mobile europe Feb/March 2011 page 35" href="http://viewer.zmags.co.uk/publication/562f80ec?page=35">information down to the street level – easily del</a> information down to the street level – easily del<a title="Mobile europe Feb/March 2011 page 36" href="http://viewer.zmags.co.uk/publication/562f80ec?page=36">ADVERTISEMENT FEATUREARE YOUR CUSTOMERS HUNGRY F</a> ADVERTISEMENT FEATUREARE YOUR CUSTOMERS HUNGRY F<a title="Mobile europe Feb/March 2011 page 37" href="http://viewer.zmags.co.uk/publication/562f80ec?page=37">that it will be able to offer insight and comment</a> that it will be able to offer insight and comment<a title="Mobile europe Feb/March 2011 page 38" href="http://viewer.zmags.co.uk/publication/562f80ec?page=38">Customer Experience ManagementBEYOND THE BUZZ</a> Customer Experience ManagementBEYOND THE BUZZ<a title="Mobile europe Feb/March 2011 page 39" href="http://viewer.zmags.co.uk/publication/562f80ec?page=39">transition of data, it will enable them to change</a> transition of data, it will enable them to change<a title="Mobile europe Feb/March 2011 page 40" href="http://viewer.zmags.co.uk/publication/562f80ec?page=40">Operator StrategiesWHAT WILL YOUR FUTUREMARK</a> Operator StrategiesWHAT WILL YOUR FUTUREMARK<a title="Mobile europe Feb/March 2011 page 41" href="http://viewer.zmags.co.uk/publication/562f80ec?page=41">alternative contrasting futures distinctly differ</a> alternative contrasting futures distinctly differ<a title="Mobile europe Feb/March 2011 page 42" href="http://viewer.zmags.co.uk/publication/562f80ec?page=42">Operator Strategiescon</a> Operator Strategiescon<a title="Mobile europe Feb/March 2011 page 43" href="http://viewer.zmags.co.uk/publication/562f80ec?page=43"></a> <a title="Mobile europe Feb/March 2011 page 44" href="http://viewer.zmags.co.uk/publication/562f80ec?page=44">Operator StrategiesToward a bright future </a> Operator StrategiesToward a bright future <a title="Mobile europe Feb/March 2011 page 45" href="http://viewer.zmags.co.uk/publication/562f80ec?page=45"></a> <a title="Mobile europe Feb/March 2011 page 46" href="http://viewer.zmags.co.uk/publication/562f80ec?page=46">Sponsored InterviewSUPPORTING THE PROFITABLEO</a> Sponsored InterviewSUPPORTING THE PROFITABLEO<a title="Mobile europe Feb/March 2011 page 47" href="http://viewer.zmags.co.uk/publication/562f80ec?page=47">of these, the possibilities of what our connected</a> of these, the possibilities of what our connected<a title="Mobile europe Feb/March 2011 page 48" href="http://viewer.zmags.co.uk/publication/562f80ec?page=48">Sponsored Interview We are focused on</a> Sponsored Interview We are focused on<a title="Mobile europe Feb/March 2011 page 49" href="http://viewer.zmags.co.uk/publication/562f80ec?page=49"></a> <a title="Mobile europe Feb/March 2011 page 50" href="http://viewer.zmags.co.uk/publication/562f80ec?page=50">Diary & Notes”OURfebruary/march 2011 </a> Diary & Notes”OURfebruary/march 2011 <a title="Mobile europe Feb/March 2011 page 51" href="http://viewer.zmags.co.uk/publication/562f80ec?page=51">New YearNew CareerNew OpportunityFor the lates</a> New YearNew CareerNew OpportunityFor the lates<a title="Mobile europe Feb/March 2011 page 52" href="http://viewer.zmags.co.uk/publication/562f80ec?page=52"></a>