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<br /> VOLUME 6 | ISSUE 5 | JULY 2012<br /> MSC in Internet Retailing:<br /> Is it training tomorrow's leaders?<br /> FOR MORE NEWS, INSIGHT AND DISCUSSION VISIT WWW.INTERNETRETAILING.NET<br /> Retail REVIEW<br /> eBay Fashion<br /> P.18<br /> CUSTOMER<br /> centricity<br /> P.22<br /> M-RETAILING<br /> The latest<br /> developments<br /> P.44<br /> <br /> INTERNET RETAILING CONTENTS<br /> EDITOR'S COMMENT<br /> One of the interesting emails that<br /> landed in my inbox this month was<br /> forwarded from a friend who lives 120<br /> miles from London.The original email<br /> was a message from an online retailer<br /> apologising for any disruption to<br /> deliveries due to the Olympics. One<br /> sentence in the email says that<br /> “according to your account information,<br /> you live in an area where deliveries may<br /> encounter delays”. On one hand this is a<br /> nice gesture, on another bad planning<br /> on the <a title="Internet Retailing July 2012 page 1" href="http://viewer.zmags.co.uk/publication/314952e7?page=1"> VOLUME 6 | ISSUE 5 | JULY 2012 </a> <a title="Internet Retailing July 2012 page 2" href="http://viewer.zmags.co.uk/publication/314952e7?page=2"> </a> <a title="Internet Retailing July 2012 page 3" href="http://viewer.zmags.co.uk/publication/314952e7?page=3"> INTERNET RETAILING CONTENTS EDITOR'S COMM</a> <a title="Internet Retailing July 2012 page 4" href="http://viewer.zmags.co.uk/publication/314952e7?page=4"> NEWS INTERNET RETAILING For more news, insigh</a> <a title="Internet Retailing July 2012 page 5" href="http://viewer.zmags.co.uk/publication/314952e7?page=5"> INTERNET RETAILING NEWS MAJESTIC REACHE</a> <a title="Internet Retailing July 2012 page 6" href="http://viewer.zmags.co.uk/publication/314952e7?page=6"> COMMENT INTERNET RETAILING CLOUDBASKETT</a> <a title="Internet Retailing July 2012 page 7" href="http://viewer.zmags.co.uk/publication/314952e7?page=7"> </a> <a title="Internet Retailing July 2012 page 8" href="http://viewer.zmags.co.uk/publication/314952e7?page=8"> INTERVIEW INTERNET RETAILING © Fashot.com for In</a> <a title="Internet Retailing July 2012 page 9" href="http://viewer.zmags.co.uk/publication/314952e7?page=9"> Business & Innovation offered by Lancaster Univer</a> <a title="Internet Retailing July 2012 page 10" href="http://viewer.zmags.co.uk/publication/314952e7?page=10"> </a> <a title="Internet Retailing July 2012 page 11" href="http://viewer.zmags.co.uk/publication/314952e7?page=11"> “It does change your thinking,” says Kier</a> <a title="Internet Retailing July 2012 page 12" href="http://viewer.zmags.co.uk/publication/314952e7?page=12"> </a> <a title="Internet Retailing July 2012 page 13" href="http://viewer.zmags.co.uk/publication/314952e7?page=13"> into the business if I hadn't done that module.Th</a> <a title="Internet Retailing July 2012 page 14" href="http://viewer.zmags.co.uk/publication/314952e7?page=14"> </a> <a title="Internet Retailing July 2012 page 15" href="http://viewer.zmags.co.uk/publication/314952e7?page=15"> Everyone on the MSc gets to hear the other st</a> <a title="Internet Retailing July 2012 page 16" href="http://viewer.zmags.co.uk/publication/314952e7?page=16"> </a> <a title="Internet Retailing July 2012 page 17" href="http://viewer.zmags.co.uk/publication/314952e7?page=17"> INTERNET RETAILING INTERVIEW Online gr</a> <a title="Internet Retailing July 2012 page 18" href="http://viewer.zmags.co.uk/publication/314952e7?page=18"> RETAIL REVIEW INTERNET RETAILING EBAY FASHION R</a> <a title="Internet Retailing July 2012 page 19" href="http://viewer.zmags.co.uk/publication/314952e7?page=19"> speeding up the process and allowing customers to</a> <a title="Internet Retailing July 2012 page 20" href="http://viewer.zmags.co.uk/publication/314952e7?page=20"> DASHBOARD INTERNET RETAILING THE WOR</a> <a title="Internet Retailing July 2012 page 21" href="http://viewer.zmags.co.uk/publication/314952e7?page=21"> As well as listing the global leaders, th</a> <a title="Internet Retailing July 2012 page 22" href="http://viewer.zmags.co.uk/publication/314952e7?page=22"> STRATEGY CUSTOMER eCRM: FROM A – BRAND ADVOC</a> <a title="Internet Retailing July 2012 page 23" href="http://viewer.zmags.co.uk/publication/314952e7?page=23"> convert them. But is this the most effective way </a> <a title="Internet Retailing July 2012 page 24" href="http://viewer.zmags.co.uk/publication/314952e7?page=24"> MARKETING CUSTOMER </a> <a title="Internet Retailing July 2012 page 25" href="http://viewer.zmags.co.uk/publication/314952e7?page=25"> across platforms,” says Jonathan Hudson, social a</a> <a title="Internet Retailing July 2012 page 26" href="http://viewer.zmags.co.uk/publication/314952e7?page=26"> </a> <a title="Internet Retailing July 2012 page 27" href="http://viewer.zmags.co.uk/publication/314952e7?page=27"> we believe it is a living process where both reta</a> <a title="Internet Retailing July 2012 page 28" href="http://viewer.zmags.co.uk/publication/314952e7?page=28"> BUILDING CUSTOMER LOYALTY IN A MULTI-CHANNEL WORL</a> <a title="Internet Retailing July 2012 page 29" href="http://viewer.zmags.co.uk/publication/314952e7?page=29"> very similar story. It has now run 60+ ROI campai</a> <a title="Internet Retailing July 2012 page 30" href="http://viewer.zmags.co.uk/publication/314952e7?page=30"> </a> <a title="Internet Retailing July 2012 page 31" href="http://viewer.zmags.co.uk/publication/314952e7?page=31"> INTERNET RETAILING AFFILIATES H</a> <a title="Internet Retailing July 2012 page 32" href="http://viewer.zmags.co.uk/publication/314952e7?page=32"> OPERATIONS CUSTOMER CATCHING </a> <a title="Internet Retailing July 2012 page 33" href="http://viewer.zmags.co.uk/publication/314952e7?page=33"> products, as an example of this trend. “Personali</a> <a title="Internet Retailing July 2012 page 34" href="http://viewer.zmags.co.uk/publication/314952e7?page=34"> IT CUSTOMER DATA IN MUL</a> <a title="Internet Retailing July 2012 page 35" href="http://viewer.zmags.co.uk/publication/314952e7?page=35"> with marketing spam, with the resultant negative </a> <a title="Internet Retailing July 2012 page 36" href="http://viewer.zmags.co.uk/publication/314952e7?page=36"> </a> <a title="Internet Retailing July 2012 page 37" href="http://viewer.zmags.co.uk/publication/314952e7?page=37"> </a> <a title="Internet Retailing July 2012 page 38" href="http://viewer.zmags.co.uk/publication/314952e7?page=38"> </a> <a title="Internet Retailing July 2012 page 39" href="http://viewer.zmags.co.uk/publication/314952e7?page=39"> </a> <a title="Internet Retailing July 2012 page 40" href="http://viewer.zmags.co.uk/publication/314952e7?page=40"> LOGISTICS CUSTOMER TIME TO TAKE STOCK John B</a> <a title="Internet Retailing July 2012 page 41" href="http://viewer.zmags.co.uk/publication/314952e7?page=41"> more collaborative and integrated approach to pro</a> <a title="Internet Retailing July 2012 page 42" href="http://viewer.zmags.co.uk/publication/314952e7?page=42"> INSIGHT INTERNET RETAILING Insight from arou MIC</a> <a title="Internet Retailing July 2012 page 43" href="http://viewer.zmags.co.uk/publication/314952e7?page=43"> INTERNET RETAILING INSIGHT nd the world ins</a> <a title="Internet Retailing July 2012 page 44" href="http://viewer.zmags.co.uk/publication/314952e7?page=44"> INTERNET RETAILING UNDERSTANDING LOCATION B</a> <a title="Internet Retailing July 2012 page 45" href="http://viewer.zmags.co.uk/publication/314952e7?page=45"> Context – the experience and information was rele</a> <a title="Internet Retailing July 2012 page 46" href="http://viewer.zmags.co.uk/publication/314952e7?page=46"> </a> <a title="Internet Retailing July 2012 page 47" href="http://viewer.zmags.co.uk/publication/314952e7?page=47"> INTERNET RETAILING WORKING ON THE NETWORKING</a> <a title="Internet Retailing July 2012 page 48" href="http://viewer.zmags.co.uk/publication/314952e7?page=48"> </a> <a title="Internet Retailing July 2012 page 49" href="http://viewer.zmags.co.uk/publication/314952e7?page=49"> INTERNET RETAILING BOUNCY BOUNCE RATES Paul</a> <a title="Internet Retailing July 2012 page 50" href="http://viewer.zmags.co.uk/publication/314952e7?page=50"> </a> <a title="Internet Retailing July 2012 page 51" href="http://viewer.zmags.co.uk/publication/314952e7?page=51"> ecommerce </a> <a title="Internet Retailing July 2012 page 52" href="http://viewer.zmags.co.uk/publication/314952e7?page=52"> ecommerce seach & recommendation </a> <a title="Internet Retailing July 2012 page 53" href="http://viewer.zmags.co.uk/publication/314952e7?page=53"> fulfilment, logistics & order management BLG Logi</a> <a title="Internet Retailing July 2012 page 54" href="http://viewer.zmags.co.uk/publication/314952e7?page=54"> hosting payment & fraud </a> <a title="Internet Retailing July 2012 page 55" href="http://viewer.zmags.co.uk/publication/314952e7?page=55"> </a> <a title="Internet Retailing July 2012 page 56" href="http://viewer.zmags.co.uk/publication/314952e7?page=56"> </a>