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<br /> www.eurocomms.com Autumn 2009<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> FIBRE INFRASTRUCTURE<br /> Business models must come first<br /> <br /> USER EXPERIENCE<br /> Smart controls to protect revenues<br /> <br /> BACKHAUL EVOLUTION<br /> Number one cost and <a title="European Comms Autumn 09 page 1" href="http://viewer.zmags.co.uk/publication/234b82ad?page=1">www.eurocomms.com </a> www.eurocomms.com <a title="European Comms Autumn 09 page 2" href="http://viewer.zmags.co.uk/publication/234b82ad?page=2"></a> <a title="European Comms Autumn 09 page 3" href="http://viewer.zmags.co.uk/publication/234b82ad?page=3">Contents6/ LYND MORLEYA tribute to European Com</a> Contents6/ LYND MORLEYA tribute to European Com<a title="European Comms Autumn 09 page 4" href="http://viewer.zmags.co.uk/publication/234b82ad?page=4">Contents </a> Contents <a title="European Comms Autumn 09 page 5" href="http://viewer.zmags.co.uk/publication/234b82ad?page=5"></a> <a title="European Comms Autumn 09 page 6" href="http://viewer.zmags.co.uk/publication/234b82ad?page=6">LYND MORLEY – A TRIBUTELynd Morley 1952 - </a> LYND MORLEY – A TRIBUTELynd Morley 1952 - <a title="European Comms Autumn 09 page 7" href="http://viewer.zmags.co.uk/publication/234b82ad?page=7">typical Lynd style, she was incredibly sup-porti</a> typical Lynd style, she was incredibly sup-porti<a title="European Comms Autumn 09 page 8" href="http://viewer.zmags.co.uk/publication/234b82ad?page=8">FOREWORDAPPLICATIONS,APPLICATIONS,APPLICATI</a> FOREWORDAPPLICATIONS,APPLICATIONS,APPLICATI<a title="European Comms Autumn 09 page 9" href="http://viewer.zmags.co.uk/publication/234b82ad?page=9">NEWSPEAKNEWSPEAKEuropean Communications present</a> NEWSPEAKNEWSPEAKEuropean Communications present<a title="European Comms Autumn 09 page 10" href="http://viewer.zmags.co.uk/publication/234b82ad?page=10">NEWSPEAK We spoke to Rick Fant, who is hea</a> NEWSPEAK We spoke to Rick Fant, who is hea<a title="European Comms Autumn 09 page 11" href="http://viewer.zmags.co.uk/publication/234b82ad?page=11"></a> <a title="European Comms Autumn 09 page 12" href="http://viewer.zmags.co.uk/publication/234b82ad?page=12">NEWSPEAKCustomer is king for profitability</a> NEWSPEAKCustomer is king for profitability<a title="European Comms Autumn 09 page 13" href="http://viewer.zmags.co.uk/publication/234b82ad?page=13">NEWSPEAKEquinix and Al-Lu to develop first Et</a> NEWSPEAKEquinix and Al-Lu to develop first Et<a title="European Comms Autumn 09 page 14" href="http://viewer.zmags.co.uk/publication/234b82ad?page=14"></a> <a title="European Comms Autumn 09 page 15" href="http://viewer.zmags.co.uk/publication/234b82ad?page=15">NEWSPEAKMACH unveils new strategyMACH wil</a> NEWSPEAKMACH unveils new strategyMACH wil<a title="European Comms Autumn 09 page 16" href="http://viewer.zmags.co.uk/publication/234b82ad?page=16">OPERATOR STRATEGIESHow and whereto cut costs</a> OPERATOR STRATEGIESHow and whereto cut costs<a title="European Comms Autumn 09 page 17" href="http://viewer.zmags.co.uk/publication/234b82ad?page=17">progressive deployment schedule that the measures</a> progressive deployment schedule that the measures<a title="European Comms Autumn 09 page 18" href="http://viewer.zmags.co.uk/publication/234b82ad?page=18">OPERATOR STRATEGIESin handset sourcing by p</a> OPERATOR STRATEGIESin handset sourcing by p<a title="European Comms Autumn 09 page 19" href="http://viewer.zmags.co.uk/publication/234b82ad?page=19"></a> <a title="European Comms Autumn 09 page 20" href="http://viewer.zmags.co.uk/publication/234b82ad?page=20"></a> <a title="European Comms Autumn 09 page 21" href="http://viewer.zmags.co.uk/publication/234b82ad?page=21"></a> <a title="European Comms Autumn 09 page 22" href="http://viewer.zmags.co.uk/publication/234b82ad?page=22">FIBRE INFRASTRUCTUREMaking thecase for fi</a> FIBRE INFRASTRUCTUREMaking thecase for fi<a title="European Comms Autumn 09 page 23" href="http://viewer.zmags.co.uk/publication/234b82ad?page=23"> The high investment costs of setting up thisin</a> The high investment costs of setting up thisin<a title="European Comms Autumn 09 page 24" href="http://viewer.zmags.co.uk/publication/234b82ad?page=24">FIBRE INFRASTRUCTURE</a> FIBRE INFRASTRUCTURE<a title="European Comms Autumn 09 page 25" href="http://viewer.zmags.co.uk/publication/234b82ad?page=25"></a> <a title="European Comms Autumn 09 page 26" href="http://viewer.zmags.co.uk/publication/234b82ad?page=26">OPERATOR INTERCONNECT Be assured onVoIP peeri</a> OPERATOR INTERCONNECT Be assured onVoIP peeri<a title="European Comms Autumn 09 page 27" href="http://viewer.zmags.co.uk/publication/234b82ad?page=27">quality continuously, faults and non-compliance w</a> quality continuously, faults and non-compliance w<a title="European Comms Autumn 09 page 28" href="http://viewer.zmags.co.uk/publication/234b82ad?page=28">CONVERGENT CRMDevelopingBrand Affinity </a> CONVERGENT CRMDevelopingBrand Affinity <a title="European Comms Autumn 09 page 29" href="http://viewer.zmags.co.uk/publication/234b82ad?page=29">subscribers or prospective subscribers. In sh</a> subscribers or prospective subscribers. In sh<a title="European Comms Autumn 09 page 30" href="http://viewer.zmags.co.uk/publication/234b82ad?page=30">CONVERGENT CRMPre-Paid, </a> CONVERGENT CRMPre-Paid, <a title="European Comms Autumn 09 page 31" href="http://viewer.zmags.co.uk/publication/234b82ad?page=31"></a> <a title="European Comms Autumn 09 page 32" href="http://viewer.zmags.co.uk/publication/234b82ad?page=32">USER EXPERIENCETaming the Data TigerData g</a> USER EXPERIENCETaming the Data TigerData g<a title="European Comms Autumn 09 page 33" href="http://viewer.zmags.co.uk/publication/234b82ad?page=33">Advise, don’t advertise By enabling subscribers</a> Advise, don’t advertise By enabling subscribers<a title="European Comms Autumn 09 page 34" href="http://viewer.zmags.co.uk/publication/234b82ad?page=34">Staying incontrolI n the past year interest in </a> Staying incontrolI n the past year interest in <a title="European Comms Autumn 09 page 35" href="http://viewer.zmags.co.uk/publication/234b82ad?page=35">spender), the type of device being used to access</a> spender), the type of device being used to access<a title="European Comms Autumn 09 page 36" href="http://viewer.zmags.co.uk/publication/234b82ad?page=36">BACKHAUL EVOLUTIONThe elephantin the roo</a> BACKHAUL EVOLUTIONThe elephantin the roo<a title="European Comms Autumn 09 page 37" href="http://viewer.zmags.co.uk/publication/234b82ad?page=37">highest cost in deploying a network. Anyone whow</a> highest cost in deploying a network. Anyone whow<a title="European Comms Autumn 09 page 38" href="http://viewer.zmags.co.uk/publication/234b82ad?page=38">BACKHAUL EVOLUTIONWe are by no means at th</a> BACKHAUL EVOLUTIONWe are by no means at th<a title="European Comms Autumn 09 page 39" href="http://viewer.zmags.co.uk/publication/234b82ad?page=39"></a> <a title="European Comms Autumn 09 page 40" href="http://viewer.zmags.co.uk/publication/234b82ad?page=40">MOBILE BROADBANDIN THE HEATOF THE BATTLE</a> MOBILE BROADBANDIN THE HEATOF THE BATTLE<a title="European Comms Autumn 09 page 41" href="http://viewer.zmags.co.uk/publication/234b82ad?page=41">the web on a train, but not quite enough to heral</a> the web on a train, but not quite enough to heral<a title="European Comms Autumn 09 page 42" href="http://viewer.zmags.co.uk/publication/234b82ad?page=42">POLICY CONTROLTHE IMPORTANCEOF CONTROL IN LTE</a> POLICY CONTROLTHE IMPORTANCEOF CONTROL IN LTE<a title="European Comms Autumn 09 page 43" href="http://viewer.zmags.co.uk/publication/234b82ad?page=43">network must support an agile, scalable and</a> network must support an agile, scalable and<a title="European Comms Autumn 09 page 44" href="http://viewer.zmags.co.uk/publication/234b82ad?page=44">TRAFFIC MANAGEMENT How toRevenueT elec</a> TRAFFIC MANAGEMENT How toRevenueT elec<a title="European Comms Autumn 09 page 45" href="http://viewer.zmags.co.uk/publication/234b82ad?page=45">SustainGrowthnetworking and file sharing, it wa</a> SustainGrowthnetworking and file sharing, it wa<a title="European Comms Autumn 09 page 46" href="http://viewer.zmags.co.uk/publication/234b82ad?page=46">TRAFFIC MANAGEMENTcharacteristics. Ideall</a> TRAFFIC MANAGEMENTcharacteristics. Ideall<a title="European Comms Autumn 09 page 47" href="http://viewer.zmags.co.uk/publication/234b82ad?page=47">learning network elements. However, they differg</a> learning network elements. However, they differg<a title="European Comms Autumn 09 page 48" href="http://viewer.zmags.co.uk/publication/234b82ad?page=48">IN-BUILDING WIRELESSTHEINDOORGAMEMobile op</a> IN-BUILDING WIRELESSTHEINDOORGAMEMobile op<a title="European Comms Autumn 09 page 49" href="http://viewer.zmags.co.uk/publication/234b82ad?page=49">ors of tall buildings. On the upper floors of bui</a> ors of tall buildings. On the upper floors of bui<a title="European Comms Autumn 09 page 50" href="http://viewer.zmags.co.uk/publication/234b82ad?page=50">RICH COMMUNICATIONSPresence comes </a> RICH COMMUNICATIONSPresence comes <a title="European Comms Autumn 09 page 51" href="http://viewer.zmags.co.uk/publication/234b82ad?page=51">of next generation rich communication services ov</a> of next generation rich communication services ov<a title="European Comms Autumn 09 page 52" href="http://viewer.zmags.co.uk/publication/234b82ad?page=52">MANAGEMENT WORLD AMERICAS PREVIEWOn Clo</a> MANAGEMENT WORLD AMERICAS PREVIEWOn Clo<a title="European Comms Autumn 09 page 53" href="http://viewer.zmags.co.uk/publication/234b82ad?page=53">have a place and time to be a success – for examp</a> have a place and time to be a success – for examp<a title="European Comms Autumn 09 page 54" href="http://viewer.zmags.co.uk/publication/234b82ad?page=54">CONVERGED MARKETSAt the TM Forum we’re laun</a> CONVERGED MARKETSAt the TM Forum we’re laun<a title="European Comms Autumn 09 page 55" href="http://viewer.zmags.co.uk/publication/234b82ad?page=55"></a> <a title="European Comms Autumn 09 page 56" href="http://viewer.zmags.co.uk/publication/234b82ad?page=56">ITU TELECOM WORLD REVIEWA shift of focusA</a> ITU TELECOM WORLD REVIEWA shift of focusA<a title="European Comms Autumn 09 page 57" href="http://viewer.zmags.co.uk/publication/234b82ad?page=57">continuing unabated, with global mobile subscript</a> continuing unabated, with global mobile subscript<a title="European Comms Autumn 09 page 58" href="http://viewer.zmags.co.uk/publication/234b82ad?page=58">ITU TELECOM WORLD REVIEWcompliant product</a> ITU TELECOM WORLD REVIEWcompliant product<a title="European Comms Autumn 09 page 59" href="http://viewer.zmags.co.uk/publication/234b82ad?page=59">ITU TELECOM WORLD REVIEWWar in cyberspace?</a> ITU TELECOM WORLD REVIEWWar in cyberspace?<a title="European Comms Autumn 09 page 60" href="http://viewer.zmags.co.uk/publication/234b82ad?page=60">CASE STUDYAutomaticTestingfor NextGenerati</a> CASE STUDYAutomaticTestingfor NextGenerati<a title="European Comms Autumn 09 page 61" href="http://viewer.zmags.co.uk/publication/234b82ad?page=61">to the backhaul interfaces, while each line card </a> to the backhaul interfaces, while each line card <a title="European Comms Autumn 09 page 62" href="http://viewer.zmags.co.uk/publication/234b82ad?page=62">SPONSORED FEATUREEC strapsSUPE</a> SPONSORED FEATUREEC strapsSUPE<a title="European Comms Autumn 09 page 63" href="http://viewer.zmags.co.uk/publication/234b82ad?page=63">CASE STUDIES/COMMENTLocation in the IP worldGo</a> CASE STUDIES/COMMENTLocation in the IP worldGo<a title="European Comms Autumn 09 page 64" href="http://viewer.zmags.co.uk/publication/234b82ad?page=64">COLUMN: REGULATIONIn telecoms big is beautif</a> COLUMN: REGULATIONIn telecoms big is beautif<a title="European Comms Autumn 09 page 65" href="http://viewer.zmags.co.uk/publication/234b82ad?page=65">COLUMN: MANAGEMENTTransformation: We’re Not</a> COLUMN: MANAGEMENTTransformation: We’re Not<a title="European Comms Autumn 09 page 66" href="http://viewer.zmags.co.uk/publication/234b82ad?page=66">LISTINGSListingsEuropean Communications recom</a> LISTINGSListingsEuropean Communications recom<a title="European Comms Autumn 09 page 67" href="http://viewer.zmags.co.uk/publication/234b82ad?page=67"></a> <a title="European Comms Autumn 09 page 68" href="http://viewer.zmags.co.uk/publication/234b82ad?page=68"></a>