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<br /> SEARCHANDISING &<br /> RECOMMENDATION<br /> November 2011 an internet retailing special report<br /> www.apptus.com<br /> SM<br /> Personalization Anywhere, Anytime<br /> sponsored by:<br /> 2 INTRODUCTION<br /> Editors' comment<br /> Welcome to the latest in our regular series of Internet<br /> Retailing supplements, where this month our focus is on<br /> searchandising and recommendation. It's a subject we last<br /> looked at in depth in 2010, when key ideas in this area<br /> were still novel to many retailers.<br /> Fast forward a year and things have changed. Issues<br /> around how customers look for products and the ways in<br /> which retailers can leverage an appreciation of this<br /> process – or processes, we search for different items at<br /> different times in different ways – are now central to<br /> cross-channel retailing.<br /> This reflects a wider shift in our culture that began with<br /> th<a title="Internet Retailing supplement Nov 2011 page 1" href="http://viewer.zmags.co.uk/publication/15e919e6?page=1"> SEARCHANDISING & RECOMMENDATION November 2011 </a> <a title="Internet Retailing supplement Nov 2011 page 2" href="http://viewer.zmags.co.uk/publication/15e919e6?page=2"> 2 INTRODUCTION Editors' comment Welcome to t</a> <a title="Internet Retailing supplement Nov 2011 page 3" href="http://viewer.zmags.co.uk/publication/15e919e6?page=3"> CONTENTS 3 18 </a> <a title="Internet Retailing supplement Nov 2011 page 4" href="http://viewer.zmags.co.uk/publication/15e919e6?page=4"> 4 SPONSORS' COPY IT'S EASY TO GATHER</a> <a title="Internet Retailing supplement Nov 2011 page 5" href="http://viewer.zmags.co.uk/publication/15e919e6?page=5"> SPONSORS' COPY 5 </a> <a title="Internet Retailing supplement Nov 2011 page 6" href="http://viewer.zmags.co.uk/publication/15e919e6?page=6"> 6 SPONSORS' COPY www.apptus.com </a> <a title="Internet Retailing supplement Nov 2011 page 7" href="http://viewer.zmags.co.uk/publication/15e919e6?page=7"> SPONSORS' COPY 7 </a> <a title="Internet Retailing supplement Nov 2011 page 8" href="http://viewer.zmags.co.uk/publication/15e919e6?page=8"> 8 CASE STUDY HAVING SET AN AMBIT</a> <a title="Internet Retailing supplement Nov 2011 page 9" href="http://viewer.zmags.co.uk/publication/15e919e6?page=9"> CASE STUDY 9 EXECUTIVE SUMMARY Client</a> <a title="Internet Retailing supplement Nov 2011 page 10" href="http://viewer.zmags.co.uk/publication/15e919e6?page=10"> 10 WEB INTERFACE THE PERFECTION MY</a> <a title="Internet Retailing supplement Nov 2011 page 11" href="http://viewer.zmags.co.uk/publication/15e919e6?page=11"> WEB INTERFACE 11 T here is no such thing as</a> <a title="Internet Retailing supplement Nov 2011 page 12" href="http://viewer.zmags.co.uk/publication/15e919e6?page=12"> </a> <a title="Internet Retailing supplement Nov 2011 page 13" href="http://viewer.zmags.co.uk/publication/15e919e6?page=13"> WEB INTERFACE 13 project queue, but </a> <a title="Internet Retailing supplement Nov 2011 page 14" href="http://viewer.zmags.co.uk/publication/15e919e6?page=14"> 14 MERCHANDISING DIGITAL TECHNOLOGIES,</a> <a title="Internet Retailing supplement Nov 2011 page 15" href="http://viewer.zmags.co.uk/publication/15e919e6?page=15"> DEMOGRAPHIC FACTORS That technology will also dif</a> <a title="Internet Retailing supplement Nov 2011 page 16" href="http://viewer.zmags.co.uk/publication/15e919e6?page=16"> </a> <a title="Internet Retailing supplement Nov 2011 page 17" href="http://viewer.zmags.co.uk/publication/15e919e6?page=17"> MERCHANDISING 17 AURORA GOES WITH IPAD F</a> <a title="Internet Retailing supplement Nov 2011 page 18" href="http://viewer.zmags.co.uk/publication/15e919e6?page=18"> 18 CROSS-CHANNEL EXPERIENCE DIFFEREN</a> <a title="Internet Retailing supplement Nov 2011 page 19" href="http://viewer.zmags.co.uk/publication/15e919e6?page=19"> CROSS-CHANNEL EXPERIENCE 19 to under</a> <a title="Internet Retailing supplement Nov 2011 page 20" href="http://viewer.zmags.co.uk/publication/15e919e6?page=20"> </a> <a title="Internet Retailing supplement Nov 2011 page 21" href="http://viewer.zmags.co.uk/publication/15e919e6?page=21"> CROSS-CHANNEL EXPERIENCE 21 WHAT THE cust</a> <a title="Internet Retailing supplement Nov 2011 page 22" href="http://viewer.zmags.co.uk/publication/15e919e6?page=22"> 22 LOGISTICS AND SYSTEMS INFORMATION</a> <a title="Internet Retailing supplement Nov 2011 page 23" href="http://viewer.zmags.co.uk/publication/15e919e6?page=23"> LOGISTICS AND SYSTEMS 23 </a> <a title="Internet Retailing supplement Nov 2011 page 24" href="http://viewer.zmags.co.uk/publication/15e919e6?page=24"> </a> <a title="Internet Retailing supplement Nov 2011 page 25" href="http://viewer.zmags.co.uk/publication/15e919e6?page=25"> LOGISTICS AND SYSTEMS 25 the better </a> <a title="Internet Retailing supplement Nov 2011 page 26" href="http://viewer.zmags.co.uk/publication/15e919e6?page=26"> 26 STRATEGY JUST WHAT I NEED TOO MUCH CHOICE</a> <a title="Internet Retailing supplement Nov 2011 page 27" href="http://viewer.zmags.co.uk/publication/15e919e6?page=27"> STRATEGY 27 showing the exact produc</a> <a title="Internet Retailing supplement Nov 2011 page 28" href="http://viewer.zmags.co.uk/publication/15e919e6?page=28"> </a> <a title="Internet Retailing supplement Nov 2011 page 29" href="http://viewer.zmags.co.uk/publication/15e919e6?page=29"> STRATEGY 29 create choice that's bes</a> <a title="Internet Retailing supplement Nov 2011 page 30" href="http://viewer.zmags.co.uk/publication/15e919e6?page=30"> 30 CUSTOMER ENGAGEMENT HOW TO GET </a> <a title="Internet Retailing supplement Nov 2011 page 31" href="http://viewer.zmags.co.uk/publication/15e919e6?page=31"> CUSTOMER ENGAGEMENT 31 important fac</a> <a title="Internet Retailing supplement Nov 2011 page 32" href="http://viewer.zmags.co.uk/publication/15e919e6?page=32"> </a> <a title="Internet Retailing supplement Nov 2011 page 33" href="http://viewer.zmags.co.uk/publication/15e919e6?page=33"> CUSTOMER ENGAGEMENT 33 WHAT THE There's a</a> <a title="Internet Retailing supplement Nov 2011 page 34" href="http://viewer.zmags.co.uk/publication/15e919e6?page=34"> 34 CONCLUSION T here are times when ideas th</a> <a title="Internet Retailing supplement Nov 2011 page 35" href="http://viewer.zmags.co.uk/publication/15e919e6?page=35"> </a> <a title="Internet Retailing supplement Nov 2011 page 36" href="http://viewer.zmags.co.uk/publication/15e919e6?page=36"> </a>