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<br /> MULTI-EVERYTHING<br /> PRODUCT INFORMATION MANAGEMENT<br /> IN THE AGE OF CROSS-CHANNEL RETAIL<br /> 01 l Multi-everything<br /> INTRO<br /> ECOMMERCE COMES OF AGE<br /> I have personally seen, over the last 17 years as a product<br /> information management expert, the seismic shift in PIM systems.<br /> Once they were departmental systems for catalogue management<br /> and marketing, now they have matured into critical business<br /> systems at the heart of cross-channel operations. This change has<br /> been a direct result of the evolution of ecommerce into a prime<br /> channel for many retailers.<br /> In this independently authored paper you will learn about how to<br /> cope with the growing demands of creating a seamless cross-<br /> channel customer experience, how to future proof your technology<br /> investment and how to sell more effectively.<br /> On behalf of Stibo Systems I would like to welcome you to this<br /> white paper.<br /> <a title="Stibo - Multi-everything page 1" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=1"> MULTI-EVERYTHING PRODUCT INFORMATION MANAGEMENT I</a> <a title="Stibo - Multi-everything page 2" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=2"> 01 l Multi-everything INTRO ECOMMERCE COMES OF </a> <a title="Stibo - Multi-everything page 3" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=3"> Multi-everything l 02 STRATEGIC CONTEXT W</a> <a title="Stibo - Multi-everything page 4" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=4"> 03 l Multi-everything “ In addition to</a> <a title="Stibo - Multi-everything page 5" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=5"> “ With enriched data available centrally </a> <a title="Stibo - Multi-everything page 6" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=6"> 05 l Multi-everything HITTING THE BIG TIME</a> <a title="Stibo - Multi-everything page 7" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=7"> “ An effective PIM system needs to suppor</a> <a title="Stibo - Multi-everything page 8" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=8"> 07 l Multi-everything “ Consumers don't parti</a> <a title="Stibo - Multi-everything page 9" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=9"> “ It's all too easy to think of the data </a> <a title="Stibo - Multi-everything page 10" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=10"> 09 l Multi-everything “ Retailers need </a> <a title="Stibo - Multi-everything page 11" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=11"> Multi-everything l 10 “ A PI</a> <a title="Stibo - Multi-everything page 12" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=12"> 11 l Multi-everything “ A PIM system d</a> <a title="Stibo - Multi-everything page 13" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=13"> “ Companies can't avoid looking at operations, an</a> <a title="Stibo - Multi-everything page 14" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=14"> 13 l Multi-everything “ It's simply no</a> <a title="Stibo - Multi-everything page 15" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=15"> “ We would argue the case for putting PIM</a> <a title="Stibo - Multi-everything page 16" href="http://viewer.zmags.co.uk/publication/11ea0b67?page=16"> </a>