If you are visually impaired or blind, you can visit the PDF version by Pressing CONTROL + ALT + 4
<br /> ECOMMERCE<br /> PLATFORMS<br /> September 2012<br /> sponsored by:<br /> an internet retailing special report<br /> 2 INTRODUCTION<br /> Editors' comment<br /> Welcome to the latest Internet Retailing supplement,<br /> where this month we're looking at ecommerce platforms.<br /> In the coming pages we'll be examining key issues and<br /> questions for retailers considering investment in this<br /> cornerstone of their online business.<br /> Whether cross-channel or pureplay, it's a reality for<br /> most retailers that they are already or will inevitably trade<br /> through more than one channel. The rise of mobile<br /> commerce adds flexibility to the customer experience –<br /> but complexity to the trader's job. It's only realistic to<br /> assume that owners of mobile devices, whether<br /> smartphones or tablets, will want to use them to shop,<br /> and those who serve them best will reap the benefits. The<br /> buzzword for this issue, then, i<a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 1" href="http://viewer.zmags.co.uk/publication/03b2a969?page=1"> ECOMMERCE PLATFORMS September 2012 </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 2" href="http://viewer.zmags.co.uk/publication/03b2a969?page=2"> 2 INTRODUCTION Editors' comment Welcome to th</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 3" href="http://viewer.zmags.co.uk/publication/03b2a969?page=3"> CONTENTS 3 CO 16 28 20 4 2 </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 4" href="http://viewer.zmags.co.uk/publication/03b2a969?page=4"> 4 EXPERT OPINION IN OUR CROSS-CHANNEL WORLD,</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 5" href="http://viewer.zmags.co.uk/publication/03b2a969?page=5"> EXPERT OPINION 5 </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 6" href="http://viewer.zmags.co.uk/publication/03b2a969?page=6"> 6 CASE STUDY HYBRIS: THE CROWN JEWEL </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 7" href="http://viewer.zmags.co.uk/publication/03b2a969?page=7"> CASE STUDY 7 HYBRIS MULTICHANNEL ACCELE</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 8" href="http://viewer.zmags.co.uk/publication/03b2a969?page=8"> 8 WEB INTERFACE POST-PC DESIGN THE</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 9" href="http://viewer.zmags.co.uk/publication/03b2a969?page=9"> WEB INTERFACE 9 T he more things change wit</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 10" href="http://viewer.zmags.co.uk/publication/03b2a969?page=10"> </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 11" href="http://viewer.zmags.co.uk/publication/03b2a969?page=11"> WEB INTERFACE 11 whatever channel, th</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 12" href="http://viewer.zmags.co.uk/publication/03b2a969?page=12"> 12 MERCHANDISING A s competition in o</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 13" href="http://viewer.zmags.co.uk/publication/03b2a969?page=13"> MERCHANDISING 13 insight into which </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 14" href="http://viewer.zmags.co.uk/publication/03b2a969?page=14"> </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 15" href="http://viewer.zmags.co.uk/publication/03b2a969?page=15"> MERCHANDISING 15 A SLOWER SALE Recent </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 16" href="http://viewer.zmags.co.uk/publication/03b2a969?page=16"> 16 CROSSCHANNEL EXPERIENCE CHANNEL HOP</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 17" href="http://viewer.zmags.co.uk/publication/03b2a969?page=17"> CROSSCHANNEL EXPERIENCE 17 and see w</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 18" href="http://viewer.zmags.co.uk/publication/03b2a969?page=18"> </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 19" href="http://viewer.zmags.co.uk/publication/03b2a969?page=19"> CROSSCHANNEL EXPERIENCE 19 championi</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 20" href="http://viewer.zmags.co.uk/publication/03b2a969?page=20"> 20 LOGISTICS KEEPING</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 21" href="http://viewer.zmags.co.uk/publication/03b2a969?page=21"> LOGISTICS 21 time, for the right pri</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 22" href="http://viewer.zmags.co.uk/publication/03b2a969?page=22"> events calendar what's going on? OCT 9TH – </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 23" href="http://viewer.zmags.co.uk/publication/03b2a969?page=23"> LOGISTICS 23 Waitrose, by 2pm the </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 24" href="http://viewer.zmags.co.uk/publication/03b2a969?page=24"> 24 STRATEGY FRAMEWORK BRAVE NEW WORL</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 25" href="http://viewer.zmags.co.uk/publication/03b2a969?page=25"> STRATEGY FRAMEWORK 25 others mutter </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 26" href="http://viewer.zmags.co.uk/publication/03b2a969?page=26"> </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 27" href="http://viewer.zmags.co.uk/publication/03b2a969?page=27"> STRATEGY FRAMEWORK 27 ecommerce plat</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 28" href="http://viewer.zmags.co.uk/publication/03b2a969?page=28"> 28 CUSTOMER ENGAGEMENT STAND OUT IN A </a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 29" href="http://viewer.zmags.co.uk/publication/03b2a969?page=29"> CUSTOMER ENGAGEMENT 29 Ever-more</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 30" href="http://viewer.zmags.co.uk/publication/03b2a969?page=30"> 30 CUSTOMER ENGAGEMENT While many</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 31" href="http://viewer.zmags.co.uk/publication/03b2a969?page=31"> CONCLUSION 31 W hat's become clear over the</a> <a title="Internet Retailing &ndash; Ecommerce Platforms Supplement page 32" href="http://viewer.zmags.co.uk/publication/03b2a969?page=32"> </a>